Amazon and Apple attack, Google's opportunities and hidden dangers

Even the most hardcore fruit critics believe that after this Google I/O, if Apple does not have a sense of crisis, the top level will not be quickly closed to discuss countermeasures, it will really be surpassed by Google.

Google’s developer conference has always been “the best”.

Unbelievable technology, amazing products, Google can be said to have earned enough attention on the just-concluded Google I/O. Gmail, Google Photos, Google Assistant, Google News, Android P, and Waymo, in the third year after throwing the "AI First" slogan, Google has made its business more and more deep into the hearts of competitors, and tried to use AI Power makes your service not only easier to acquire, but also stronger than your opponent.

In the face of the two major businesses are hardware giants, Amazon and Apple, Google in the market value of the competition is in the "bottom" position. But as a company that is known for its software, services, and very low-level algorithmic technology, Google not only has technical barriers that other companies can't surpass, but also brews its own corners beyond the competition with Apple and Amazon.

Alexa vs Google Assistant: From the auditory to the visual invasion

Google Assistant has always been one of the core products driven by Google AI technology. This year, Google communicated with real people through Google Duplex, showing the "AI force" that can be tested almost through Turing.

In a situation where the technical power is completely inferior to that of Amazon, Google’s market share in the field of smart speakers has been suppressed by Amazon. In 2017, Amazon accounted for 72% of the nation's smart speaker market, while Google's share was only 18.4%.

Of course, this is largely because Google Assistant has an Android phone as its ideal carrier, and Alexa's ideal carrier is Echo. But Google obviously still wants to take the lead in such a new computing equipment battlefield.

Amazon and Apple attack, Google's opportunities and hidden dangers

If the "context-based semantic understanding", "more natural sound" and other updates are the normal performance improvement of the intelligent voice assistant every year, Google in the face of Alexa's battle, what is urgently needed is a way to make it bend The winning point of overtaking.

The answer given by Google is “from hearing to visual expansion”, a feature officially called “Visually AssisTIve”. Visually AssisTIve makes Google Assistant's information delivery no longer limited to sound, but more efficient display of information through images.

Under the guidance of this strategy, Google will also push more Smart Display products with screens this year.

The intent is also obvious, hundreds of millions of Android phones around the world have a screen, and most Echo speakers can't display images. (Echo Show has a screen, but it currently accounts for a very small percentage of the entire Echo business.) Most of the devices parasitized by Google Assistant are smartphones with screens. As far as users are concerned, the enhancements to existing devices are obviously much lower than the addition of a new device.

So once Google has implanted an interactive way of “sending voice commands and getting visual feedback” in the user's habits, these smartphones will become a great help in the field of intelligent voice assistants.

Android P vs iOS 12: Arms Race in the Full Screen Age

Since the release of iPhone X last September, the full screen has become the new industry standard. Almost every smartphone manufacturer has launched its own "full screen phone." This makes Android P more profound, because this is Google's first definition of full screen interaction in the Android environment through the update of the big version.

Android P has customized a more complex, yet more efficient, and more information-intensive "full screen interaction standard." Pulling the user from the bottom of the "navigation indicator" to half will open the multitasking interface, not only can see every app in the background, but also can quickly switch between different apps by continuing to slide the "small white block". This also makes navigation of large-screen phones easier.

If such a simple, complicated interaction is still a routine confrontation between Android and iOS over the years, then the big update of Google News clearly highlights Google's attitude of not falling behind in the Android functional arms race.

Apple has just acquired the digital magazine Texture, and may have a major update to Apple News on the upcoming WWDC 18. Google has taken Google News to a very important position in a timely manner.

Compared to Apple's focus on content itself, Google hopes to do its best in "data mining" in the field of journalism. Whether it is intelligent follow-up after the news, or through the AI ​​algorithm to provide users with better content recommendations, Google is trying to overtake Apple in such a high-frequency scene.

Amazon and Apple attack, Google's opportunities and hidden dangers

Not to mention Google Assistant, which represents Android, compared to Siri, which stands for iOS, has been recognized as "can achieve more features and better respond to user instructions and problems." If HomePod's sales of Waterloo make Apple suffer from the bitterness of Siri's technology, and at the same time prove the importance of the voice assistant function in the English world, iOS will have the possibility of falling because this foot is not stable. . In such a battlefield that is widely regarded as the most critical battlefield for next-generation interactions, Google has gained a little lead.

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  • The Description of PCB/FPC/Ceramic Antenna

Cellular /WiFi multi-band embedded flexible PCB antenna

PCB antenna is widely used in Bluetooth module, WiFi module, ZigBee module and other single-band module circuit boards.
Advantages: the cost is very low, a debugging without debugging again.
Disadvantages: suitable for single band, such as Bluetooth, WiFi. Different batches of PCB antenna performance will have certain deviation.

It is equivalent to pulling out the antenna line on the PCB board and using other external metals to do the antenna. It is usually used in medium and low end mobile phones with complex frequency band and smart hardware products.

Advantages: suitable for almost all small electronic products, can do more than ten frequency band of complex antennas, good performance, low cost.
Disadvantages: need to be debugged separately for each product.

The Picture of PCB/FPC/Ceramic Antenna

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