[PConline News] AMD introduced the RX 500 and RX Vega series in the graphics card market this year. The RX 500 series is based on an improved version of the Polaris architecture from last year, while the RX Vega uses a newly developed Vega architecture. However, the Vega series faced several challenges, including limited HBM2 memory supply, high heat output, and power consumption issues, which led to poor market performance. As a result, the RX 500 series remains the mainstay for now.

AMD's current struggles are not just in the high-end segment, where it faces strong competition from NVIDIA's GTX 1080, 1080 Ti, and Titan Xp. In the mainstream market, models like the RX 480 and RX 580 are under pressure from the GTX 1060. Even the boosted versions of the RX 580 have had issues with power consumption and thermal management. While the 14nm Polaris architecture still lags behind NVIDIA’s GP106 core in terms of energy efficiency, AMD fans are hoping that the upcoming Navi architecture will bring significant improvements.

Although Navi is expected to target the high-end market, there are rumors that AMD might also update its mainstream lineup next year. Some speculate that AMD could continue refining the Polaris architecture by moving to a 12nm process, upgrading to GDDR6 memory, and increasing the number of compute units. For instance, the RX 680 could feature 40 CUs instead of 36, boosting stream processors from 2304 to 2560, with higher clock speeds reaching 1400MHz+. Memory bandwidth could jump from 8Gbps to 16Gbps, although initial versions may settle for 12Gbps.

If these upgrades come to life, the new RX 680 would be a strong contender in the mid-range market, potentially outperforming the GTX 1060 and even challenging the GTX 1070. More importantly, the combination of 12nm manufacturing and GDDR6 memory should significantly improve energy efficiency, making it more competitive against NVIDIA’s high-end offerings.

However, these ideas are speculative at this point. Whether AMD will actually follow this path remains to be seen. Fans on both sides of the fence hope that AMD can make a meaningful leap in the GPU space. If it doesn’t, the high-end market may remain firmly under NVIDIA’s control, especially as they push forward with their 12nm Volta GPUs. Meanwhile, AMD still has a chance to stay relevant in the first half of next year with some smart updates to its existing lineup.

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