Although I do n’t know AWE ’s three lives and three lives, I know at least some of its past and present lives. As a reporter who has been to the Beijing "Home Expo" until the end of this year's AWE, a feeling suddenly emerged, that is, the younger the AWE is, the younger I feel. Different angles feel the same. For many newcomers in the industry, AWE's "reverse growth" is legendary and a mystery. Let's take a look at the relevant content with the embedded editor. It can be concluded that a lot of stories, big and small, must have happened in the changes from the home fair to the AWE, and we have no way of knowing these secrets. Only some old leaders of the Home Appliances Association that we have operated by ourselves know. Even some secret files can be unsealed, especially when AWE has been successful enough. This is the 17th AWE (including its predecessor). If it is 17 years in life, AWE is a young man. When he learned a lot of preparations to enter adulthood, he looked back suddenly. All the previous problems seemed to be growing troubles. From this time, I simply sorted out the AWE I know. Growth history can be regarded as a gift for AWE next year. The history of AWE can be traced back to 1992. When the China Household Electrical Appliances Association founded it, it certainly did not think of what it is today-with 10 exhibition halls, a display area of ​​nearly 130,000 square meters, more than 800 domestic and foreign companies participating, more than 250,000 visitors, and becoming an IFA, CES is one of the world's top three home appliances and consumer electronics exhibitions across the home appliance and consumer electronics industry. At that time, AWE was not called AWE, but was called the China Home Appliance Expo. It was not in Shanghai, but in the Beijing National Exhibition. There was no overwhelming advertising bombing, and there were not so many exhibitors participating. Like many domestic association exhibitions, the home fair seems to be just a "face project", not to mention the gathering of celebrities and CCTV bombing reports. At that time, there were only three people who were in charge of the "Home Expo"! There was a time. The most popular exhibition in China is not the home expo but the Qingdao International Consumer Electronics Show (referred to as the Qing expo). The Shunde and Cixi home appliances exhibitions during the same period are also famous. The domestic home appliance exhibition can be said to present a situation in which the dragons are headless. In fact, for Chinese home appliance companies, only one exhibition is enough, not to be furious in the north and south of the country, waving flags everywhere. The fragmentation of resources has also led to the failure of any exhibitions, but only their "children's circles". Imagine if AWE grew up earlier, there might not be a scene where Chinese companies collectively went to CES to brush their faces. It would not be an exaggeration to say that if the home expo in that year was the ninth time, it was already old. Because of the several exhibitions mentioned above, it is really late in recent years. But under such circumstances, AWE broke the cocoon and won a new life. From the timeline, there are two key time points for AWE to reverse growth: one is to move away from Beijing and choose Shanghai. One is to officially launch AWE in English as the name of the exhibition. These two points of time happened to divide AWE (including its predecessor) into three stages. The first stage is from 1992 to 2007, which should be said to be a slow-growing stage. This stage is also accompanied by the toddler of the entire Chinese home appliance industry. There have been breaks in the middle, there have been changes in the operator, and there have been thoughts when stopping. But it can be said that it is this stage of thinking that made AWE stick to it. The second stage is from 2008 to 2011. These four years have been a time when AWE has truly taken root and accumulated strength. The venue has been changed to Shanghai. At this stage, AWE has begun to make some positive changes. Its team has gradually expanded and certain active communication and event planning have begun. The third stage is from 2012 to the present. The birth of the AWE name is now an extremely correct choice. The Home Appliances Expo restricts itself firmly to the field of pure home appliances, and the abbreviation also conflicts with home improvement, home furnishing and other exhibitions. The courage and courage of the organizer to launch the AWE name once aroused the stronger vitality of this exhibition, and at the same time, AWE has really started the process of ultra-fast development and internationalization. The most impressive thing is the thirteenth AWE in 2014, which is also the 140th anniversary of AO Smith. In that session, AO Smith spent a lot of energy and money on AWE. I do n’t know if you still remember the very conspicuous sculpture in front of the main entrance, which immediately aroused the determination to compete among enterprises. As AO Smith, who dares to spend money and employees must stay in a five-star hotel on a business trip, how can he choose a non-No. 1 exhibition to celebrate and promote himself? It is also from the 14th year that AWE's star lineup was launched. The news of "Lee Min Ho Kim Soo Hyun AWE Rushing Hanliu One Brother" once detonated the entertainment circle, and "Sister Zhiling of the Iron Fight" began to be the AWE platform from that year. Since then, Donnie Yen, Gao Yuanyuan, Huang Xiaoming, Yang Mi have come to Hu Ge this year, and have been to AWE's star lineup to make up three sets of high-profile "Reality Shows". It was also that year, starting from the full-scale "counterbike" of Samsung and LG two Korean giants, various large-scale press conferences and forums were increasingly concentrated in the same period of AWE. It makes people "unbearable" and makes every reporter want to have "three heads and six arms". There is also a rumor that it was said that Haier and an enterprise competed for an on-site advertising resource that year. Angrily opened the "Pavilion" mode for many years. It is precisely because of the domineering exhibition like Haier, which has further increased the importance of other enterprises to AWE and the degree of resource investment, and everything is complementary. Exhibiting on a platform, no one wants to be behind. It is precisely because of AWE's strength that it makes enterprises so real; and because of the trueness of enterprises, it makes AWE more powerful. Now, within one month after the end of AWE, major companies will start to finalize the booth area and address of the next year, otherwise they will miss the opportunity, otherwise they may endure the exhibition and have to bear the boss's "anger" . According to the organizer's brother, this year's AWE's on-site advertising resources are also "head-to-head". Does this kind of contention and repetition reflect the current heyday of AWE? Finally, I tried to unravel the mystery of "AWE reverse growth". In fact, it can be summarized in three points: time, geographical advantage, and harmony. At the time, the home appliance industry has ushered in a wave of transformation and upgrading in recent years, and the product structure has been greatly adjusted. The home appliance industry has increased investment in research and development and technological transformation in recent years, and has made significant progress in product innovation and quality improvement. The proportion of high-end products has increased and the profit margin of enterprises has been improved. Only with money and confidence can companies have the enthusiasm and vision to show their achievements and compete with their peers. Geographically, Shanghai has a unique advantage. Convenient transportation, convenient policies, economic convenience and cultural convenience. As an industry and an exhibition, tolerance is the most important. Only Shanghai, a special city, can fully achieve this. AWE is also an inclusive platform. It can accommodate domestic giants such as Haier and Midea, as well as international giants such as Sharp, Sony, LG, and Samsung, as well as LeTV, which has grown up in the Internet genes. And Yun Mi. Renhe, the China Household Electrical Appliances Association has a clear understanding from the beginning, what AWE is going to do is a platform, not just an exhibition. The most important thing for a platform is fairness, service and intention. To be fair, AWE has never suppressed or promoted a certain enterprise, but responded to the needs of the enterprise. Whatever stage you need, I will provide what kind of stage; service, 2018AWE is currently the best service exhibition, whether it is previously The on-site noise control that has been criticized, or the network provided to the media for publishing, or the audience guided login, this session is already the best; attentively, the organizer is committed to improving every small detail, as small as noon Bento and every poster in the circle of friends and provide timely materials and guides for our media. With such intentions, I believe that there is no platform that is not good, and it will definitely gather higher popularity and attention. If it is said that in the past years, companies only spent money to invite various stars to come to the scene to highlight the popularity. In 2018, the organizer also invited Wu Xiaobo, making AWE a more intellectual stage, triggering the industry to rethink. In fact, such changes are very, very much, I believe everyone with a clear eye can see. These changes have brought AWE a new temperament, which is a kind of sublimation. AWE is already a giant, but the growth is far from stopping, let the future give us the answer!
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