Confidence is cattle! Skyworth's new TV conference

[PConline News] On December 11th, Skyworth held the first sales and press conference of the new ultra-thin TV G9200 with the theme of “AIR is the Future” at Crowne Plaza Beijing New Yunnan. The author as a live broadcaster also had the honor to attend this conference.

Since the release date of the previous first-generation GLED G8200 passed 106 days, it was not expected that Skyworth will release the second-generation new G9200 in the last month of this year, and this time it will not be a simple one. "Toothpaste" is an upgrade. It is a complete transformation of the inside and outside, and nothing else. First, the strength of the Skyworth R&D team is worthy of recognition.

For this conference or this product, I believe we will soon be able to find a variety of content on various major websites. We will not compare the details here. This article will describe another consumption. Concerned about the higher price issue, first of all to help you recall: G9200, 49-inch 8999 yuan, 55-inch 11999 yuan, 65-inch 17999 yuan, this price was announced, I believe it will make a lot of concerned consumers surprised, right As a person who regularly contacts the television industry, the author was surprised. However, through this conference, there was soon an answer: This is a high-end television product.

First of all, from the hardware, it uses the world's first panel supplier LG Display's latest "Slim & Light" LCD panel module, this can be said to be the latest generation of LCD panel technology, through a three-tier integrated module, a slight increase in performance At the same time, the thickness and weight are greatly reduced, making the television more light and thin. Because it is a new technology, and it is understood that Skyworth is the first domestic company to launch such module products, so it is also an inevitable result because it is new. In addition to the latest panel technology, Skyworth has also made some optimization and enhancements to the sound quality that TVs did not care about in the past. It has introduced the first-line maker JBL, which has extensive experience in the industry, as a partner.....a new look on these hardwares. all need

From other levels, I feel that I can use the most popular recent sentence to sum up: "If you have money, you can be self-willed." From the recent interim results announced by Skyworth in Hong Kong for the six months ended September 30, 2014, we can see some clues: After withstanding the trial of volume and price drop in color TV market, TV sales and the overall gross profit rate of the Group have increased. The profit was HK$908 million, an increase of 12.7% over the same period of last year. Because the company's performance and profitability are very good, Skyworth has more funds to do more in-depth things: investment in LCD panel production lines, increase R & D investment, the introduction of a new product such as G9200 is also a matter of course . And because the sales of Skyworth's products have always been very good, Skyworth can “pricelessly” price it, paying more attention to the promotion of high-end products to the brand.

After the reasons of hardware and money, the last reason, I believe, is to avoid "brothers struggle." In the previous generation of products, the G8200's flagship crowd also had a price range, all of which had a very large overlap with the Kukai Glory A55 of the Coocaa Group. Therefore, I feel that Skyworth’s pricing for the G9200 is obviously to be differentiated from the price first: Skyworth’s brand products require the latest technology and influence, so future new products will gradually focus on high-end products. , And as for the shipment of 5, 6,000 this very large range, gave aspiring to become the country's first Internet TV brand cool open. In this way, through price differentiation, the situation of “brothers’ struggle” will be avoided.

Since this article mainly refers to the price, then also smoothly answer the user's comments on the price. Many people have always had a default idea in mind: Chinese products are cost-effective, and Chinese products cannot and do not need to be expensive. In fact, after years of development, Chinese products have long since taken off the "cheap goods" hat. Why should the price of products using the latest technology be lower than foreign prices? What kind of innovative products will be sold cheaply?

Conclusion: This time, Skyworth's G9200 products have been truly revolutionized from both inside and outside, and the products that are currently released will be at least the main models in the first half of next year. For such a product, although the price is more expensive, In fact, it is also very expensive, and the impression of Skyworth for everyone at this press conference is that the core business is doing better and is more confident and emboldened.

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