Intelligent networked car planning for five years and five stages

At the 2016 China Automotive Forum, the chief engineer of SAIC Group Cheng Jinglei introduced SAIC's 13th Five-Year Plan, including a more detailed plan for smart driving. This plan has been meticulously progressed every year, and it can be described as “step by step”. SAIC's smart driving plan has set five stages from 2015 to 2025. Starting from the 0-class traditional car, the first level is to achieve driving assistance, the second level is partial automation, the third level is conditional automation, the fourth level is highly automated, and the fifth level is fully automated, that is, unmanned. In general, it is to achieve the automatic driving function of structured and partially unstructured roads within 5 years, and achieve the automatic driving function in the whole environment in 10 years.

At the forum, SAIC also demonstrated the staged results of its intelligent driving strategy. The modified version of the first SUV Ruiteng, the concept car IGS. In the "eye" (perception system, composed of various radars, cameras) + "four limbs" (executive mechanisms, including throttle, brakes, gears, electronically controlled chassis, etc.) + "brain" (ie software control, including software engineering Under the triple combination of decision analysis, logic algorithms, etc., the safety technology and the vehicle networking technology are integrated into one vehicle, so that the vehicle can obtain more information beyond the line of sight of the vehicle, and the technology and the vehicle are connected in series. Therefore, IGS should be regarded as the intelligent 3-stage product in SAIC's intelligent driving plan--that is, the lateral and vertical control of driving assistance can be completed, and the machine can sense and judge the driving environment.

At present, SAIC's intelligent driving vehicles have accumulated more than 20,000 kilometers, and there have been two manual interventions so far. Therefore, smart cars will undoubtedly be an important part of SAIC's product line in the next five years. At the same time, during the 13th Five-Year Plan period, SAIC will initially establish an independent research and development system for intelligent networked intelligent driving, laying the foundation for the expansion and industrialization of new products in the future.

"elite" intelligent network car strategic plan

Self-owned brand intelligent network era

Some car companies with strong joint ventures and weak self-owned brands hope to achieve cornering overtaking through the development and use of electrification and intelligent technologies. SAIC is one of them. Wang Xiaoqiu, vice president of SAIC Group, once told the media, “As the price of joint venture brands continues to drop, the Chinese brand car today is the future of SUV. At the latest, no more than one to two years, there will be Chinese brands being squeezed out of this market. "To this end, SAIC passenger car companies hope to seize the new market opportunities, Internet cars are exactly new opportunities.

At the Beijing Auto Show in April this year, SAIC's booth was dominated by two independent brands, Roewe and MG. The MG IGS intelligent driving concept car, which represents SAIC's smart car technology, has attracted a lot of attention at the auto show. In addition, Roewe "the world's first mass-produced Internet car" RX5, "China's first plug-in hybrid high-class car" Roewe e950 also officially unveiled. It is reported that in addition to the RX5, which will be equipped with SAIC's "Blue Core" traditional power system, Roewe will soon provide the "Green Core" plug-in hybrid and pure electric model eRX5. In fact, in the overall sales of Roewe in 2015, new energy has become the fastest growing field. The brand's Roewe E50 and Roewe 550 hybrid versions achieved high growth of 145% and 296% respectively in 2015. On June 16th, SAIC Roewe's new SUV model, the Roewe RX52.0T model, officially announced the pre-sale price. The 2.0T two-drive Internet Wisdom Edition is no more than 170,000 yuan. The 2.0T four-wheel drive Internet Zhizun version is not higher than 190,000 yuan. It is expected to be officially listed at the end of July or early August.

You can analyze the RX5, which is known as "the world's first Internet car" from two main aspects.

The "Yun OS for Car" is an unseen system. First of all, the hardware - dual-screen interactive car: From the current official data, the Roewe RX5's top model will be equipped with a 10.4-inch independent display and a 7-inch instrument display that can achieve dual-screen interaction, that is to say The driver can get real-time driving information through two displays. Software - Yun OS Eco-chain: Yun OS for Car will open up the car life cycle car demand and Internet life circle, allowing users to experience an Internet-based, more convenient mobile intelligent ecosystem. According to the information disclosed by SAIC, the RX5's Internet system will have an independent ID identity. With a separate login ID, users can simultaneously obtain information on multiple devices. At the same time, the high-tech map customized by YunOS will provide more humanized navigation services in combination with the Alibaba Group's ecosystem.

The appearance of Roewe RX5 also officially took the lead of SAIC. Since the beginning of this year, the growth rate of SUVs in China's market has begun to show signs of slowing down. What is more unfavorable for China's own brands is that there are more and more seats in joint venture brands with hot SUVs. The self-owned brands that once seized the hot sales opportunities of SUVs and continuously increased their market share were losing ground because of these changes in SUVs. Therefore, when the SUV market is gradually stable, the price advantage of independent brands is no longer obvious. What needs to be considered is the improvement in quality and performance.

Wang Xiaoqiu admitted that Roewe RX5 will become an important source of profit for SAIC's own brand. At the same time, SAIC hopes that RX5 will become a phenomena-level product, and will lock its competitors into the leader of SUV, such as Great Wall Hover H6 and GAC Chuanqi GS4. If the Roewe RX5 full-scale model is launched, the final sales volume can reach the level of Chuanqi GS4, then SAIC passenger car companies will turn losses into profits, and even enter the rapid development. And if the Roewe RX5 can live up to expectations and win market recognition, then it will be a smart SUV counterattack demonstration for Chinese car companies.

Step by step for the full layout of SAIC + Alibaba

The highlight of the RX5's smart technology is the "Yun OS for Car" operating system. And this system comes from the Alibaba Group. Therefore, RX5 is actually a result of cooperation between SAIC and Alibaba after signing a strategic cooperation agreement in 2014.

In the Ali Yun OS system of the Roewe RX5, Alibaba provides big data, including Ali Communications, Gaode Navigation, Alibaba Cloud Computing and Shrimp Music. Through this function, SAIC or Ali can effectively understand some of the user's habits, and even more completely depict the user's specific portrait. According to this line of thinking, the national production car will be truly an entry for the first time, for Alibaba Group or SAIC Group to find potential profit growth points in the automobile industry chain and even the entire ecosystem.

The combination of automakers and Internet companies has become a commonplace in the wave of intelligent network-linked vehicles. OEMs provide automotive platforms and the industry's mature Internet technology foundation. Internet companies use their vast data and massive users as resource support, which will bring very positive significance to the development of both parties. The emergence of the unit Yun OS will further drive the cooperation between the OEM and the Internet company.

Internal innovation + external mining

After cooperating with Ali to develop an Internet car, SAIC began to set up a forward-looking technical department. In parallel with this, it is a vigorous development strategy reform within the group, including the establishment of incentive mechanisms to encourage internal innovation and so on.

In addition to this, a major external move is the establishment of a venture capital firm in Silicon Valley. The purpose is also obvious. It is to explore the latest technology in the automotive industry abroad, evaluate it by the venture capital company and then purchase it, and finally transfer it to the country meaningfully. Some commentators believe that this is a new attempt made by SAIC after taking advantage of the internalization of joint venture technology.

In order to accelerate the conversion efficiency, SAIC has also set up an innovation center in the local area. Focusing on the development needs of SAIC, SAIC has also cooperated closely with many universities at home and abroad. It is hoped that the research and development of universities can be directly transformed into productivity by enterprises. The most recent cooperation with domestic universities is that SAIC Tongji has jointly established the first “Intelligent Networked Car” evaluation base in China, built a test evaluation system, and participated in operation management after the completion of the evaluation base. This is also an important part of the first intelligent networked vehicle pilot demonstration area jointly built by Shanghai International Automobile City and Tongji University and SAIC.

The integration of internal and external resources has become the basic point to support SAIC's intelligent driving strategy.

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