Since LeTV saw waves of crisis, Jia Yueting’s return to China has become the focus of everyone’s attention. On December 25, the Beijing Securities Regulatory Bureau issued a notice ordering Jia Yueting to return to China at the end of the year. On December 31, the deadline for fulfilling the responsibilities has expired. Jia Yueting did not return. His wife, Gan Wei, updated Weibo to locate the Beijing Capital Airport and stated that “the mission is returning and there is a long way to go.” "At 5:54 in the morning, Gan Wei issued another long article, "A wife's monologue," that she had not slept through the night and responded to LeBee's cloud and vision in the past six months.

In the article, she wrote, “In 2011, a veteran of video sites, said to do television, to combine content and hardware. After this idea came out, it was questioned and boycotted by traditional TV companies, but We eventually changed the traditional TV ecology. We have made the world's leading Internet smart TV."

LeTV is indeed subsidizing content services in the traditional TV industry and has opened a hole in it. The original industry that everyone is not concerned about has become a hot spot. In 2013, LeTV officially released Super TV, so that the rigid TV hardware has a new vitality. The traditional manufacturers explored the transformation, and the Internet brands Xiaomi, Xiao Wei, and the storm joined in succession.

"To be the lead" does not mean that you can "get away from the dust" and laugh at the end. “The first place in an industry suddenly paralyzed itself. This is the first time I have seen it in the business community.” Feng Xin, founder, chairman and CEO of Storm Group, expressed his emotions in an interview with titanium media. .

Now that Internet TV has entered its fifth year, as the panel with the highest cost ratio rises, consumers are more valued for high-quality, high-quality services. It seems that “low prices” can no longer be an advantage of Internet TV, and even it will be Tagging, forming a low-end stereotype. According to the “2017 China Consumer Survey Report” released by McKinsey in November, Chinese consumers are increasingly accepting high-quality, high-priced products, and are increasingly willing to spend on services. At the same time, "digital aborigines" born in the Internet age are becoming new consumer engines. Therefore, whether Internet TV can survive the “5-year itch” key can see whether it can find a breakthrough in high-end upgrades and become a high-quality representative of Internet brands.

Among the remaining players, Xiaomi TV has always adopted the “price butcher” strategy. How to jump out of the low-end cage is very unknown. Tu’s is not only its own profit, but also the sustainable development of the entire Internet TV industry upgrade. Storm TV is empowered by AI. The launch of the “Storm with Big Ears” awakens the voice-operated television. It is not known that the micro-whale was equipped with a voice function in the first generation of TV products. It has already launched “One-second summons, said to see and see” to liberate users' hands.

In the exploration of high-end transformation, the micro whale released a 4.9mm “drunken” top product at the beginning of last year, and played the first signal of high-end offensive with a price of 9199 yuan and a 55-inch “three-limit ultra-thin” internet TV. A change in Internet TV to win content, hardware details do not mention the routine. In product design, the Micro Whale TV has won many awards such as the German IF International Design Award, the "Good Design" Gold Award, and the REDOT Red Dot Award. It has achieved a design category award Grand Slam, high quality and high face value, while serving more than China. The built-in system WUI of 80 million users' homes has been continuously introduced with new features, full-device, system-fitted wireless projection screens, large-screen calls, remote control sing K, and other fun and interesting functional experiences. Kung fu. Li Huaiyu, co-founder and CEO of Little Whale TV, also said recently that in the future, the microwhale will stick to the exploration of the Internet of the family's big screen and develop more scenes of AI landing on the home screen.

A week ago, LeTV held a new product launch called "A Fire in the Winter". The "Zero Corps" issued 10 new TV products, but it was a series of negative "Boss Runs" and "Supplier Debt Collection". After the burst, the fire still could not resist the consumer's distrust. After the first one has “knotted” himself, who can pick up the banner in the Internet TV industry and see who can preemptively occupy the high-end position under the trend of consumption upgrade?

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