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Some time ago, the reporter raised some topics when discussing the idea of ​​the “Gome Age†in the lighting industry with lighting merchants. Everyone believes that the changes in the behavior of the lighting dealers at the front line have affected the direction of the lighting industry to a certain extent.
Lighting store: Where to go
Lighting sales model is mainly divided into lighting professional sales of traditional lighting concentrated areas, integrated building materials market lighting monopoly area, monopoly chain stores, invisible channel sales. In Nanning, Guangxi, the lighting industry has formed a certain scale, and the lighting stores are also looking for a way out in the development.
Nanning Lighting City is located in Renmin Road, Nanning City. The commercial conditions are relatively mature. The manager of the department, Kong Siqiang, has always hoped to make good use of this condition to make Nanning Lighting City a well-known and influential lighting professional. However, in the process. I have encountered some difficulties. Due to the geographical location of Nanning Lighting City, the expansion of supporting facilities in the market is limited, and parking is a big problem facing Nanning Lighting City.
There are problems in the old lighting market. As a new force, the lighting stores are also facing new problems. They need to grasp the demand situation of the local lighting market in order to adjust the strategy in time to make themselves transition from the management market to the operating market. The general manager of Nanning Jufulong Company proposed to operate lighting as a cultural industry. This conveys a message to consumers that lighting is not just lighting, it is a culture. From a cultural point of view, change marketing methods, open up new breakthroughs, and look for the future direction of lighting
Prefecture dealers looking for location
The lighting industry has changed its original track in development. In the process of communication with local and county-level dealers, the reporter found that they have clearly felt the changes in the lighting industry: Super chain monopoly lighting stores have appeared in the most cutting-edge markets.
In Guangxi, chain monopoly mainly occurs in cities with relatively fast economic development and county-level cities. Although the local dealers still rely on the resources accumulated over the years to take the initiative, the advanced business philosophy and operation mode of the chain monopoly lighting store have also brought them new impacts, so that these dealers who have been operating in the local area for many years feel it. pressure. Faced with such challenges, they will look for countermeasures, although these challenges are now partial and small. In this process, mastering the information will also take the initiative.
We clearly see that the lighting industry is redistributing “landâ€, from one-acre to three-point development, and lighting dealers are also looking for new role positioning in new forms to make new breakthroughs. Aladdin lighting network hot spot recommendation [Case] ​​Guangzhou Junjing Garden a room lighting energy-saving renovation (Figure) [Market] mode and energy-saving lamps consistent eye protection may not protect the eye [Expert] Beijing Guancheng Mingdun Road briefing session Ding Ping talk about lighting ( Figure) [Thesis] Analysis of the market development of domestic semiconductor lighting (Figure) [Forum] Lighting design of SIMES lighting company in Italy
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