In the face of a new round of global competition, Hisense Haisong, a top color TV player, has frequently fought for and won every step of his career in sports marketing. He has made his debut in the European Cup, blew the number one China’s No. 1 charge to the world’s No. 1, and took the lead in detonating the Olympic Games. Working together with the China National Gymnastics Team, it not only releases the self-confidence of Chinese brands, but also increases the competitiveness created by China. It not only enhances the global influence of Hisense brand, but also creates new sports marketing methods.


Olympic rush

At the moment, the Olympic Games are getting into gold and silver, and very colorful electric manufacturers are actively launching Olympic marketing. Everyone in the first-line home appliance market is busy.

In the face of the Olympic sports marketing fever, Hisense TV did not "swim by flow", based on the essence and essence of sports marketing, integrated into the competitive sports struggle and creative spirit, and jumped out of the traditional low-cost competition "窠臼". On the one hand, Hisense integrated the platform of the official partner of the Chinese gymnastics team. During the Olympics, it mainly promoted several series of ULED ultra-vision TVs such as the MU9600, MU8600, and MU7000, as well as two original technical products that occupy the commanding heights of the next-generation display technology such as 4K laser television. .

On the other hand, Hisense through the integration of hardware, software and content of television products to create a dedicated Olympic zone and Olympic column on its smart TV, truly providing ultra-high definition quality and ultra-rich through differentiated value-added services. Content experience.

Although most of the Chinese Olympic gymnastics teams are young faces this year, they have the historical heritage of daring to work hard and pursue perfection. Starting from Li Ning, several generations of gymnastics write an indelible glorious history in the history of the Olympics. There are many gymnastics named after Chinese players. The action has become the "standard action" on the Olympic Games, such as Liu Ye's single-armed giant loop, Cheng Fei's jump, and Mo Huilan's 35. Similarly, in China's color TV industry, ULED is China's first self-developed new color TV series that is clamored in the global market. It is the first time that the Chinese defined the "good quality" and currently, Hisense has obtained more than 210 ULED TVs. The patents were sold simultaneously in 67 countries around the world. The two companies can be said to be "a joint venture."

In this round of “Olympic Marketing” campaign, Hisense TV successfully achieved a differentiated rise through a high degree of integration from original technology to the precise matching of the first-ever boutique products, and then to the soft and hard synergy of consumer demand, and started Hisense’s global color TV set. The overtaking moments in the Olympic marketing competition lock in advance the market victory.

It is reported that Japan's NHK TV station has already begun trials of 8K signal programs, relaying the Olympics opening and closing ceremonies and swimming, basketball, football, gymnastics and other events; US NBC, Comcast, Dish and other TV stations and cable channels also use 4K signals to broadcast the Rio Olympic Games. For Hisense, which has a full line of 4K ultra high-definition televisions and is the first to popularize the 8K ULED global market, Hisense is undoubtedly an open quality review and competition.

Fun Sports Marketing

In fact, the sudden emergence of Hisense TV's marketing in the Olympic Games is not accidental. At the “four-yearly” European Cup stadium that ended in July, as the top sponsor of the European Cup in 56 years from China, Hisense TV has taken the limelight and has repeatedly grabbed the focus of global public opinion.

Driven by the European Cup competition, in the European market, sales of Hisense TV in the second quarter increased by 56% year-on-year, an increase of 65%. In the Amazon online store in Germany, Hisense 65-inch TV also won 60-69 inch large-size single-item sales champion.

On August 1st, the United States JD Power Corporation released the annual consumer satisfaction survey report: Hisense and Samsung, Sony, LG, Sharp and other brands with high scores on the list, Hisense is the only Chinese brand on the list. It is worth mentioning that this survey does not suggest TV brand, but consumers fill in their own satisfaction brand. Therefore, being on this list can reflect the "real status" of the brand in the minds of American consumers.

Recently, GOOD GEAR GUIDE, a well-known consumer electronic media company in Australia, published the evaluation results of Hisense's seven series of ULED TVs under the title of "Hisense ULED is amazing in quality and crushes all Samsung products." The evaluation covered products including Hisense ULED and a number of other brands. Hisense ULED TV received the highest rating, and believes that “The performance of Hisense ULED is at least equal to the best products of Samsung and Sony, and it is even more comparable to LG. OLED."

With Hisense's ULED and 4K laser televisions continuously attacking the market in the global market, it is also officially announced that the China's color TV industry led by Hisense is taking the initiative to innovate the global TV market.

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