Home Appliance Store Promotion Delayed to Weekend Manufacturers to Create Online Shopping Products

"Eleventh" holiday came to an end, household appliances market has not eliminated the remaining heat. The reporter learned yesterday that taking into account the fact that some of the crowds have traveled without spending time, the discounts for the Golden Weeks in the home appliance stores will continue to this weekend (9th) to meet the shopping needs of returning passengers to the city.

As low as 50 percent of the profit margin makes the home appliance stores earn pours during the Golden Week. Relevant person in charge of Beijing Suning stated that factors such as the outbreak of rigid demand for wedding decoration and other factors made 7-day holiday sales account for 20% of the annual sales. According to statistics from Beijing’s Gome, during the “11th” period, Beijing Gome will be able to sell 3 items per second on average, and sales of energy-saving appliances will increase by nearly 30% year-on-year.

In addition to traditional home appliance chain giants, this year's home appliance online store has become an important channel for home appliance sales. The reporter found that in order to avoid online and offline price competition, during the golden week, manufacturers have made efforts to subdivide the product line, and the products sold in the network and physical stores have a big difference.

Take Skyworth TV as an example. During the “11th” period, the traditional store’s main push is a 42-55 inch smart cloud TV, and the price is between 6000-12,000 yuan. However, online stores such as Jingdong Mall and New Seven Days have no related products. Tian Tian, ​​brand director of the new seven days electrical network, said that smart cloud TV is still in the early stage of marketing, offline store display and promotion more conducive to consumers to understand product performance characteristics, and online store sales are mostly first-tier cities physical store will soon be retired The city’s hot products and networks are exclusively for custom products. In addition, many home appliance manufacturers have developed product lines for different sales channels this year. For example, LED TVs represented by Sharp's LX series are exclusively for physical channels, while online channels are dominated by the NX series, while Samsung’s network is low. Price model.