Intel is the absolute giant in the PC chip market, but it is two years late in the mobile terminal market: Intel announced its entry into the SoC at the end of 2009, and Intel announced the acquisition of Infineon in August 2010, allowing it to have a mobile terminal chip market. ability. At the beginning of 2012, Intel relied on the first SoC chip (System on Chip, a integrated circuit that integrates a computer or other electronic system into a single chip.) Medfield entered the smartphone market, but there were not many terminal manufacturers. Medfield is not defeated in strength (in terms of running points test, the smart phone with Medfield chip is faster than the Galaxy Nexus and iPhone4S in the same period), but the market has become accustomed to the product model of Qualcomm and MTK - Qualcomm is smart The masters of mobile phone SoC chips are outstanding in terms of integration and key application support; MTK's turnkey solution greatly reduces the development difficulty of manufacturers and reduces the barriers to entry in the smartphone market. Looking for Qualcomm at the high end, the situation of finding MTK in the low-end is already taking shape. Intel then detoured the tablet and fought again. There are many reasons for using the tablet as an entry point: the form of the tablet product is closer to the PC, and the competition is relatively less intense than that of the smartphone. The capability of the chip product in terms of communication is not as high as that of the smartphone. From the results, Intel's detour is sensible: a large number of Shenzhen white-label tablet manufacturers are united around Intel, in addition to international manufacturers such as Samsung, Asustek and other manufacturers of flat-panel products have begun to choose Intel core, after all, who Do not want to be locked up by a single chip manufacturer, so the most immediate benefit is the rapid growth of Intel core tablet products. In 2014, Intel's flat panel shipments are expected to reach 40 million units, which is four times more than in 2013. In terms of technology platform, the Clover Trail+ platform has evolved into a new generation of Bay Trail platform. Currently, the flat panel is a new generation platform, and the latest terminal product price has reached the price level of 99 to 129 US dollars. This means that on the one hand, the cost of the Intel platform has dropped, and on the other hand, the impact on the final product market has increased. Of course, Intel will not win the final victory only because of the increase in shipments. What Shenzhen's white-brand manufacturers can do is not just to contribute to Intel's core shipments.
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