“National well-known brands such as Hyundai and NVC have already confirmed the booth of the Fair.†Recently, the staff of the Light Fair’s Preparatory Committee told the reporter that this year’s Expo will strengthen cooperation with overseas professional media and expand the Expo. The popularity and reputation of overseas markets attract international brands to participate in exhibitions and overseas buyers.
In the overseas promotion, this year's Light Expo has invested more than 2 million yuan, with the US "Home Lighting", Italy "Italian Lighting", "FLARE", "ILLUMINOTEC? é„„ NIA", "Global Sources Hard? é„„wares "," Alibaba and other professional media cooperation at home and abroad to further expand the influence of the Guzhen Light Fair in the international lighting industry. At present, several internationally renowned lighting brands have signed up for the exhibition and have begun to invest heavily in the layout of booths.
Wei Hongrui, deputy mayor of Guzhen Town, said: "The evaluation of the professional media propaganda role of the first five sessions and the previous period found that the 'China Lighting Capital', 'Guzhen Lighting' and 'Guzhen Light Fair' are becoming more and more globally known. In the United States, Italy, Spain and other European and American countries that we have been focusing on for many years, the number of merchants who come to watch the exhibition has increased significantly. The lighting companies that are mainly exported to China are also focusing on the vigorous promotion of our professional media abroad, and have established a light on the ancient town. Confidence in the meeting, in many similar exhibitions, the key projects of the exhibition will be put into the Guzhen Light Fair."
It is understood that last year's Light Expo has increased the promotion of overseas exhibitors and buyers, and in cooperation with China Lighting Association and international trading companies, the international brands at the Fair last year increased a lot. At the same time, overseas delegations have also increased significantly compared to previous years. Last year, they attracted overseas buyers from 30 countries and regions including New Zealand, India and the United States.
A lighting company owner in Guzhen said: “The foreign buyers who came to visit, mainly those who visited the previous Light Fair, belonged to the 'returning customers'. This kind of 'returning customers' should account for 90%. After participating in many sessions These overseas buyers have a full understanding of the Guzhen Light Expo, and then even come together, the scale of procurement will continue to expand, which fully shows that the Guzhen Light Fair has considerable international influence."
The staff of the Light Expo Fair Preparatory Committee revealed to reporters that the scale of the Guzhen Light Fair is constantly expanding, the quality is improving, and the service is perfect. It is the main factor for the increase of international famous brands, and those overseas buyers mainly rely on the quality of the products of the China Light Expo. The products are complete, and the products they purchase mainly involve indoor lighting, outdoor lighting, commercial lighting, electric light sources, accessories, LEDs and other fields. Reading era
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