LED display industry will change the closed mode

In the past LED display companies were all grown and sold in a closed environment. This also caused a series of problems such as chaotic product types, chaotic quality, and price chaos. A market of less than 30 billion houses more than 2,000 companies and the profit margin is relatively large. Orders are mainly based on the salesman's public relations capabilities and operational capabilities. However, the advent of the mobile Internet era has completely changed the closed mode of the LED display industry. When customers need LED displays, companies, products, prices, etc. can be found anywhere, anytime, anywhere. Everything is transparent.

The transparency of the company’s overall strength and the asymmetry of information before it ensured a LED display industry of less than 30 billion yuan, and the more than 2,000 companies accommodated were profitable. The customer has no access to the information provided by the LED display supplier. The main factor affecting customer decision-making is the salesperson who communicates with him, and the contract is handled in the push-pull exchange. In the era of mobile internet, the overall strength of the display company's scale, case, sales, and quality brand is completely transparent. The customer has enough information to verify and verify the real situation. At this time, the largest companies in the LED display industry will first become the targets selected by customers.

The price transparency: price transparency (non-price war) into the mobile Internet era, the biggest impact on the LED display industry, in a model of chaotic LED display market, the real mainstream models are only a few, the main outdoor P16 and P10. The main indoor room is P6, P4. Before the price of LED display screen was not transparent, mainly because the manufacturer did not disclose the price, so it was difficult to find the quotation on the website. Now, with the expansion of the scale of some companies in the industry, mass production has begun to be standardized and the price has become open and transparent. Once the LED display price is transparent, the entire industry's sales model will be completely subverted.

Corporate reputation is transparent: Hong Kong Harbour Grand Hotel LED display is on fire, Yangzhou Stadium stage screen collapsed, Beijing rental customer group return, etc., immediately after the incident spread throughout the LED display industry, mobile Internet era undoubtedly the company "naked The show is in front of people. Big companies are even on thin ice, fearing that "one name was destroyed by one name (dan)."

The current price of LED display screens continues to decline, falling by 15% to 20% year-on-year in 2011. The reason for this is that the big manufacturers with the strength hope to eliminate some small and medium-sized manufacturers through price wars. The subsequent elimination of these companies is worrying about the after-sales of products, and the price war can better reflect the product quality and brand value. In recent years, thanks to advances in LED technology, display screens are colorful, power-saving, long-lived, environmentally friendly, and easy to maintain. LED displays are widely used in landscapes, advertising, and other outdoor displays, especially in large-scale LED displays. Airports, stations, libraries, stadiums, and commercial centers in major cities.

The construction of large-scale stadiums at home and abroad will inevitably require high-end large-size LED display screens, and will also promote the domestic demand and export of large-scale LED display screens. In commercial advertisements, one is the building roof billboards, and the other is the large-scale billboards along the airport. All of them have been greatly used. They have changed the shortcomings of the past that the content of such billboards should not be updated, and greatly increased the amount of advertising and delivery. effectiveness. At the just-concluded 2013 Guangzhou LED exhibition, from the perspective of the flow of people at the show and the enthusiasm of the exhibitors to display products, the industry stated that in 2013, LED displays will continue to develop and the market scale will grow steadily.

With the development of the market, the demand for LED display customers has become more and more personalized and diversified. As a company in the LED display industry's integration process, only strengthen their own technical strength and produce high-quality products that can better meet customer needs.