Also part of this partnership, Theta Labs was launched by the Game Lab at the Massachusetts Institute of Technology (MIT) in the summer of 2018. Theta Labs itself is a blockchain-related project that aims to deliver higher quality streaming on a global scale while reducing the cost of content delivery and helping content creators gain more advertising revenue. However, this sponsorship seems to benefit all creators. This year, the company's business focus has expanded, especially in the blockchain, virtual reality and AR sectors. Play Labs is committed to helping start-ups move away from “playful technology,†not only providing them with funding and facilities, but also providing guidance. This guidance comes from MIT employees and successful entrepreneurs, usually including MIT alumni. Helping startups plan video streaming, music, entertainment, eSports and other media applications will also benefit content acquisition and project costs. Mickey Liu, the lab's chief executive, is also an alumnus of the Massachusetts Institute of Technology and will be a mentor to the blockchain. Mickey Liu, founder and CEO of Theta Labs, said: "As our agreement to launch Theta Labs, we have seen applications in many industries, e-sports, entertainment, training, music, etc. We hope to work with institutions around the world. As an alumnus of the Massachusetts Institute of Technology, I believe that innovative startups from the MIT ecosystem, like those in the gaming lab, are creating new and valuable values ​​for this powerful innovation. A great partner for driving apps." Riz Virk, executive director of Play Labs, said: "The new decentralized video streaming architecture like Theta may have a huge impact on the entertainment and streaming live broadcast industry, especially considering e-sports, virtual reality, 8K and The rise of more videos and the proliferation of video content. Streaming media and blockchain are key technical areas of this year's game labs, and we look forward to fostering an ecosystem of real value."
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