Shanghai Lansheng Building is 196 meters high and has 39 floors in the main building with a total construction area of ​​59,273.23 square meters. Located in Huaihai Middle Road and Xizang South Road Commercial Circle, one of the most prosperous and fashionable districts in Shanghai, it is a high-tech and well-designed business building with fully intelligent facilities. A large-scale high-definition full-color curved LED display developed by Shanghai Sansi is installed directly above the building's building, which is known as the first screen in Shanghai.

Shanghai “Lansheng Building Outdoor LED Daping Xiong’s Shanghai Traffic Art Yan’an Elevated, People’s Square Commercial Circle and Huaihai Road Commercial Circle Gold Interchange is the symbol of the bustling business district atmosphere in Shanghai; it is the only designated broadcast program by Shanghai TV Station. Outdoor LED large-screen media is the only outdoor LED large-screen media in Shanghai that can be seen by the Shanghai government office.


As the role of the media has been valued, the publicity of outdoor LED displays has gradually strengthened. For the need of larger area and smaller spacing, Lansheng users have modified this stable, trouble-free 350m2 LED curved display for more than 9 years. Based on the affirmation and satisfaction of Sansi display during the use process, the user still chose Sansi to build and reconstruct this huge LED curved screen.

Recently, the completed LED display has been officially put into use. After the transformation of Shanghai Sansi, the LED display has improved several grades in appearance and quality. The area of ​​the display has increased from more than 300 square meters before the renovation to more than 500 square meters, making the viewing range wider and visible farther. In terms of quality, the dot spacing of the display has been upgraded from the P25 before the transformation to the current P16, and the resolution has been greatly improved, making the playback quality clearer, smoother and more textured. The high-definition large-color full-color curved LED display screen has a curvature of 90°, a horizontal viewing angle of more than 120°, and a 360° corner without a dead angle, so that the LED display has better playback and publicity effects.


The screen is a large outdoor LED display, the cabinet is waterproof, moisture-proof, anti-fog, anti-corrosion, anti-static, etc. The protection grade is IP65, reaching the international advanced level. The wind resistance can withstand wind speeds of 40m/s (equivalent to 12 typhoons) and can adapt to all kinds of bad weather. In addition to the perfect hardware facilities, the screen display technology is also quite flexible, not only can integrate a variety of full-motion video effects such as comics, flip, animation, clock, etc., but also provide rich content layout, external database links, high Quality text and a rich variety of play modes. In addition, the screen also has the function of automatic brightness adjustment, which not only ensures the display effect, but also realizes energy saving to the utmost extent and avoids “light pollution”.

According to the latest media value evaluation of CCTV research institute CTR in 2014, the average frequency of outdoor LED large-screen media in Shanghai Lansheng Building audience is 4.4 times/week, and the average length of LED large screen is 32.5 seconds. The audience's evaluation of Lansheng Building screen Mainly reflected in the eye-catching, wide range of perspectives, clear picture, strong, beautiful, and iconic. Lansheng Building covers the entire business district and intersection with its unique landmark image. The new screen is better after the debut. Extremely clear picture texture, vivid and vivid display color, let you experience an unprecedented visual journey. Pedestrians coming and going, customers in the surrounding malls, all praised this large LED curved display.

Shanghai Sansi always pays attention to the research and development and innovation of products, and has the core technology of original products, which is always close to meet the needs of customers. For more than 20 years, Shanghai Sansi has always been based on quality and created high-quality products for its customers. The products have been sold overseas and won the praise of domestic and foreign customers. (This article is based on Shanghai Sansi submission)

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