The development of the photovoltaic industry will face adjustments

Looking at the development of the photovoltaic industry in 2013, signs of recovery have become increasingly apparent. After the country introduced a series of supporting policies, the confidence of industrial development could be greatly improved. The development of photovoltaic companies is also facing adjustments, mainly reflected in the following aspects.

First of all, in the face of the “double reverse” of the EU, domestic PV companies have avoided a high punitive tax rate with a price commitment, but the export price of photovoltaic products has also been greatly increased. In order to avoid the "price-free market" of export products, photovoltaic companies must try their best to increase the added value of the products. The photovoltaic products exported to Europe will have a "high-standardization" trend.

Secondly, the domestic distributed market will usher in development opportunities, and the safety awareness of photovoltaic products will be greatly increased in distributed applications. Different from ground power stations in desert areas, distributed products are mainly applied to buildings and involve personal and property safety. In the case that the project subsidy is changed from initial subsidy to electricity subsidy, PV companies must also strengthen the quality and safety awareness of power station projects. On the one hand, PV companies will be more dedicated to the professional development of power plants; on the other hand, they will also spawn a lot of innovative application products to meet the market demand for high performance and high safety of power plants. In 2013, the construction of the first batch of 18 demonstration parks approved by the State was in poor condition. It also reflected that the enterprises had taken into consideration the project safety and quality of rooftop power stations and focused more on the preliminary preparation of the projects, thereby reducing the number of There was a situation of rashness.

In 2014, innovation in the photovoltaic industry will no longer be the individual behavior of individual companies. Product differentiation, technological innovation, and avoidance of homogeneity will become the most prominent changes and manifestations of the photovoltaic industry next year. At the same time, overseas markets, domestic markets, and industrial environments will all exhibit different characteristics.

overseas market

â–² Because it is transparent, transparent and orderly, the overseas market of the photovoltaic industry will remain the most important business for most companies. PV installations throughout the overseas market will continue to grow.

â–² Europe, the United States and Japan will continue to occupy the major overseas market share.

â–² Emerging markets, including India, Thailand, Africa, and South America, will slowly shift from low-price trends in the early stages of market development.

â–²The overseas business of the company will also exhibit the characteristics of product diversification and mode diversification. Companies that have the strength and are committed to transforming into new energy suppliers will be more involved in the linkage of Power Plant investment and component export business; small and medium-sized photovoltaic enterprises, Will be more to market segments, such as BIPV products and project services, off-grid small system services.

â–² The prices in the major markets are high, and the emerging markets are not standardized. If companies cannot make timely transitions, they will face enormous pressure on their export business.

Domestic market

â–² The policy system will be improved. More operational policies will truly open up the domestic PV market.

â–² In the distributed photovoltaic market, although there are many enterprises actively deployed, due to the unsound development environment, it will be more difficult to complete the actual installation of 10GW next year.

â–² Financial innovation will be very positive. Banks, insurance, funds, and government-guided funds will grow and improve. State-owned enterprise SOEs and listed companies will be the first to launch.

â–² The development of large-scale demonstration parks will tend to stabilise, and there are not many projects in the existing roofs that meet the PV installation conditions. The demonstration projects completed in the future will be scaled down.

â–² Residential PV applications will grow rapidly. Due to the breakthrough in the bottleneck of grid-connected networks, photovoltaic home applications will focus on the owners of many low-density housing (villas and new rural housing estates, etc.). In addition to embodying the green consumer fashion of the owners, the level of return higher than the bank's interest rate will attract the general public's investment interest.

â–² Photovoltaic applications will be widely used in all walks of life, such as medical systems, education systems, and transportation systems.

Industrial environment

â–² The government will be more willing to let go of its market mechanism and all inappropriate administrative intervention will be cancelled.

â–² The power sector's access to electricity and the timely delivery of electricity subsidies will be fully promoted, and will become the most forceful promoter of China's domestic PV market.

â–² The park will pay more attention to the scientific and orderly development of photovoltaic applications. Whether the photovoltaic new policy can realize the use of photovoltaic power within the park will be a hot spot for the industry.

â–² The park will become the main force to promote the orderly development of local photovoltaic applications. Through the policy system related to orderly use of electricity, dual energy control, and assessment of energy conservation and consumption reduction, the photovoltaic projects invested by the owners will gradually increase.

â–² More private capital will be involved in power plant investment in the domestic photovoltaic market.