South Korean technology giant Samsung Electronics announced on Sunday (July 22) that as the global demand for large-size TVs continues to rise, the company will launch a "dual track" business strategy around QLED and MicroLED displays. Samsung Electronics said that the emergence of new TVs with smarter functions has enabled them to play a greater role in users' daily lives. Currently, users worldwide have shown a growing demand for large-size TVs. Samsung 146-inch MicroLed TV THE WALL Samsung Electronics cited data from industry research organization IHS Markit that large-size TVs of 75 inches and above have accounted for 5% of global TV sales revenue this year, a year-on-year increase of 80%. "TVs around 50 inches were considered large-size TVs in the past, but now they are considered average," Samsung Electronics said. As far as the Korean market is concerned, sales of 60-inch models in 2018 are expected to exceed 50-inch products. The South Korean technology giant claims that last year, the company accounted for 51% of the global large-size TV market of 75 inches and above. This year, its share in the large-size TV market has further expanded, reaching 58% in the first quarter of this year. Samsung claims that it has more than 90% of the market for large-size TVs of 75 inches and above in South Korea. "Based on the advantages of quantum dot technology, we plan to launch more models, including 75-inch, 82-inch and 88-inch models, and expand our share in the super-large TV market," Samsung Electronics said, "We will strengthen The dual-track strategy of QLED TV and MicroLed display consolidates our leading position in the high-end market." Unlike Samsung’s Korean local friend LG Electronics, which promotes OLED TVs, Samsung Electronics has been promoting its QLED TVs. Samsung also claims that it has made progress in the MicroLed display field. During the International Consumer Electronics Show (CES) held in Las Vegas in January this year, Samsung showed off a 146-inch MicroLed TV called "The Wall". "The MicroLed screen has better performance in terms of durability and efficiency, including luminous efficiency, light source life, and power consumption," Samsung said when showing this TV. Samsung said that users can also customize the size and proportion of the screen through a design based on modules and borders. Samsung said that the company currently operates a MicroLed research laboratory at its Suwon City headquarters, and its TV manufacturing plant in Vietnam is preparing for full-scale production. Samsung predicts that the global market size of MicroLed solutions in 2018 will be approximately 14 million U.S. dollars and will reach a scale of 4.5 billion U.S. dollars by 2025. Considering the first-class resolution and energy efficiency of MicroLed display technology, this technology is expected to become the next-generation display technology. While focusing on cultivating emerging MicroLed products, Samsung said the company will also continue to expand its QLED TV business, launching more models to meet changing market demands. Guangzhou Chengwen Photoelectric Technology co.,ltd , https://www.cwledpanel.com
