Traditional home appliance companies look to small household appliances market

In 2012, it was a year of testing for the home appliance industry. The growth rate of many products showed a slowdown or even negative growth. In this market situation, many well-known manufacturers have all solved their difficulties, and some of the traditional large-scale electric appliance manufacturers have turned their attention to the small household appliance market.

TV giants make expensive juicers

TV has always been the strength of Japanese brands, Sony, Sharp, Panasonic and other brands in the market occupies a great advantage, while the production of high-quality screen Sharp also announced that the company will release a low-speed compression mixing function of juice machine.

It is understood that in the past, the juicer used the sharp blades that rotate at a high speed to squeeze the juice of fruits and vegetables. The disadvantage is that the food is easily exposed to the air, and therefore the speed of oxidation of the ingredients is accelerated. Sharp used this method called “Slow Juicer” to squeeze fruit and vegetable juices and grind the food slowly like a stone mill. It is characterized by the fact that the ingredients are not easily exposed to the air, so the effect of reducing the oxidation rate of the food can be achieved.

When using this device to extract orange juice, the content of vitamin C is nearly 20% higher than before. In addition, this juicer can also grind harder ingredients such as ginger and ensure that the ingredients do not splash around during production.

Although the price of the high-end juicer is not low, it is as high as 36,000 yen, equivalent to about RMB 3,000, but it is still sought after by the market because of its flagship health and beauty concepts.

Water purifier market potential

People's pursuit of a healthy life is getting higher and higher, and thus home appliances that promote the concept of health are increasingly favored by people. Many traditional home appliance giants who have had little exposure to this field have also turned their attention to this. For example, the market for water purifiers has been transformed from being an unpopular product to becoming a sweet potato in the small appliance industry.

It is understood that attracting the eyes of so many companies, the gross profit margin of the water purifier industry is more than 50% is an important factor. What is more important is that this industry is a rare “consumables industry” in the home appliance industry. That is, in addition to the one-time income from sales of water purifier hardware, it can also continue to receive income through the sales of consumables such as filter cartridges. That is, the sale of a water purifier equipment can harvest thousands of dollars or even over 10,000 yuan in sales. In the process of consumer use, a filter element of 200 yuan can generally only filter 200-300 liters of water, and water purifier supplies become A considerable amount of income.

In addition to the existing water purification machine professional companies, including the United States, Haier, Jiuyang, and even the AO Smith water heater industry, kitchen appliance industry Fang Tai and other traditional household electrical appliance companies have also entered the water purifier industry in various forms .

Energy-saving lamps secretly exert force

Energy-saving appliance subsidies are undoubtedly a major highlight of the home appliance industry this year, which has stimulated the determination of many home appliance manufacturers to further develop energy-saving products. When people talk about energy-saving appliances, they often think of household appliances commonly used by refrigerators, air conditioners, etc., and they are also large consumers of electricity, but they rarely pay attention to energy-saving lamps and LED lights that are also included in the scope of energy-saving subsidies.

Traditional household appliance companies are concerned about this potential energy-saving product market. The reporter learned from many aspects, such as Panasonic and other traditional home appliance companies are in the LED and energy-saving lamps market secretly. Not long ago, Matsushita Electric Co., Ltd. released the LED lighting terminal products and proposals for non-domestic and residential areas for the first time in China under the theme of “LED energy-saving innovation, value-added sense”. This marks Panasonic's integration of daily lighting LED technology with energy-saving technologies and lighting control and space design technologies that have been tempered in the Japanese market. It will include lighting equipment items and lighting solutions that can adapt to different industry morphological characteristics. The business is fully introduced into the Chinese market.

In addition to traditional sales channels, Panasonic has also stepped into the e-commerce channel while developing its energy-saving lamp product line. Similar to many traditional home appliance giants entering the small appliance industry, Panasonic's energy-saving lamp products have also chosen the high-end market as an entry point. Taking the example of an imitated bulb-type LED lamp, the price in the market is more than RMB 200 yuan each.