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In August 2001, Zhao Fu resigned from the enviable civil servant job and came to the ancient town to start his marketing career in the lighting industry. The seven-year period is not long or short. During this period, there were joys and hardships. Today, Zhao Fu created the "Wolf Eagle" Iron Army to start the development of the domestic market of true beauty lighting. Looking back seven years, what did Zhao Fu get? What kind of determination made him stop in the lighting marketing industry for seven years without changing? The cover character of this issue of light source let us go into Zhao Fu, deputy general manager of Zhongshan Zhenmei Lighting Marketing.
A score of 1 for 99 points is not 100 points, not 100 points, which means that you have not given yourself a chance.
——Zhao Fu
Basketball culture to create the "Wolf Eagle" team
I haven't seen Zhao Fu yet. I learned from my colleagues that he is not only a basketball fan, but also a basketball master, and this master has also applied basketball culture to marketing. He said: "Our marketing team is like a basketball team. Everyone has different personalities and different recognition skills. As the leader of this team, you have to know how to put different people in different positions. This is like basketball. The center, power forward, small forward and defender in the game must be able to achieve communion in the company's culture under the premise of fully understanding the player's character. The command tactics must also be in place, first let each person The team members fully understand the tactical intentions, accept the team's tactics from the heart, and then do pre-war work before the full battle, play in the actual combat. I do not like the rules and regulations, in the case of certain circumstances, I hope that players can freely play their own abilities." When talking about these words, the reporter was sitting opposite him. If you use a few words to describe him, then the words "passionate" are perfect.
Zhao Fu likes basketball. He said that doing marketing is like being on the basketball court. You can't be discouraged by a failure, but you have to be more frustrated. In the real beauty lighting, the richer every week, they have to give their team's colleagues a different training course. In these large and small meetings, he personally demonstrates how different businesses are negotiated. He used the rules of a basketball game to describe each marketing campaign, and different games were overcome with different tactics. He likes to use basketball culture to describe their marketing team, and he also gave the team a fairly atmospheric name - "Wolf Eagle Team."
Zhao Fu said: "Wolf and eagle have clear personality, outstanding personality and obvious advantages in the fauna. I want everyone in our group to combine the advantages of these two animals to develop their personal abilities. It is planned to build a 100 person by the end of the year. The 'Wolf Eagle' iron army serves the city often"
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