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When the current media and public opinion focus on the mass VoIP boom, in fact, a new round of corporate communications revolution is quietly taking place in the corporate network.
Although the media and the public are paying more and more attention to VoIP, the concept of VoIP is still quite confused. In fact, with the development of network technology and the application of innovation, the types of VoIP applications have been very many, but in general can still be divided into two categories: First, broadband Internet telephony; Second, corporate IP communications.
The so-called Broadband Internet Telephony, a well-known example of everyone is Skype, Skype is currently on the number of millions of people on the Internet every day, registered users reached tens of millions. In addition, AT&T, Google. Com, Yahoo. BB and others have also launched similar broadband telephone services. This kind of broadband Internet phone belongs to P2P IP application, but still focuses on the extension of traditional voice IP, its purpose is to provide cheap and simple voice service, and has not derived other new additional services, so it is only a supplement to the current traditional phone. It cannot fundamentally change the way the masses communicate.
The IP phones of enterprises are more revolutionary than broadband Internet phones. It has already shaken off the paralysis of voice, actually refers to the IP communication that is used in the enterprise, fully embodies the integration trend of voice, data and video.
If we look at the process of enterprise informatization, we can fully understand the uniqueness of corporate IP communications. As IT applications such as ERP, CRM, and e-commerce deepen into enterprise management and production, enterprises have put forward new demands for their internal and external communication models—simplifying the network, reducing management costs, and communicating effectively. It is not difficult to understand why VoIP will become the new darling of today's enterprise informationization.
In this process, corporate IP telephony solutions came into being. However, we have seen that the enterprise IP telephony solutions provided by a considerable number of equipment manufacturers only partly meet the company's call needs. Almost all of them are aimed at saving the cost of the call. Therefore, they simply copy the network construction and management modes of the traditional telephone, and do not fully utilize the performance of the IP network, which is far from the customer's demand for new communication modes.
So, what is the real direction of corporate IP communications? In fact, I can use Cisco's own IP telephony application as an example.
Many people know that Cisco uses the Internet to save $2.2 billion in operating costs each year. How does Cisco do it? In Cisco China, tens of thousands of customer orders are processed every 100% of the company's e-commerce systems based on a comprehensive IP network. Through Cisco's intelligent software system, Cisco's online trading system can automatically verify the accuracy of orders and thus guarantee not only The correct rate of arrival of the goods to the client also ensures the accuracy of the product's match to the customer's needs. The entire process requires no human intervention. With this alone, Cisco has streamlined thousands of order processing staff worldwide. This is the application of e-commerce in Cisco, and Cisco's e-commerce and Cisco's IP communication system are integrated.
In the eyes of Cisco, the true corporate IP telephony system not only provides high-quality voice services, but also supports multiple access methods such as WEB, Email, Internet telephony, and text, and thus changes from a pure voice "call center." The "contact center" for multimedia. In this way, the company's IP telephony system brings not only lower telephone costs, but also changes in management models, as well as the efficient use of corporate resources.
For example, Cisco's global unified IP telephony network has 50,000 terminals. However, because it is integrated with the data network within the enterprise, it only needs to pay for the usage fees of the data network, resulting in 50,000 IP phones. The mutual cost is zero.
At the same time, because Cisco's IP telephony network system is based on a globally reachable distance-free IP network, Cisco's IP telephony terminals have the characteristics of being mobile in the office or globally. And this has brought about fundamental changes in the management model and usage model. The call and terminal management (Call Manager) of the IP telephony network can be carried out entirely remotely. Cisco's four branches in mainland China and five other remote offices and Cisco Two branch offices in Taiwan, one branch office in Cisco Hong Kong, and several branch offices in Cisco Korea are jointly managed by the Call Manager cluster deployed in Hong Kong, thereby reducing local IT staffing. Due to multiple networks, companies will no longer have data centers, IT departments, and telephone management departments, but only one Internet department. IT maintenance personnel and telephone maintenance personnel are also integrated into one. Only this one, Cisco global streamlined thousands of IT engineers. The advantage of the IP telephony network system is that the response speed is greatly improved due to simplified management. In the latest process of replacing the switchboard and extension phone number with Cisco China, the system of more than 600 calls was completed in less than one hour, which was unthinkable in the past.
For employees inside the company, IP communication brings extraordinary efficiency. It can move IP telephony terminals, allowing employees to move freely within the office. It also has soft-phone capabilities, and IP phones can synchronize with PCs, allowing them to be used anywhere broadband can be reached. IP telephony; and it can also realize the dream of mobile office, the company's employees do not need a fixed seat to work. This objectively brought about a substantial reduction in fixed office costs and management costs for the company.
As such, the benefits of such as, make Cisco's IP telephony solutions have been welcomed by customers worldwide, the current Cisco's IP telephony sales has exceeded 4 million, 60% of the top 500 global companies in Cisco IP telephony solution.
There are various voices of VoIP nowadays, but with the real needs of corporate customers, I believe that comprehensive IP communications that can be managed, controlled, and secured are the general trend of the development of corporate VoIP, thus setting off a wave of corporate communications revolution.