Weibo industry insider exposure only need three or five hundred yuan

Miss Tang's Sina Weibo focuses on many funny, fashionable and emotional Weibos. These Weibo bloggers often send out some interesting paragraphs or fresh little philosophies and little insights into life, making Miss Tang feel very kind. .

However, Miss Tang found that from the "Double 11" to Christmas, and then to New Year's Day, these microblogging forward Taobao product links more and more, and the content is quite temptation: a fold of UGG, tri-fold Nike shoes ... ... businesses All written "100% counter genuine, fake a penalty of 10, such as false replacement." Coupled with the post's few pages of praise, which makes the usual thrifty Miss Tang eager to try.

Reliance on microblogging recommended Taobao products many users to buy fakes

One of the microblogs on UGG attracted the attention of Miss Tang. “I would have liked to buy a pair of UGGs this winter, but the price of the mall must be more than RMB 2,000. It's too expensive, not willing to start. That microblog wrote It is a Christmas promotion, a limit price of 10% off, as long as 198 yuan." Miss Tang is very excited, although my heart also flashed a thought: will not be a fake? But see bloggers vowed to ensure that "100% genuine protection, fake a penalty, with a counter ticket, support 90 days no reason to return, received if found non-genuine businesses bear the return shipping, real '0' risk shopping , The real fur one! "Miss Tang could not help but place a single.

"Before placing the order, I also specifically looked at the store's sales records. There have been more than 2,000 trading volumes, and there are no bad reviews and reviews. Many of the forwarded and commented comments read 'Good things, are genuine'. "This is a good deal, ready to buy again." This information made Ms. Tang, who was somewhat puzzled, relaxed and vigilant, but after the real goods arrived, Miss Tang was dumbfounded. "The hairs around the tube are really wool, but the shoes The hair on the back of the shoe is a high imitation artificial hair. Negotiations with customer service, people do not admit it, a bite is wool, even later ignored. Miss Tang wanted to find a complaint in accordance with the seller's address, the result was surprisingly Found that the address of the express delivery party is actually empty, not filled!

Same as Miss Tang, because there are a lot of people who believe that the forward link on Weibo is deceived. Mr. Jia bought a pair of latest Nike Air Presto running shoes for his girlfriend in November. The link says “Second group only needs 30% off! 100% counter genuine, such as fake return, 90 days no reason to return!” Findings There is a problem with the shoes, although Mr. Jia has already chosen the first size according to the seller's "This is a small size, please choose one size bigger than usual." But the shoes bought are still very small. Mr. Jia has to add 20 yuan. Returns, "Girlfriend 36 yards of the feet, this shoe actually wants 38 yards, not only the size of a serious error, the quality is not as good as imagined, the feeling is imitation." Although Mr. Jia is not very comfortable, But in the end there was no application for rights protection. "It's too much trouble. When you lost 200 yuan in total, you should buy a lesson."

“The last time I bought a beneficial pig ointment was also fake.” “Two days ago I saw a microblogging link recommending a Taobao blackhead product, which was too hypnotized, and the result was not as good as the legendary one. Good.” Many netizens stated that they had had similar experience, but because they were “cheap” at the time, the money spent was also tens or hundreds of yuan. In the end, there was no choice of rights protection and no suitable method of rights protection could be found.

It takes only three or five hundred yuan to forward it, but it can also hire the Navy to brush it.
In fact, many netizens are fooled by the fact that besides blindly pursuing low prices, some microblogs with a large number of fans are irresponsibly massively forwarded, and a large number of false positive comments have misled and confused users’ judgments to a certain extent. Shop fake sales play a role in fueling.

The reporter was working online as a Taobao seller who wanted to “co-operate” and added one of the weibo’s work QQ with 2.5 million followers. The other party sent a “microblogging microblogging account”. And price list." The reporter was surprised to find that there are a total of 112 microblog accounts on this form, and each account has a clear forwarding price. The main types of microblogs are popular, women, fashion, humorous jokes, beauty slimming, etc., of which there are 20 There are more than 2 million fans in each account, some fans are even as high as 3 million and 4 million, and there are more than 70 fans with more than one million Weibo accounts. The account identities are VIPs or VIP seniors, according to Depending on the number of fans, the price for one-time forwarding ranges from 350 to 750 yuan.

“Is the forwarding effect guaranteed?” the reporter asked, the other party simply answered, “No guarantee.” Seeing the reporter hesitated, the other party said, “I suggest you 'most shocking', 'most fashionable', 'most signed' three accounts The best results are achieved together. The number of fans in each of the three accounts is more than 2 million, and they will be issued to you with 850 yuan, the highest cost-effectiveness."

The reporter learned that the "mass forwarding" through microblogging with a large number of fans is only a means of promotion. The other party can also help disguise integrity, create gimmicks, and employ a large number of naval forces to help hype. No matter what product you are selling or whether it is genuine fake goods, just providing money, these online promotion companies can help you.

The clerk behind the fashion microblogging told reporters that generally forwarding Taobao links works best from 7 to 8 pm, and the other is Saturday and Sunday. “Do you send it now? Now it's time to get off work. The effect of forwarding is also good.” The other party said with enthusiasm, “You can also brush (ie, hire the Navy to praise), it is now a weekend, activities to force points, brush points Give you free."

When reporters were curious about how the other party had so many fans and so many accounts, the other said, “Our company has been in operation for 3 years.” And they are only the “bigger” ones in the industry. There are many companies like them. .

Weibo marketing is not the source of all evil

"In fact, microblogging marketing is not a bad thing in itself. In the United States and other developed countries, microblogging media marketing is a very good thing, but in China's existing network environment, many things have become tainted." A senior e-commerce company Related practitioner Mr. Kim said.

Mr. Jin can be referred to as the now popular "Orange Collar" (that is, those who earn income through the Taobao Alliance, such as Taobao Alliance, Taobao, etc., and all Taobao related practitioners, because Taobao main color is orange It is called "Orange Collar," also known as "Taobao Orange Collar." His company is equivalent to a platform vendor, setting up a platform between Taobao merchants and Weibo for two-way service.

"E-commerce needs to increase the exposure of the product. He opened a shop on the Internet and needs someone to promote it. He will come to the Taobao Alliance. We are like a person at the door of the store, but we also need to consider the user's feelings. Mr. Jin said that platform vendors like them do not charge directly. Only customers who have recommended through the platform have completed the transaction and given good reviews. They can only collect a certain commission. Once a return occurs, they will not receive a commission. . This means that they also have high demands on the integrity of the recommended business.

"In the United States, there are many companies that are based on the two major electronic platforms facebook and twitter. This is an open ecological chain, but China's existing network environment is not very good, especially when some fakes flood the market and put similar marketing It's bad for our work to do bad."

“Actually, fakes have always been there. In the past two years, these links to information on selling fakes were particularly high on forums. Now that Weibo has gone hot, it has switched to Weibo.” Mr. Jin believes that such phenomena should be fundamentally eliminated. We must rely on everyone to regulate the market and crack down on counterfeit goods. “The consumer himself must first have normal judgment, not blindly cheating, and at the same time, he must have the spirit of 'remoron', and once he finds a fake, he actively reports rights. If more and more people are exposed, those people will not dare to sell counterfeit goods on the Internet, and the greater the amount of retransmission, the greater the possibility of being reported."