PConline talked about TV circles in 2015 boiling for some time. Traditional television manufacturers have always been tit-for-tat about display technology games. Some people choose OLEDs, others stay in quantum dots, and then start to study lasers and print display technologies. The tearing off of the intelligent ecology between Internet TV manufacturers has been endless chatter. Someone has burned money to buy copyright, some have clung to the thighs, and then deeply customized various smart platforms with vests. The verbal battle between them was still in sight today, which inevitably made me wonder if I would like to spy on the secret. Will there be any newcomers joining in the TV ring in 2016? Do manufacturers with or without backing still want to continue to burn money? Looking pessimistic, will some of the brand names that have just emerged disappear? Some of the cooperation that seems to be very happy for everyone is a matter of course becoming an acquisition. Although the secret can not be revealed, but still have to guess a few words. This may be the next step of Ali Tencent After deciphering last year's Internet TV brand, apart from LeTV's old fuel bars, there are still 10 newcomers reporting before and after. Each of them has its own renunciation of skills, behind which is either a qualified celebrity, or a content operator, or a wealthy big boss. At the same time, the most important point is that their products must be cost-effective, although many manufacturers have been reluctant to raise this point, but it is an ironclad fact, but they found a new rhetoric, saying that this is to use content to subsidize hardware, hardware Can sell at a loss. Looking closely at the background of these Internet TV brands, it seems that we can always find one or two sources, which is what we often call “black hands behind the scenes.†I do not need to say that you all know that Ali + Tencent. Use this thinking to predict what new players Internet TV will have this year. Penguin TV. The name is very happy, because it is not a TV, but a "overall software solution for Internet TV and smart set-top boxes," translated into Mandarin is the Penguin system. Why is he likely to be involved in the television industry? Because it's a bit of an Ali, Ali began to lay out YunOS very early, and Tencent started too late, most of the domestic mobile phone, TV market has been occupied by YunOS. To know that occupying an operating platform is a direct ecological layout, the commercial value of this will grow larger and larger with the development of big data. Looking at the contents of Tencent, there are still many things that can be tapped. QQ music, Tencent video, these are Tencent's ace in the video and audio content, so far it is difficult to rival. Like LeTV, PPTV, and Storm that also do video content, they have created their own Internet brand TV. Tencent has every reason to come and plug it. In 2011, Tencent took a stake in CNTV's subsidiary's future television and made early accumulation of its license resources. Coupled with Tencent and numerous TV and box manufacturers have in-depth cooperation, channels and markets have expanded. Cloud audio and video penguin, which is known to everybody, is a video application created by Tencent and South New Media for Internet TV. Although everyone believes that Tencent is only doing software for hardware manufacturers to do platform, but seeing so many people to seize the entrance to the family living room, Tencent can stand idly by? It is reported that Tencent has already started to invest in QQ Things, and intelligent hardware has also become Tencent's new pioneering field. Youku TV. Call Youku TV for the time being, the word Youku Routing Po has been left to people's mind, do not know how to hear Youku TV feel. The storm and the popularity have all started to make television. Youku hasn't moved yet. It's really hard to believe. Some people say that Youku’s content is difficult to get on television due to policy supervision. However, it’s not easy for people to think about it. It’s just like Tencent’s video packaging. Then, Ali asks which licensee to negotiate with, and it’s all right on television. Now. In fact, there have been many news that hints that Youku is going to do TV. There are rumors that Youku Tudou has cooperated with a number of licensees and a number of hardware manufacturers. It is even possible that hardware has already come out and is now in the closed beta phase. As a leading company in China's online video industry, it has one of the best video sites in China. Involving the OTT industry and the smart TV industry, Ali can win more living room traffic and also gain more extensive data access for Ali. This is a double-dumping thing. Ali has every reason to spend a lot on smart homes. If you really come out of Youku TV, it is estimated that the video industry really wants to cause some turmoil, and that will not work with other Internet TV manufacturers propped up by Ali? Will English teachers or comic actor do television? We know that English teacher Luo Yonghao has been making mobile phones for almost two years. Xiangzi actor Wang Zijian has also said that he wants to make mobile phones. He also includes Han Geng mobile phones, Cui Jian mobile phones, and Wang Feng mobile phone headsets. It seems like someone has a little bit of money and a little fan wants to do something hardware. However, Luo Yonghao, who is now working exclusively as a mobile phone, is truly successful. Other killers were brought by dogs. The TV scene does not seem to be so surging, it is the background of some people or teams who dare to stretch out their grip on the TV. At most, just ask the stars to speak for television, such as Li Jian. The "Music Male" became the "Chief Art Director" of the Little Whale TV, and there was a full musical adjustment of the TV. I don't know if this participation is really playful, but as long as you believe it, then they make money. At least the beginning of the music poet's heart influenced a generation of people, so when this feeling is presented with technology products, it can certainly cause a part of the chemical reaction. The other one who is linked to the TV is Mr. Deng Chao who is more familiar with everyone. Although Changhong has given Deng Chao the title of “The Next Newly Developed Smart TV Product Managerâ€, it may not be able to open several meetings just as Xing Ye served as a member of the Guangdong CPPCC. However, this is not important. What is important is that Deng Chao’s temperament is in line with the Changhong CHiQ brand. Although it is older, it is still young and vibrant. Moreover, the Uncle Deng’s fans covered “after 80′′, “post-90′′, and even many “00′′†groups, and Changhong’s fan marketing still grasped the market’s pain points. In addition to celebrities to do endorsements, the 2016 brainstorming will usher in a local tyrants personally fencing television? Just like Wang Feng plays with headphones, since the musicians play the headphones, shouldn't the film and television people also be able to play TV? It is very daring to speculate that it is estimated that only national old man Sister Cong has money to smash, but people are currently only thinking about playing e-sports, not television. Saying that if the fast broadcast is still there and then they still have a TV, will it be bad for a bunch of old drivers? It is estimated that sales can directly kill N Millet LeTV, and fast broadcast there is such a powerful video-on-demand technology. It didn't wait until it was made into a TV. It was hung up. It's really talented. However, there is another big one we can't ignore - Baidu. At present, only Baidu does not support others to do television, but Baidu audio and video have the strength to complete the dream of TV broadcasting. Baidu audio and video will do it? Enough. If the illegal resources of so many small video sites are brought to the TV, the radio and TV will not be in a hurry with you. However, both Tencent and Ali have begun to enclose the field, I do not believe that Baidu can stand by. But no matter how noisy everyone is, in the final analysis, the TV industry is basically a piece of the Red Sea. More than a decade ago, traditional manufacturers have already rushed into the enclosure. The impact of the Internet on the TV industry is still limited. TVs can't be customized like a mobile phone. One of the biggest speculations of TV is the display device, the most important attribute of TV. Whether you say big screen wisdom or home entertainment, only its display properties are irreplaceable. The display of this property is a technical activity, so the advent of TV is also more or less hit the ball. "fitting" is a good idea The Internet has already produced too many companies that use the free economic slogan to become industrial companies. Now it will also become a subsidy for free. It is no wonder that so many people are talking about the Internet bubble, but in fact there are really many bubbles, and they are still drowned. Some people. Those diligent and traditional industrial companies, once they heard the Internet economy, would have to click on it, thinking that the Bodhisattva was indoctrinating and immediately thought of reform and transformation. They often had more than enough energy and the body had a slow transition. Isn't there any solution? Yes, there are two companies that have staged a convergence for us. TCL and LeTV came together last year. Why does a traditional company and Internet company come together? Although TCL’s overall TV shipments ranked first, it has been constantly hit by the Internet TV industry in recent years and the transformation of the traditional TV industry is imminent. Although LeTV has an open ecological platform, it may be too weak for the upstream industry chain, and it is difficult to achieve large sales goals. The integration of the two parties is precisely a portrayal of their respective advantages and complementarities in commercial cooperation. The cooperation between the two parties mainly includes upstream supply chain collaboration, Internet services, channel marketing, overseas promotion, and in-depth user value mining. TCL will rely on LeTV's high-quality content, and at the same time expand the coverage of LeTV content under TCL's huge user base; LeTV will use TCL's channels at home and abroad to expand, while also allowing TCL's products to have a better user reputation. Both parties will rely on their respective strengths to go online and offline to deploy their products at the same time and to gain more power in the whole brand. Perhaps the two parties will jointly develop new products. Both companies have common goals. Why can't they be together? As a competitor, it is better to be a partner. It can be said that this is a far-sighted strategy for both sides. It can also be said that it is a homeopathic move in the Chinese Internet landscape. No one dares to desperate. One needs channels and technologies. One needs a lot of users and high-quality experiences. The two sides just form a complementary relationship. Why not? The road to integration will certainly continue to be staged in 2016. What legacy companies and Internet companies will have to "fit together" in the television industry? The author did some daring speculations, but it was only some personal speculation that the micro whale, which will be fully effective in the second half of 2015, may take some actions because it is by far the most calm and calm, not as aggressive as other Internet companies. . Under the unusually calm water, there is surely an ocean of turbulence. Even if it is not fancy, I think anyone will want to look at him. The micro-whale belongs to the Ali family, and there is also a large Chinese culture behind it. In essence it is the extension of Chinese culture on the content terminal. The Chinese culture has many cultural industry layouts behind it, including the establishment of “Oriental Dream Factory†with DreamWorks in the United States last year, the establishment of a China Film Investment Fund with IMAX, and the establishment of a “flagship shadow†with Warner Brothers, an American Hollywood studio. Industry, etc. These are generous. This will certainly attract the attention of traditional TV manufacturers. At the same time, micro-whales are still new to the industry chain, and it is difficult to spread the road with their own strength alone. The author thinks that another domestic traditional manufacturer, Hisense, is exactly complementary to the micro-whale. Hisense has made great achievements in the display technology and image quality chip research. In November last year, China released its first self-definition image engine chip, allowing television to have a Chinese heart. Hisense also continued to spread the road in overseas markets. In July last year, it successfully acquired Sharp's TV business in the Americas. The local high-end Sharp products also used Hisense's ULED technology. Hisense has a thriving hardware technology and urgently needs an ecological supply of content. The widespread layout of micro-whales in the cultural industry, Hisense in the product supply chain, sales channels, etc. just form a complementary advantage, "fitting" will inevitably produce great energy. Of course, this is just the author's guess. We can't know whether these two companies can hold hands. Only from the results of TCL and LeTV's holding hands, as well as the development track of Hisense and Microwhale, the cooperation between them could really be put on the agenda. Summary: The first quarter of 2016 is almost over. Apart from the two television shows, CES and AWE, they haven’t really seen a lively TV ring. Maybe the second quarter of the show will be staged. Whether it is the “enclosure movement†of the BAT's three giants, or the new cross-border players to seize the site, or the traditional and Internet companies to achieve a win-win situation, the TV circle has always hidden a murderous. It may be that one accident has died, and one may accidentally have a new king. In particular, among Internet companies, anyone who can't say it well can laugh at the end. After all, the market for television is not as large as mobile phones. In addition to the wave of purchases, there is also a wave of replacements. Subdividing the target population, playing out the characteristic cards, and creating personalized consumption will soon become the new goal of guiding TV product design and marketing. For Xiaomi Oca,Redmi Oca Sheet Paper,Screen Oca Glue Paper,Oca Paper Sheet Dongguan Jili Electronic Technology Co., Ltd. , https://www.jltouch.com
Ali + Tencent 
Penguin TV 
Tencent and many box manufacturers have cooperation 
QQ 
Youku TV 
Youku box 
From English teacher to hammer CEO 
Li Jian 
Deng Chao 
Did the old driver ever use it?
LeTV and TCL strategy conference 
Hungry music 
Is micro whale Hisense likely to be together? 
Chinese culture is backed by mountains
1 This may be the next step of Ali Tencent back to top
2 Will English teachers or comic actor do television? Back to top
3 "fit" is a good idea back to the top