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Hao Hao, in the eyes of many people, has played the role of “silent work†for the past seven or eight years, but her low-key has not concealed her light in the lighting industry as a representative of sheepskin art lamps. In 2007, Hao Hao waved a big deal and signed a popular movie star Fan Bingbing as the brand spokesperson, holding the largest and highest-profile national dealer conference in history. The conference even invited CCTV's famous mouth Wang Xiaoyu as the host. Hao Hao’s unexpected high-profile has become a focus of recent industry attention: Why did Hao Hao suddenly “explode�
"Today's 'high-profile' is an inevitable requirement for the development of Haohao, and it is the inevitable result of the 'silent cultivation' precipitation in the past years. Explicitly speaking, 2007 is the first year of Haohao's comprehensive brand campaign, creating a mass brand, Haohao Must be 'high-profile' 1 officially low-key general manager Xu Jianlong.
Leverage star
The topic started with the brand spokesperson Fan Bingbing. Hao Hao chose Fan Bingbing, in addition to raising awareness, what benefits and impacts did he bring to Hao Hao? Xu Jianlong said that as early as the beginning of this year, Hao Hao had contacted Fan Bingbing, and Hao Hao chose Fan Bingbing as the spokesperson of the brand image, not only because her youthful, beautiful and fashionable temperament accorded with the characteristics of Haohao's home art lighting, but also more fancy. It’s that she has achieved such impressive results in the film and television industry for a short period of time. This is inseparable from her efforts, and Hao Hao has been working hard to create more beauty and let people share more beauty. . Choosing a brand image spokesperson is the first step in the development of Haohao brand. Just like Hao Xilong, vice president of marketing, this is an era of development in entertainment. Haohao is borrowing the popularity and influence of Fan Bingbing, an entertainment star. Let people remember Hao Hao in entertainment. The choice of Fan Bingbing is the first move in the construction of the entire Haohao brand, but it will not be limited to relying on the aura of the star to maintain the brand image of Haohao. I believe that the brand development path of Haohao will become the new engine of the lighting industry with the star effect. Xu Jianlong also revealed that Fan Bingbing’s endorsement of the commercials has been filmed and will soon be disseminated throughout the country through the marketing network of Haohao.
For the phenomenon of signing brand spokespersons for lighting companies, Xu Jianlong said that this is the result of the brand awareness of the industry and enterprises, and the determination of the company to become bigger and stronger.
Dedicated to nine years
Xu Jianlong said that Hao Hao has devoted himself to creating beauty and creating beauty as a corporate philosophy and improving his brand with quality. Light, not just a lighting, more is to let light blend personality ideas, make products simple and stylish, and to promote individuality charm, the pursuit of perfect living space, Hao Hao has more than 1,000 varieties, more than 4,000 suits. "There are people we have, we don't have others." Hao Hao's pp, sheepskin art lamp series is bold and lively, with western Da Vinci's soft sketch lines, and also the level and elegance of Chinese landscape painting. The released lights are warm and romantic, not glaring, no glare, quiet and soft. The reason why Hao Hao's home art lighting has come to the present, Xu Jianlong said that in the strategic deployment, the macro layout is mainly from several aspects: First, product innovation and humanized design, giving fashion and healthy brand theme to the public and The higher level of aesthetic requirements; the second is to pay close attention to the quality of products, in the production process, set up a manufacturing center, strictly enforce quality standards, and supervise the production mechanism; third, establish a national marketing network, and strive to integrate with the international trend, go The international brand route; the fourth is the comprehensive operation of organizational structure and team building, enriching the functions of various departments and enhancing the extensive effects of brand culture; Fifth, the expansion of the sales team, opening up the entire market with a large-scale team, and forming the "Flying Tigers" "Deep into the various market assault operations." At the same time, increase terminal construction and strengthen the operation and operation of the entire team; sixth, strengthen the promotion strategy of the entire advertisement, systematically carry out integrated marketing, and let advertising service enterprises; seventh, continue to strengthen management of data and information, and enhance business capabilities. And the knowledge level, fully armed, and strive to build a team with high quality.
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