On April 11, after Guangzhou, Xiamen and Hangzhou, the Zhongshan Station, the fourth station of the 2014 China LED Lighting Supply Chain Good Product Tour Symposium hosted by Gaogong LED, was successfully concluded.

The rapid start-up of the global LED lighting market comes from the rapid application of disruptive technology and the optimal control of enterprise supply chain costs. The global competition in the Chinese market has brought several advances. The first is the globalization of supply chains, and the second is the rapid improvement of localized OEM/ODM capabilities.

For LED lighting companies, the era of simply price is not the foundation for the survival of excellent enterprises. The cost of channel development is getting higher and higher, and the homogenization of products is getting more and more serious. What should enterprises do? Where is the way out? Many companies are secretly improving the supply chain, segmenting the market and optimizing the product structure. What are the next three years? Is the supply chain.

This Zhongshan Station seminar once again invited Dr. Zhang Xiaofei, Chairman of Gaogong LED, Li Zhaohua, Deputy General Manager of Mingwei Electronics, Zhang Zhennan, R&D Manager of Jingtai Optoelectronics, Dong Pei, General Manager of Feitai Technology, and Lin Jiliang, General Manager of Mulinsen Lighting, etc. The theme of LED lighting industry, packaging new materials, new processes, selection of LED driver power, nano-graphene thermal materials and LED lighting application trends, market structure and other topics delivered a keynote speech.




(Dr. Zhang Xiaofei, Chairman of Gaogong LED)


"There are more and more companies entering the LED lighting industry in recent years, but most companies have not really seen the characteristics, situation and market structure of the LED lighting industry. They can't find a direction, which has caused many companies to produce and sell. Or the channel layout is very impetuous.” Dr. Zhang Xiaofei, Chairman of Gaogong LED, pointed out at the 2014 China LED Lighting Supply Chain Good Product Tour Symposium held in Zhongshan on April 11 that the current scale of most domestic lighting companies must It is very difficult to get the final say in the market, but if there is a corresponding strategy in the supply chain, the company will still have a lot to do in the market segment. "Do not rely on guts, but on strategy."

In addition to supply chain optimization, for the development trend of the LED lighting market in the next few years, Dr. Zhang Xiaofei said that with the overall improvement of the LED lighting market, home lighting, commercial lighting and outdoor landscapes are welcoming the "blue ocean", but with the tradition The lighting industry is different. The arrival of the LED lighting era will break the old channel model. Lighting companies must make transformational changes in marketing methods to adapt to the ever-changing lighting market.

In addition, Dr. Zhang Xiaofei also believes that the future of LED lighting in China is still in Zhongshan. The Zhongshan region relies on the perfect industrial chain accumulated by the traditional lighting industry. Under the wave of LED lighting era, it can quickly complete industrial upgrading.

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