Wen/Hou Wei Ye Hot Springs On September 11th, NetEase Technology was exclusively informed that Zhang Zhiwei, president of LeSpot's ecological sales and service platform (China), will serve as the new CEO of LeTV. NetEase Science and Technology has asked LeTV to verify the news with the new official and was informed that it is not yet confirmed and does not have this information. However, it has already been confirmed by NetEase Science and Technology insiders that it has indeed heard of this. Currently there are no announcements within LeTV. It has yet to be officially announced. This is after Lepar, who was responsible for LeTV sales in March 2016, was independent, Zhang Zhiwei returned to the LeTV innovation system. This personnel adjustment is meaningful. Le channel key figures Zhang Zhiwei is a key figure in LeTV’s sales channel construction. LeTV was released in 2013 and he has played a key role in the establishment of LeTV’s online and offline sales channels. In March 2013, he joined LeTV, a subsidiary of LeTV, as its vice president of sales. He is primarily responsible for the sales of LeTV TV Super TV and internet set-top boxes. Prior to that, he served as director of North District Promotion of Midea Group Air Conditioning Division, General Manager of Electronic Business Department of Hisense Kelon Electrical Appliances, and General Manager of Jingdong Mall Black Power Business Department. He had relatively long experience in marketing management and e-commerce sales. At the end of 2013, Leshi Mall was established. LeTV’s offline channel was also led by Zhang Zhiwei. In 2014, Letv TV announced that it was looking for “LePar Super Partner†nationwide and opened offline stores as a partner. Since then, LeSee’s offline channel lepar has established a separate company. In March 2016, LeTV held a low profile to celebrate the establishment of LePar Corporation, Le Pa Marketing Services (Beijing) Co., Ltd. At the time, Lele Zhang, vice president of LePar Sales, was transferred to the president of LeSports' O2O sales platform. He was responsible for the overall strategic planning and business management of O2O business, reporting to Leighton Eco Global CEO Jia Yueting. In November 2016, Zhang Zhiwei took over the hardware sales and services of all LeTV systems after being exposed by the media. On November 10, 2016, soon after LeTV founder Jia Yueting released the open letter, LeTV ushered in the first structural adjustment. LeSport Holdings announced the establishment of the “Lesso Ecological Sales and Service Platform (China)†under the Smart Terminal Business Group (China), which will fully host the sales of all the smart terminal products of LeTV Eco, including Super TV, Super Mobile Phone, VR, AR and MFL. With service. The former LeTV Eco O2O and Le Par (China) leader Zhang Zhiwei served as president of the LeSports Ecological Sales and Service Platform (China). Return to LeTV Since then, in May 2017, LeTV's sales system has been adjusted once. LeTV’s new president, Liang Jun, announced that Super TV’s omni-channel sales function will return to LeTV. After adjustment, Liang Jun directly supervised the sale of super TV. According to media reports at the time, this adjustment was made to solve the issue of the asymmetry between production and sales information on LeTV. At that time, the LeSco Eco Sales and Service Platform (China) fully hosted the sales and services of LeTV's ecosystem, including super TVs, super mobile phones, VR, AR, and MFL all smart terminal products. Since the sales platform is not within the business lines, this leads to information asymmetry in the upstream and downstream systems. Judging from this logic, in the new LeTV system, the main smart terminals are focused on LeTV, and other non-core terminals are basically chopped off. The original platform has not been effective. After Zhang Zhiwei returned to Levision as the new CEO from LeSports Ecological Sales and Service Platform (China), he was familiar with both the channel's overall business and the music TV business line. LeTV’s sales are now the lifeblood of the new LeTV.
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