ADAS is one of the hottest topics in the automotive and electronics industry in recent years. Although the function is still not enough for users, Lin Jianhe, senior director of the Application Technology Division of the United Nations General Assembly, pointed out that the new technology is about to go on the road. The ADAS business opportunity will have an opportunity to break out in 2019. In the past few years, unmanned vehicles have set off waves in the technology and automobile industries. Audi, BMW, Ford, GM in the automotive field, Google in the technology industry, Apple and even Facebook have started to move, but in the unmanned vehicles. Before it was officially on the road, ADAS has already started, and the business opportunity has been estimated. According to the research firm Visiongain, the annual growth rate of ADAS will exceed 14% between 2016 and 2026, although it has formed a huge Business opportunities, is the market fully launched in this regard? I am afraid that it is not entirely true. Lin Jianhe, senior director of the Application Technology Division of the United Nations General Assembly Group, believes that although the market is full of voices, business opportunities must fully emerge. The prerequisites are to make users feel "at the right time". When did it fall? He estimates that there will be opportunities in 2019. "ADAS is very hot right now, but if you look closely, you can find that the current voice is the IT industry and the newcomers in the automotive industry." Lin Jianhe admitted that the first-line manufacturers in the automotive industry are Mercedes Benz. Although BMW has already had actions, most of them are still in the research and development stage. The main reason is that the certification of the automobile manufacturers is rigorous and the pace has always been slow. However, compared with the first-tier manufacturers, the IT industry and the new automakers are active. I hope that I can get into the market card position earlier, and this slow and slow is the main reason for the gap between the ADAS momentum and the actual market growth. Lin Jianhe pointed out that the "fast" of new car manufacturers and IT and the "slow" of large and traditional car manufacturers are the normal state of the market. These emerging markets are all advanced teams, and large car manufacturers have enough market trust. It is necessary to let the technology pass the layer certification to import, to avoid the destruction of goodwill due to system instability, and to observe the global development trend. Due to the large number of new car manufacturers and the government's policy support, the development speed of ADAS is now the most. In fast countries, other big car countries like Germany, Japan, and the United States are slower. As for Taiwan, Lin Jianhe said that the layout of Taiwan’s LUXGEN ADAS is also quite fast, but he also pointed out that the mainland automobile market is huge. And the action is positive, so the ADAS market of Taiwanese electronics industry will still be dominated by the mainland. From a technical point of view, most new car manufacturers now have different levels of ADAS, and the Surround View system has almost become the standard equipment for new cars, but Lin Jianhe believes that the car is now launched. The ADAS function still can't make users feel. He uses the mobile phone camera lens as an example. "It's like the original 300,000 pixel camera. It's just a chat on the mobile phone. It's going to be more than one million or even ten pixels. In the future, consumers will truly realize the existence of photographic lenses in mobile phones.†To make users feel that he pointed out that LDW (lane departure warning system) and FCW (front-looking collision warning system) were implemented after the vehicle was implemented. The opportunity is that through LDW and FCW, ADAS will be able to extend more assisted driving functions, but these two technologies require not only sophisticated hardware, but also powerful algorithm support, while the Great United Nations World Peace Group is in 5 years. I have already formed a team before, including the above-mentioned ADAS research and development, and will start to develop algorithms this year. It is expected to be completed next year, just in time to catch up with the aforementioned 2019 ADAS growth period. For the ADAS type of car gauge products, Lin Jianhe said that it is not easy to enter. "To be a car rule product, the first step is hardware, the second step is software, and the third step is adjustment. In these three steps, The advantage of Taiwanese manufacturers is in hardware.†The technical quality of Taiwan’s IT industry is well-known throughout the world, and now it is also cutting into the ADAS market. IC designers including MediaTek and Sunplus have already received tickets from German TIer 1 suppliers. In addition to hardware, ADAS software must also get the car certification. For Taiwanese manufacturers, this is more difficult, but the most difficult thing is to adjust the car. "As mentioned earlier, Taiwan's auto industry is weak. Only LUXGEN is invested in the ADAS vehicle. Therefore, Taiwanese manufacturers can only develop to the mainland, but Lin Jianhe believes that the Taiwanese electronics industry and the mainland's automobile industry can complement each other in this respect. "The Taiwanese electronics industry is flexible and can respond to this. The adjustment of customer needs, the mainland car factory is brave to try, both sides just become the best partner." Together, the two sides can grab this huge market. From the overall development point of view, ADAS is undoubtedly a golden chicken. According to DIGITIMES Research, the size of the automotive semiconductor market has grown from $32.2 billion in 2016 to $35.7 billion in 2017. The annual growth rate will reach 11%. In 2018, it is expected to exceed 40 billion US dollars. The future market will only be more amazing. However, to invest in this market, Lin Jianhe suggested that Taiwanese manufacturers should be psychologically prepared and the main products of Taiwanese factories in the past. Most of them are in the consumer field, with fast recycling and short product life cycle. In comparison, the investment time of automotive products is long. The three steps mentioned above are only three years of research and development of software and hardware. It will take another two years to adjust, and a total of five years of research and development will inevitably make the intentional investors feel guilty. They worry that if they make a mistake, they will bring a fatal blow to the company. In order to solve this problem, the Great United Nations World Peace Group also has Corresponding practice. "Now our approach is to assist the original card position and establish a professional impression and brand in the industry." With the brand, the United Nations General Assembly will provide relevant advice from the accumulated experience of the past, Lin Jianhe It is said that ADAS has many functions, each of which is a new market. The company has rich experience in the industry and its application has a wide range of applications. "It is certainly impossible to provide opinions 100%, but at least 6 Up to 70%. In addition to professional advice, the company's products NXP, TI, OmniVision also integrated the main control board to the lens module Turnkey SoluTIon, first of the ADAS system four difficult parts including DSP The GPU, ARM Core, and ISP basic functions are ready, and the education vendors can use and match the algorithms of the algorithm company. After that, the system vendors can extend different ADAS functions from these 4 blocks and quickly develop products. Lin Jianhe said. "These places where we have to work hard, frankly speaking, only the United Nations World Peace Group is doing it on the market, but for Taiwanese factories, this is a necessary homework. In the future, we will still It will continue to strengthen this part of the development and play a backing role in the development of Taiwanese technology and market development."
The lithium-ion battery market will grow over 2x between 2017 and 2027 – where will this spurt in growth come from? Unsurprisingly, consumer electronics will be at the forefront; however, it will witness massive uptake by the automobile industry that will catalyze revenue streams. As EV penetration grows rapidly, and the automotive industry looks to reduce its dependence on fossils, lithium-ion battery manufacturers will unlock access to opportunities that were unthinkable of a decade ago.
Growth will also be complemented by the growing focus on renewables. As government and private initiatives on harnessing solar and wind energy gain traction, the lithium-ion industry will play a central role. However, amidst the euphoria in the industry, the traditional challenges associated with supply/demand are also likely to crop up. Also, while a majority of the lithium-ion batteries manufactured currently satisfy the 'cycle stability' parameter, creating next-gen batteries that do not falter in terms of 'overall age' remains a challenge. Overall, these are exciting times to be in the lithium-ion battery landscape, as the highly-touted EV revolution grows stronger by the day.
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