According to relevant survey data, global TV shipments in the first quarter of 2018 increased by 7.9% compared with the same period last year, reaching 50.6 million units. Among them, shipments of liquid crystal display (LCD) TVs rose 7.5% to 50.1 million units, while shipments of organic light-emitting diode (OLED) TVs rose 115.8% year-on-year to approximately 470,000 units. According to the latest report from IHS Markit, shipments of LCD TVs fell by 3.6% in 2017. As the average retail price of TV fell less than expected, it has a negative impact on consumer demand in many regions. However, the drop in LCD panel prices at the end of 2017 and early 2018 has promoted better pricing in the end market in the first quarter of 2018; meanwhile, before the arrival of the 2018 World Cup, due to the promotion of promotional activities in some major emerging market regions , Many TV brand shipments have also increased to varying degrees. Paul Gagnon, executive director of IHS Markit, said: "Emerging markets like Latin America have a very strong seasonal response to World Cup events. Especially in Eastern Europe, as this World Cup will be held in Russia this summer, demand in the region is expected Will soar. " In the first quarter of 2018, shipments of television in Latin America increased by 40% compared with a year ago. Among them, shipments of 50-inch and larger TVs increased more significantly. According to relevant survey results, Latin America has the highest average selling price in emerging markets. In the survey results, despite having an average screen size of 47.3 inches, China's average sales price is at least 446 US dollars. Gagnon pointed out: "Lower LCD panel prices make the pricing competition of Chinese local brands more intense." Other household electric appliance gree , https://www.greegroups.com
