On January 18th, the new Volkswagen Tiguan L was listed in Shenzhen. The new car offers 330TSI (1.8T) and 380TSI (2.0T) power options. A total of 7 models are available, priced from 223,800 yuan to 359,800 yuan. Since its launch in 2010, Tiguan has already sold more than 1.3 million units, which is undoubtedly the best-selling joint venture brand SUV in China. The listing of the new Tiguan L is no longer a simple model, it is to do things.

Highlander was smashed again! Tiguan L has these three points enough to become a thing!

Highlander was smashed again! Tiguan L has these three points enough to become a thing!

Let me talk about the size first. The new Tiguan L has a body length of 4712mm, a body width of 1839mm, and a wheelbase of 2791mm, which is 110mm longer than the imported wheelbase. The storage space of the trunk reached 495L, and when the second row fell over, it could free up 1780L. After the extension, Tiguan L is no longer a compact SUV, but a large SUV camp. The test drive before the listing, SAIC Volkswagen has mentioned that Tiguan L is defined as a high-end medium-sized SUV, not only the sharp finger, Toyota Highlander, but also the BMW X3 and Mercedes-Benz GLC. With excellent quality and rich configuration, Tiguan L once set the price to 359,800 yuan, and clearly stated that it is not the pre-sale price or the sales price.

Highlander was smashed again! Tiguan L has these three points enough to become a thing!

Although in terms of size, Tiguan abandoned the "old teammates" such as C-RV, RAV4, New Tucson, Xinqijun, etc., but in terms of price, the lowest price of 223,800 yuan has completely suppressed this market range. On the day of the press conference, SAIC Volkswagen also announced that its other large-scale SUV Teramont Chinese name is “Touan” and will be officially launched in March this year. This means that SAIC Volkswagen, which has only one SUV for many years, has a new SUV camp: the original Tiguan retains the Titus Silk Road version and continues to compete for the layout of the compact SUV until a new compact SUV replaces it. Tiguan L entered the medium and large SUV market, and even called the BMW X3 and Mercedes-Benz GLC; the upcoming Teramont Tour is responsible for attacking the large SUV market.

This is obviously to do things! We must know that Volkswagen has a large number of faithful parties in China. In the past, it relied on a view of an SUV to interpret the myth of "God Car" for many years. The new SUV camp is convincing both in terms of products and brands, and it is only fear that the masses will not be able to block the vote.

Highlander was smashed again! Tiguan L has these three points enough to become a thing!

Finally, let's talk about positioning. After the vehicle display on the scene of the conference, Tiguan L slowly entered the venue, and a family of three (models) slowly walked off the bus. Their dress reveals such information: young, stylish, urban. This is also the positioning of SAIC Volkswagen's target customers: urban families; no excessive burden; at least one child; family male and female owners from 80 years later.

In order to capture the mainstream young group, SAIC Volkswagen also dismissed the mind, its main color for the first time as the bright "Samba Orange" - and in the past, white and brown color can get the main color positioning. Under the new design speech system, the new car is also more dynamic and technological, and the technology configuration is more abundant. Cover News-Huaxi Dushi Bao reporter Shu Zhanghui

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