Since the LCD TV began to enter the Chinese market in 2003, the rapid growth of LCD TV sales for many years has come to an abrupt end in the first half of 2011. According to the statistics of the Consumer Electronics Research Office of the China Electronics Chamber of Commerce, LCD TV sales growth has gradually slowed down. However, with the promotion of mainstream brands such as Samsung, Haier and LG, the arrival of 3D TV and smart TV has become a life-saving straw for all color TV companies. . In 2011, 3D TV and smart TV were rapidly promoted, and 3D smart TV with LCD TV as the carrier sought a new breakthrough for the development of flat-panel TV. At the same time, the rapid promotion of 3D TVs and smart TVs has made 2011 a new year of color TV technology innovation. Major manufacturers have introduced new products, hoping to get rid of the current market downturn. First, secondary market LCD TV sales growth slowed According to relevant statistics, the retail sales of domestic color TVs in the first quarter of this year was 10.46 million units, down 5.2% year-on-year; the retail sales was 39.4 billion yuan, down 8.2% year-on-year. This is the first quarter price of the color TV industry after two years. The situation of falling. In addition, in the first half of 2011, the domestic retail market sold a total of 19.37 million color TV sets, completing 46.3% of the full-year forecast, with sales of 73.60 billion yuan, down 0.6% and 2.3% respectively, significantly lower than market expectations of 10%. Expectations of increase. At present, the slowdown in the growth of LCD TV sales in China and the world has become an indisputable fact. Whether the LCD TV market will turn from this will become the focus of attention in the industry. From the sales volume of color TVs in the first half of this year, the sales of domestic color TV enterprises are better than expected, Changhong, Skyworth, TCL, Konka and other basic tasks have been completed; and foreign companies such as Samsung, Sharp, Sony, LG, etc. have not completed the expected sales. Target, sales volume and sales have all declined. Forced by helplessness, foreign brands have adjusted all their missions and reduced marketing expenses and personnel. However, in the long run, this approach is tantamount to self-blocking, sales targets are not completed, resulting in reduced marketing expenses and personnel, and marketing expenses and personnel. Decreasing will inevitably reduce the influence of brands and products, which will eventually lead to a decline in sales, which in turn will create a vicious circle and weaken the viability of enterprises. Lu Jianbo, deputy secretary-general of the China Electronics Chamber of Commerce and famous home appliance expert, said that the decline in LCD TV sales growth was mainly caused by the decrease in demand in the primary and secondary markets this year. Since 2011, with the full popularity of LCD TVs The primary and secondary markets have initially completed the upgrading of traditional CRT TVs, and the demand for LCD TVs has gradually saturated. In addition, due to the unreasonable sales channels of foreign brands, excessive dependence on the primary and secondary markets and Gome and Suning has triggered The sales volume is reduced and the sales expenses are large. The focus of future foreign brands is on channel and product changes, accelerating channel changes and product updates, and keeping up with market demand. Otherwise, foreign brands will not win better sales in the second half or even longer. Smart attack smart 3D TV into a new breakthrough The development of smart TV will be in its infancy in 2010. By 2011, major color TV companies have entered the killing of smart TVs. The concept of intelligence has been deeply rooted in the hearts of the people. Smart TV has begun to fully market, and Haier and Konka have been brought together on the market. Changhong, TCL, Hisense, Skyworth, and many other mainstream color TV manufacturers actively joined. At present, the domestic smart TV industry has a certain industrial chain foundation, including providers of chip supply and content platforms, including content providers in intermediate links, and design and users of terminals, which have formed a complete industrial chain. As of June, there were 124 smart TV models sold in the market, of which sales volume was 89,000 units in June, with a penetration rate of 7.5%. With the deepening of the concept of smart TV, all links of the industrial chain tend to mature, and its market structure has undergone major changes, from oligopoly to the current situation of contending, no matter the whole machine manufacturer and content provider are here. Fighting hard in the field. In the tide of intelligence, local brands frequently exerted strength, occupying half of the smart market. Compared with the enthusiasm of domestic brands, foreign brands are relatively cool. Only Samsung, LG and other color TV companies have released smart TVs. Connector Socket Series,Automotive Connector Sockets,Car Antenna Connectors,Custom High Speed Connectors Shenzhen huaxunde Technology CO.,Ltd. , https://www.huaxundekj.com