Compared with the field of lighting, the field of LED display has matured. When the lighting companies are still thinking about how to play, the display companies have already played, and played a lot of new tricks, which can be summarized as: five new screens, five new applications, five new models. Five new screens 1. Small pitch screen Where is Hyun? The small-pitch LED display refers to the indoor LED display with LED dot spacing below P2.5, mainly including P2.5, P2.0, P1.9, P1.8, P1.6, P1.5 and other LED displays. product. The ultimate competitiveness of indoor high-density small-pitch LED displays is that the display is completely seamless and the natural color of the display color. At the same time, in the aspect of post-maintenance, there is already a mature point-by-point correction technology. With one or two years of display, the instrument can be used for one-time correction of the whole screen. The operation process is simple and the effect is good. Where is it difficult? Subject to the constraints of packaged devices and technology. Smaller pitches are getting smaller and smaller, and they face some challenges in the process of making them, such as production processes at ultra-high temperatures. The small pitch itself is small, and the distance between the material and the material is extremely short. As long as there is a small error, many intermittent defects occur, such as easy short circuit between the wafer and the wafer. 2. Wireless screen Where is Hyun? LED wireless display is the use of GSM, GPRS, CDMA, 3G and other wireless communication networks to achieve remote, real-time and large-scale networking information release of LED display. (1) Large-scale networking: LED wireless display sends information through GSM, GPRS, CDMA, 3G and other wireless networks. TCP/IP network transmission protocol is adopted, and the number of terminal networking is not limited, so it can be networked on a large scale. (2) Post information in real time: The LED wireless display can receive the information sent by the information center at any time. (3) Unlimited distance: LED wireless display can be used nationwide, as long as there is a wireless network signal coverage, regardless of distance and location. (4) Convenient installation and maintenance: Since there is no need to lay fiber optic cable or communication cable, the installation position of LED wireless display is easy to select; modular design, easy to maintain and overhaul, and automatically save all information automatically dial-up Internet, automatic redial of dropped calls , to ensure reliable connection; anti-interference design, suitable for electromagnetic harsh environment applications; high and low temperature design, suitable for low temperature and high temperature working environment. (5) Multiple information distribution methods: According to different communication networks, different information transmission methods can be used to update the information on the LED wireless display, and the information can be sent in groups, groups, and single points. (6) Multiple information encryption methods: If the information can be sent according to the user's needs, the identification code and the check code are added, or only the special number is received. Keep information safe. Where is it difficult? (1) The phenomenon that is common in wireless LED display enterprises is that there are many production equipments and there are few fixtures. The use of supporting fixtures can improve the reliability of products and reduce the failure rate of products. It is a device that cannot be ignored in the production process. (2) There is no top-down technical index decomposition process, the design process is insufficient, and the reliability indicator verification process is lacking. (3) Turning a blind eye to the large number of existing electronic manufacturing standards, even thinking that there is no standard specification in the wireless LED display industry. (4) Focus only on reducing manufacturing costs, regardless of the total cost of product life cycle. 3. Smart screen Where is Hyun? The LED intelligent display is actually a combination of the display and the Internet to realize cluster-type remote release, remote control and remote monitoring. The size of these clustered LED displays is dozens, hundreds, or even thousands. Piece. When there is a problem with the display, it will automatically alarm in time, then analyze its own status, and some problems can be automatically repaired, etc., to a certain extent reduce the workload of the engineer. With the development of technology, the intelligent display will be further upgraded. The smart display is not only to display high-definition, smooth, dynamic pictures and videos, but also to provide more functions and services for consumers to use and enjoy, to enhance interaction and personal experience with consumers. Where is it difficult? It is necessary to continuously improve the intelligent functions, solve various defects in the intelligent process, and provide more intelligent services according to the needs of consumers. Cloud intelligence is the trend of development. Also guard against security issues and avoid disclosure of private information or secret information. 4. Transparent screen Where is Hyun? The transparent display can make the screen transparent like glass, maintain the transparency while ensuring the richness of the dynamic picture and the display details. Therefore, the transparent display interactive display device allows the user to view the behind-the-scenes through the screen and can Let users interact with the dynamic information of the transparent display. Ideal for malls displaying jewellery and a variety of high-end goods as well as the museum industry to display some artifacts. Where is it difficult? Not suitable for personal use environment, it is difficult to solve problems such as privacy. The technology is not very mature, especially for some special size panels. The cost is relatively high and it is not suitable as a popular product. The supporting environment is not mature. For example, in the mobile field, batteries and other components have no way to achieve ultra-small size to meet the design of the wind. 5. Shaped screen Where is Hyun? The appearance of the special-shaped LED display breaks the rectangular shape of the large-screen splicing system, which can only be spliced ​​into a cold ice. It can be arbitrarily spliced ​​into various irregular shapes to display some creative content, which can not only attract the audience at the first time. The eyeball thus achieves a better publicity effect, and at the same time, it also better expands the application range of LED display splicing. The general classification is: three-dimensional surface (such as spherical screen, polyhedral screen and sky screen, etc.), arc shape, irregular shape, strip shape. The special shaped screens such as: LED spherical screen (LED spherical screen, triangular spherical screen, six-sided panoramic spherical screen), LED signs (assembled by special LED modules of different specifications, not limited by the size of the screen, can Flexible assembly into the text, graphics and LOGO of the customer's needs, LED human face screen (using a flexible, flexible series of LED display screens with different pitches, vividly depicting the facial features of the face), LED inner arc Screen (the display will enclose the audience 360°, the audience can stand at the center of the venue to watch, can form a 360° panoramic picture), LED DJ, LED cans. Where is it difficult? Because the LED shaped screens have different appearances and different structures, the technical requirements of the manufacturers are also more stringent. If the manufacturer's technology is not enough, the LED screens that are spliced ​​will have many problems such as uneven layout and uneven layout, which will affect the viewing effect and undermine the aesthetics of the overall design. More importantly, the design of the circuit and structure of the LED shaped screen is complicated, and the manufacturer's R&D capability is highly demanded. Five new applications 1. Indoor application Where is Hyun? The small pitch technology is applied indoors, not only as a display screen, but also to display some information, video, etc., and can also be combined with the Internet and the Internet of Things, so that the interaction between people and screens will be more, and the interaction is more unrestricted. Where is it difficult? To cut into the indoor application market, small-pitch LEDs must meet the technical requirements of six aspects: how to achieve "low-light high-gray", how to match the standard resolution of the signal source, how to support multi-signal, complex signal system access and display control How to solve the problem of display effect unique to small pitch, how to achieve seam elimination and high speed correction, how to reduce the dead light rate and ensure the stability of the screen. In addition, it should be noted that the outdoor display is selling products, and how much money is sold for 1 square meter, but the indoor display sells the overall solution. 2. Digital Marketing Where is Hyun? As a typical tool for digital marketing, digital signage has prominent data attributes and networked attributes. According to data from the Digital Advertising Association (DPAA), as early as 2013, the use of digital physical media in advertising increased to $1.1 billion. The thirst for digital media in the industry has become an important driver of the growth of the digital signage market. Digital marketing includes two aspects: content creativity and shape creativity. Where is it difficult? There are difficulties in how to improve the efficiency of advertising: a considerable amount of market investment is required to enable users to find the information or content they need; they cannot be customized, and the content received and viewed is the same for all audiences. There is a splicing problem of the screen, and the viewing effect and the overall appearance of the screen should be ensured. 3. Mobile Media Where is Hyun? As a mobile advertising display platform, the use of LED mobile media car to play advertising is considered creative and unique, it cleverly combines the big screen with the car, three-dimensional video animation form, rich and diverse content, real-time display of graphic information, can be carried out Mobile advertising, with a wide range of publicity, can effectively achieve maximum advertising effectiveness. Where is it difficult? Since the application of the LED mobile media car is outdoors, it has to face the harsh outdoor environment, which also poses certain challenges to the waterproof, anti-corrosion and anti-exposure performance of the display. At the same time, in order to ensure that the display can play normally, it is necessary to ensure the stability of the voltage, otherwise the screen will not play properly. Secondly, as the carrier of the display screen, the car will inevitably generate vibration and shaking during the movement process, which also puts strict requirements on the seismic resistance of the display screen. In addition, LED mobile media car light pollution complaints have increased in recent years. The main cause of light pollution is the brightness problem. During the day, the display will be bright again, and people will not feel glare. But at night, the display will be too bright, which will affect people's lives and even affect the driver's normal driving. 4. Car Where is Hyun? As a brand-new information medium, LED car screen can store a large amount of text information, and control the display mode of text and font through built-in microprocessor to realize the timing display function. Whether it is a bus LED car screen or a taxi LED car screen, they all have the common characteristics of a wide audience and huge market potential. Where is it difficult? Due to the special application environment, LED car screen products are required to have moisture, rain, lightning, sun, dust, cold, anti-corrosion, anti-static, anti-interference, anti-vibration, anti-UV, anti-oxidation, and have overcurrent, short circuit, Protection functions such as overvoltage and undervoltage. 5. Projection Where is Hyun? LED projectors are a very attractive blue ocean for LED display companies. Compared with traditional projectors, LED projectors have many advantages: long life, energy saving and environmental protection. Due to the long life, low heat generation and high reliability of the LED projector, the maintenance and after-sale cost of the whole machine is much lower than that of the traditional projector. Compact, portable, and feature-rich, it has strong interoperability with commonly used digital devices. Work and life are correct. When we go to work, we are our work assistants. We can do business briefings and small meetings anytime and anywhere. When we get off work, we can take it home with our pockets, whether it’s watching a set-top box to watch TV, or picking up a DVD to watch a big movie, or pick up Playing games on PSP, Wii, X-BOX, these are all fine. Where is it difficult? Pocket projectors are currently large in size and are not really portable projectors. Excessive energy consumption (20-30W or higher), it is difficult to use battery power and portable, portable should be less than 5-10W. High cost and no clear market positioning. Five new models Leasing Where is Hyun? Many companies have limited activities and the frequency of using the display is limited. It is not cost-effective to promote the display for several exhibitions or commercial events. At this time, the market for LED display rental has been born, and the rental has lower cost and meets the market. The advantages of demand. Secondly, compared with the traditional box, the LED rental display screen is generally light and thin, convenient for transportation and carrying, and the transportation cost is low. Once again, leasing the LED display can not only achieve the shocking light effect on the spot, but also the advantage of quick loading and unloading is consistent with the frequent replacement of cultural entertainment performance venues. It can be widely used in stage rental, concerts, conferences, exhibitions, stadiums. , theaters, lecture halls, conference rooms and other scenes. Where is it difficult? LED rental screens inevitably need to be repeatedly installed, disassembled and transported due to their own positioning. Therefore, the requirements for products are high, and they are all worthy of attention in shape design, structural design and material selection. The intuitive understanding is that "the appearance is beautiful. Generous, light and portable installation, stable and reliable quality." 2. Sharing Where is Hyun? The sharing mode means that LED display companies provide screens to hotels, shopping malls and other places free of charge, and share the costs with the other through the use of fees and advertising fees. For hotels and shopping malls, the installation of a stylish LED display not only improves the grade of the venue, but also saves huge costs, and can also get advertising share, killing three birds. For screen companies, although the screen is free, but the ownership of the screen is still their own, no loss; and, in the crowded places to show their own display screen, tap potential customers, and energy sources continue to obtain Advertising is divided into revenue. Where is it difficult? The premise of sharing cooperation is that the advertising revenue is transparent, and the screen enterprise has timely informed right and relevant measures for advertising revenue. In addition, the screen company can not completely ignore the advertising investment, let the other party do it. Only by finding ways to get more and larger advertising contracts, screen companies can recover the screen cost and gain more profit sharing. 3. Export Where is Hyun? According to the latest statistics of the customs in 2015, in the first five months alone, the amount of China's export LED display reached 260 million US dollars, and the export volume reached 440,000 units. The vast market has inspired the industry to spare no effort. China's LED display application industry has developed in a basic and international manner, and has been completely internationalized. It has the strength to directly compete with international traditional display giants. As related companies continue to increase their investment in small-pitch LEDs, homogenization is gradually reflected in the domestic market, while the international market atmosphere is much more relaxed. Where is it difficult? The expansion of overseas markets requires continuous investment of large sums of money. To make breakthroughs in the provision of comprehensive solutions, the requirements for comprehensive service capabilities and localization adaptability of enterprises are high. In foreign countries, we also face many challenges from politics, law, finance, and personnel. 4. Integration Where is Hyun? Integration refers to the LED display company's mergers and acquisitions in the LED industry's display or lighting companies to improve and expand their LED industry chain, and further enhance the overall competitiveness of the LED industry. Where is it difficult? M&A integration is not just a simple 1+1, but a complementarity. It is necessary to make overall plans, actively carry out resource integration in the industrial chain, optimize the business structure, further expand the source of profit, reduce operational risks, and enhance the market competitiveness of the LED main business. 5. Cross-border Where is Hyun? At present, the culture, art, media, sports, and tourism industries are developing rapidly. Many LED display companies have seized the opportunity of development and focused on the layout of these industries. LED display products have been involved in these fields, and the expansion of these industries will increase the amount of LED display screens as the carrier of transmission. With the prosperity of the global cultural and creative industries and the development of the stage performing arts market, the application range of LED screens will gradually expand, and new application methods will continue to be formed. Where is it difficult? It's easy to get out and it's difficult to integrate! 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