What's the Difference Between a Good Lighting Manufacturer and a Poor One?

Release date: 2018-03-14 Source: Lighting Industry Information Network Share:

Many lighting dealers have switched manufacturers over the years, and it’s rare to find those who have remained with one brand for a long time. Today, we’ve gathered some insights from dealers to help you understand what sets good manufacturers apart from the bad ones.

Here are ten key differences that can help you identify a reliable lighting manufacturer:

1. **Respect vs. Arrogance** Good manufacturers value their dealers as partners and treat them with respect. They understand that dealers are essential to their success. On the other hand, poor manufacturers often look down on dealers, seeing them as mere tools to make money.

2. **Quality vs. Neglect** Reputable manufacturers focus on product quality and maintain strict standards for retail environments. Poor manufacturers prioritize sales volume over quality, sometimes even selling substandard products directly.

3. **Empowerment vs. Control** Good manufacturers collaborate with dealers, guiding them and helping unlock their potential. In contrast, poor manufacturers act as bosses, issuing orders without offering support or guidance.

4. **Collaboration vs. Exploitation** Top manufacturers work alongside dealers to promote sales at the retail level. Poor manufacturers focus only on pushing inventory, pressuring dealers to buy more without considering long-term results.

5. **Stability vs. Chaos** Good manufacturers create clear, fair policies that protect dealers and build trust. Poor manufacturers set unclear and unfair rules, leading to confusion and frequent changes in dealer relationships.

6. **Brand Investment vs. Short-Term Gains** Reliable manufacturers invest in brand promotion, believing that strong branding benefits everyone. Poor manufacturers avoid advertising, seeing it as unnecessary and leaving the burden of marketing on the dealers.

7. **Support vs. Neglect** Good manufacturers actively assist dealers in sales, even visiting stores and helping with customer service. Poor manufacturers rarely show up, often staying in hotels during business trips and avoiding real engagement.

8. **Responsibility vs. Blame-Shifting** Top manufacturers take responsibility for product issues, addressing problems quickly and working to prevent future failures. Poor manufacturers avoid accountability, often blaming others and allowing recurring issues to persist.

9. **Consumer Focus vs. Profit-Driven** Good manufacturers care about how their products perform in the market and listen to consumer feedback. Poor manufacturers only care about profit, leaving dealers to handle all post-sale concerns.

10. **Training vs. Neglect** Excellent manufacturers invest in dealer training, helping improve sales techniques and product knowledge. Poor manufacturers see training as a waste, refusing to provide any form of education or development.

In short, good manufacturers build long-term relationships, focus on quality, and support their dealers. Bad manufacturers may seem profitable in the short term but eventually lose trust and face rejection from the market. Choosing the right partner is crucial for lasting success in the lighting industry.

Tags: wholesale lamps, lighting procurement, lamp network, join the lighting industry

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