“Poussett’s products are what the dealer wants. The price of the Pusset is what the dealer wants. The Pusset is the brand that allows the dealers to make money.†This is the recent reporter’s lighting in Zhongshan Pusset. The Henan local dialect that was heard during the interview of the ancient town of the factory triggered the reporter’s “satisfaction†on the Pusset lighting.
Accurate positioning is the best-selling gene
"As a production-oriented company, the success of the company lies in the positioning of the market and products. Psyche made an accurate positioning of its own enterprises, products and markets from the beginning." Pan Zhicheng, general manager of Psyche Lighting, said. “From the marketing point of view, the first step must also be the product. If the product positioning is found, it will get twice the result with half the effort. At present, there are many big brands doing marketing, often a series of marketing promotion methods, accompanied by the simultaneous distribution of products. At the beginning of the product, the sales are extremely hot. If you look at the long-term, the sales volume of the products will often decline with the decrease of market input. This phenomenon is called 'congenital deficiency' in marketing. In many cases, the products sell well. Whether or not, at the beginning of the product's birth, the sales volume of the product is determined. The most important point is the positioning of the product. We call it the “selling geneâ€, which is the natural sales ability of the product we are talking about. Since the founding, I have only done one thing, that is, to make every lamp and give the lamp a 'best-selling gene'."
Quality makes quality
Since the second half of last year, many factors such as rising prices of raw materials and vicious competition have made crystal lamp manufacturers face unprecedented difficulties, and many have been eliminated. However, to win in the fierce competition is based on strength, quality and service. Since its establishment six years ago, Psyche regards quality as the first life. From the procurement, production and shipment of raw materials, each process has a special person responsible and implements responsibility to the people. At the same time, it also strengthens the quality inspection personnel. Training enables employees to establish a sense of “quality is more important than Taishanâ€. Pusset has passed IS9001: 2000 international quality certification and CCC certification, and won the "China Lighting and Lighting Industry Top 100 Quality and Brand Enterprises". In Pusset, there is such a sentence "product, character, boutique." This is the promise of quality and service to the customer, and Paset has won the favor of customers with reliable quality and first-class service.
Commercial lighting is the destination
On the basis of maintaining the stable development of Psyche products, Psyche has seized the development opportunities, increased investment in commercial lighting research and development, expanded sales channels, and strived to build brands. Pan Zhicheng told reporters that at the beginning of this year, it has been intensively recruiting elites from all over the world to open up new markets and has entered the stage of market development. At present, the commercial lighting products of Psyche have been from a few varieties in the past to hundreds of varieties in the current series, involving engineering, home improvement and other fields. For the brand route, Psyche also has its own plan, that is, through the establishment of a logistics center to operate, will systematically assess the logistics center operators, set up a marketing center, and do their best to better serve logistics providers and distributors. Pan Zhicheng said: "Commercial lighting is an important transformation of Poussett's development strategy, and it is also the transformation from market to brand. It is also the development direction and destination of Poussett."
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