Zhongshan Ouman Technology Lighting Co., Ltd. has entered the LED lighting industry since 2005 and has developed rapidly. In June this year, it moved from a more remote place to the industrial area of ​​Guzhen Town. The transportation is very convenient, the plant area has also doubled, and the company is flourishing. Sight.
The development of Auman first benefited from the concept of quality first. Many LED companies have squandered prices in the market competition, and the results have relaxed the quality. Auman’s approach is just the opposite. To break the homogenization and achieve differentiation, it is necessary to strive for quality advantages. Auman's purchase of raw materials such as lamp beads is very strict, including the seven-day aging test of the lamp beads. Auman's procurement and inspection is a division of labor. If the quality of raw materials cannot pass the inspection, even if the price is cheaper, it cannot be included in the scope of procurement. Therefore, Auman will eventually choose a group of reliable suppliers for long-term cooperation, which will ensure the stability of raw material quality. In terms of production, Auman strives to strengthen on-site management and introduces a group of excellent production management personnel; Auman attaches importance to the vocational training of employees, regularly organizes relevant training activities, and helps employees improve their quality awareness and work skills. Quality inspection is a key part of Auman's production. Auman has set up multiple inspection levels, such as semi-finished products inspection, factory inspection, etc., to ensure that the unqualified products flow into the market. Orman finally put labels on the product packaging box, indicating that the products are “excluding copper-clad aluminum†and “ Does not contain recycled materials." Compared with other similar products, Auman's price is slightly higher because of its quality guarantee. Auman does not rely on shoddy products to compete for market share, because that is not sustainable.
Quality is the best pass for products on the market. Auman has such a real quality, and the supporting services are also in place, naturally won the respect of dealer customers, and quickly formed a good reputation. Over the years, Auman has not had its own store, but has a large number of loyal customers, has long-term cooperation with Auman, and is steadily increasing every year, and the loss is very small. Because of its good quality, Auman LED lighting products have been adopted in the Harbin Urban Lighting Project, the Potala Palace Back Garden Lighting Project and some urban entertainment venues.
In terms of marketing, Auman implemented a small regional agency system. Auman develops only one dealer in one area. Auman requires dealers to have brand awareness, engineering strength, and a certain market network to be able to carry out logistics operations. Auman also provides dealers with corresponding support and services, such as regional protection, inventory replenishment, after-sales service, advertising, etc., to help dealers expand sales.
At present, Auman has a good sales situation in the East China market. Auman's marketing pace is steady, and the market layout is rather lacking. For those markets that are not easy to enter, it is better to put it temporarily. For example, in Beijing, the competition is very fierce and the price level is low. Auman will not step on this drowning. Auman's principle is to do some of the market first, and once the opportunity is mature, it can replicate successful experiences to other markets. Recently, Auman will accelerate its pace in the western market.
Auman plans to expand foreign markets this year because of the good quality. Foreign businessmen who have come to Auman in the past will generally sign contracts. Auman hopes to expand the European and American markets, because European and American customers have higher quality requirements than price requirements, so the export profits are relatively high, and cooperation with them can also improve their own management and management. However, Auman also found difficulties in exporting, such as certification troubles, OEM risks and so on. This is a difficulty that export companies must overcome.
Auman will participate in the Guzhen International Lighting Fair and the Hong Kong International Lighting Fair in October, taking the opportunity to expand its reputation and sales in the domestic and foreign markets. Auman's long-term goal is to be strong and strong, and to win in the industry shuffle. Reading era
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