Recently, Daikin Air Conditioning officially released the latest generation of innovative products - Daikin E-MAX α series of angled air conditioners. The new product overturns the inherent concept and form of air conditioning in the past, and presents the fourth air-conditioning form after the wall-hanging machine, cabinet machine and cylindrical machine with the vacant angle. The development of the world has been more than 90 years old. Consumers have once again created a new air-conditioning culture.

The global enterprise that has been developing for nearly a hundred years and continues to make product subversion and cultural innovation can not help but lead people to think: What is the secret of forging a century-old brand and making the enterprise a long-term success?

"Dajin style" in the brand for nearly a hundred years

Looking at the world, in many hundred-year brands, it seems that the secrets of success of different companies are not the same.

Founded in the Kangxi period of the Qing Dynasty, Tongrentang always adheres to the ancient training that “there is no need to save labor if the production is complicated, and the taste is expensive, and it will not reduce the material resources.” It has created a strict spirit of excellence in the pharmaceutical process, and the brand has a long history.

Mercedes-Benz, the inventor of the car, is renowned for its outstanding technical level, excellent quality standards, innovative innovations, and a range of classic coupe styles that stand out for centuries.

And professional and focused on the air of Daikin air-conditioning, through "continuously tap the next consumer demand," to create new products and culture for consumers, continue to promote the evolution of air-conditioning culture, and walked out of their own century.

If the Daikin E-MAX α series of angled air conditioners is a new milestone in China's air-conditioning culture, then its engraved inscription should always have such a keyword: consumer demand.

Jobs said: "To make things simple, you need to really recognize the potential challenges and find beautiful solutions. It takes a lot of effort."

Through the visits and in-depth understanding of 500 users, Daikin Air Conditioning R&D personnel started from the whole body to feel the details of the whole body, and integrated feedback on the use of air conditioners in the living room. It took more than 1,000 days and nights, after tens of thousands of tests, and finally developed. Introduced a cantilevered air conditioner that is more suitable for the modern aesthetics of the Chinese family living room.

Because of its subversive form, the cantilever air conditioner can be suspended and placed in the corner of the living room, which not only saves space, but also makes the corner of the living room a new look; the simple and fashionable design and the matching of different colors increase the modern beauty of family life. The auxiliary cantilever design redefines the aesthetics of the living room.

In terms of temperature and airflow control, the cantilever air conditioner applies the Coanda effect airflow to the airflow design, which perfectly explains the humanized technology elements of Daikin Air Conditioning. The new embracing airflow is able to freely and flexibly modulate the multi-dimensional air way for a more comfortable experience.

As the architect Mies van der Rohe said, “less is more”, simple things tend to bring more enjoyment, and the details can be used for visual and practical purposes.

The cantilever air conditioner properly demonstrates this design philosophy, not only allowing consumers to discover their new demands for air-conditioning products, but also inadvertently singing the “Dajin style” in the Chinese air-conditioning market – through consumption Provide a culture that they have not yet realized, and continue to grow together while creating the market.

Advanced of leading companies: good, better, best

Some companies can produce qualified products to meet the current needs of consumers - good;

Some companies can focus on product development and technological innovation to meet new demands from consumers – better;

Some companies can unearth the next demand when they are not aware of it, bringing a new life experience to them - best.

While consumers relish that "excellent people always regard excellence as a habit", Daikin Air Conditioning has been using decades of effort to interpret a habit - to dig and meet the next demand.

When you open the history of Daikin, you will be surprised to find that the common air conditioners that consumers know are created by Daikin.

For example, the most common wall-mounted air conditioners.

It was in 1972 that Daikin launched the first wall-mounted air conditioner with the next outlet, which opened a new page in the world of wall hanging culture. In 2004, Daikin Air Conditioning took the lead in realizing the full conversion of household split air conditioners such as wall hanging machines and cabinets when the overall frequency of the household appliances market was only 3%. In 2015, Daikin took the lead in applying the Coanda effect airflow to the wall-mounted aircraft, and the new airflow technology gave users a new and comfortable air experience.

In recent years, the home central air conditioners that continue to be popular in the market have benefited from Daikin’s years of careful construction.

In 1982, Daikin produced the first VRV air conditioning system, creating a new era of multi-connected air conditioning systems. In 1995, this multi-technology was brought to China to create a multi-connected market in China. In 2004, Daikin took the lead in launching the concept of “home central air-conditioning” in China, and advocated the new trend of “home-made beauty”. In 2014, Daikin launched a four-dimensional integrated home central air conditioner with “temperature, humidity, airflow and cleanliness”, which redefines the new culture of home central air conditioning.

When creating products and leading culture became a habit, the foundation of the brand for nearly a hundred years is also growing quietly.

"Maybe you still think, Daikin is already doing it!"

Perhaps this is the "future view" in Dajin's eyes - not thinking, not staying, based on consumers, and taking every step of the next step for the next demand.

Standing beside the milestone of the Daikin E-MAX α series of cantilevered corners, looking back, it is one of the shining branches of the world's air-conditioning history; far ahead, there are more new spaces waiting to be explored. With a firm footstep, the future has come.

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