Recently, NVC Lighting played a joint show with the Chinese diving team. Of course, the purpose of sponsoring the FINA and inviting the Chinese Diving Dream Team is not only to cheer the diving team, but also to win more gold medals in the Brazilian Olympics. The meaning of the drunkard lies in business. This is not a taboo for NVC. It is a big “show†in the tourist resort of Zhulong Changlong, showing the three transformations that the company is undergoing: 1. Fully transforming to LED lighting, LED still has huge space in the future; 2, power home lighting, clear "business photo + home" dual-engine business driving strategy; 3. Actively transforming to the Internet and reaffirming the O2O strategy These three major transformations are equivalent to the “triple jump†of change. The first "jump": the transformation to LED Among them, the first "jump" - the transformation to LED has been proposed two years ago, and now it is the general trend, up and down. Moreover, NVC's holding company, Dehao Runda, can play a very good industrial chain strategic synergy in the accumulation of upstream technologies and resource capabilities such as LED lighting chips. Naturally, this transformation strategy must be unswervingly adhered to. NVC lighting CEO Wang Donglei's judgment is that the LED lighting market is still in a high-speed growth zone, the current growth rate of the Chinese market is still around 20%, and the growth rate of the global market is also double-digit. In the global market, the penetration rate is increasing from 20% to 25%. Therefore, LED lighting will continue to grow rapidly in the next five years. The second "jump": power home lighting The second "jump" - power home lighting - is a huge change in the operational level. For more than a decade, NVC has been focusing on deep-rooted commercial use, creating a unique advantage over its competitors. In other words, NVC's team's ability to focus more on commercial lighting, which is also complementary to its strong operator system. Now, Wang Donglei expects to make efforts to the home lighting market on the basis of maintaining the advantages of the past. It is not easy to spend two different watches because it means that NVC should use new people, new products, new ideas and new models. New markets need to go through a process to show performance. But obviously, both the growth of the enterprise and the awakening of consumer sovereignty consciousness require NVC to take this step decisively, that is, NVC must face direct marketing by consumers. The challenge of the brand and the test of marketing ability came one after another. The pressure suddenly increased and NVC must cross. The third "jump": the transition to the Internet The third "jump" - the transition to the Internet - is a radical change in the company's genetic level, that is, since 2015, based on the construction of O2O channels, NVC is fully transforming toward the strategic direction of Internet +. For O2O, many experts think that it looks beautiful, but it is difficult to tell the truth. If you accidentally fall into the "pit". But Wang Donglei seems to have a glimpse of its essence. In his view, "The essence of business is very simple, find your customers. Now, many of our customers are on the Internet, so we have to find them on the Internet." In the final analysis, O2O is an extension of commercial retail technology. The first is cheaper, the second is convenient, the third is optional, and the fourth is to provide the most comfortable shopping experience. The essence of business is to see the real needs of consumers and to start with them, using all the tools to meet the potential needs of customers or create demand. At present, the consumption patterns of almost the entire consumer group are undergoing major changes. The impact of the Internet is obvious. Will the thousands of specialty stores owned by NVC become a huge burden? It is undoubtedly a remodeling of the value chain in front of Wang Donglei. In the past, NVC was around the operator, now Turn around the emerging consumer. For NVC, the choice of O2O has both realistic considerations of the actual interests of operators and dealers, and more strategic thinking about the future. In the past, NVC was more like a traditional manufacturing company. The future NVC must be younger and more Internet-oriented. "It not only changes our lives, the communication between people, the combination of communities, etc., even the management methods and organizational structure will change." Wang Donglei said, "NVC lighting has a huge offline resource system, and then Combining the advantages of the Internet, we can create a future-oriented, modern retail enterprise that combines offline and online." In the past, NVC was more like a traditional manufacturing company. In the future, NVC must be younger and more Internet-oriented. In 2015, NVC Lighting achieved an annual revenue of 3.85 billion yuan and continued to maintain steady growth. In the blueprint of Wang Donglei, the size of NVC after the completion of the three major transformations should reach 4 to 5 billion. What year will it be achieved? Wang Donglei did not give an answer. But the three revolutionary hurdles that cross the front are clearly the only way to a more magnificent future. Liquid Rubber Waterproof Sealant
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