In July 2012, the sales of group buying market approached 2 billion yuan

The statistics of China's group buying market released in July 2012 by Group Buying Navigation Website Group 800 Company showed that the single number of online sales of group buying industry once again set a new record in July, reaching 235,000, an increase of 15.74% from the previous quarter. In July, the actual turnover was 1.94 billion yuan, a year-on-year increase of 16.5%. The transaction volume of group purchases rebounded after falling for three consecutive months and hit a record high. As of the end of July, the number of domestic group buying websites was 2953, a decrease of 23 from the previous month, and the overall decrease in the number of group buying websites has gradually slowed down.

It is worth noting that the number of purchases for July purchases was 37.346 million, a slight increase of 1.38% from June, but it has been lower than 40 million for two consecutive months. Mission 800 believes that the size of group purchase users can't break through the bottleneck. This is the main problem that group purchase websites need to face.

In the first seven months of this year, the average monthly data for group purchases showed a downward trend of “triple jump”. At present, the average single-phase purchases and purchases of domestic group purchases have fallen to historically low levels. Mission 800 believes that as domestic group purchases are in the transition stage of the group purchase website, the resources of the spell merchants are the main features of the current stage, and the forecasted downward trend of the average data will continue.

Statistics also showed that the group buying popularity in July showed a polarization, with about 49.8% of the users' purchases concentrated on 2.4% of the popular group purchases, while the number of individuals who bought less than 30 people accounted for 98% of the total. The consumption of single consumption is extremely unevenly distributed.