On the afternoon of November 25th, a subsidiary of the company invested in a game agency company's announcement, which enabled Xinhaiyi (002089.SZ) to pull up 5% of the dry land. "First Financial Daily" reporters found that this is not the first time that New Haiyi is involved in the game industry hotspots. Almost all of this year's hot theme is involved in hunting. Behind it is the company's main business is not good, and the net profit continues to decline.

The main business is not good, the net profit has fallen sharply.

Xinhaiyi, which belongs to the computer, communication and electronic equipment industries, has always been mainly engaged in communication network equipment and supporting software. However, the industry attributes that have performed well in recent years have not brought a decent increase to Xinhaiyi's share price. "According to the current market situation, Xinhaiyi's own industry is already one of the hot spots in the market, but its low performance is the reason why it is not favored by funds." In this regard, a listed company in Shanghai is interviewed by reporters. Said.

According to the data, in 2012, although Xinhaiyi achieved operating income growth of 4.07% to 871 million yuan, the net profit attributable to shareholders of listed companies fell 39.10% to 110 million yuan, net profit after deducting non-recurring gains and losses. It fell 41.33% to 79.285 million yuan.

According to this, Xinhaiyi explained that due to the slowdown of its own performance and the impact of various factors, the overall operator investment declined significantly in the fourth quarter of 2012, and the company faced certain difficulties in maintaining steady growth. In response to the unfavorable situation of slowing down the growth rate of the industry, the company has increased its technical R&D investment and market development efforts while achieving stable growth of its original advantageous products and achieved major breakthroughs. In 2012, the company developed various optical cable connections under the concerted efforts of various departments of the company. The box was qualified for the first package in the China Mobile bidding, which strongly supported the company's performance.

The so-called optical cable junction box business in the annual report last year did not save the new Haiyi well. In the third quarter of this year, Xinhaiyi achieved operating income of 593 million yuan in the first three quarters, down 6.10% year-on-year, and net profit attributable to shareholders of listed companies fell 45.88% to 48.143 million yuan. In the same period, the profit and loss of non-current assets disposal reached 1984.32 million yuan, and the government subsidy was 16.234 million yuan. After deducting non-recurring gains and losses, the net profit in the first three quarters fell to 76.07% year-on-year, leaving only 174.4337 million yuan.

For the full-year performance forecast, Xinhaiyi also expects that the net profit attributable to shareholders of listed companies in 2013 is likely to fall by up to 50% year-on-year. Xin Haiyi explained that the macroeconomic situation is unclear, competition is intensifying and the market competition environment is more complicated.

Hot trend of transformation

As mentioned above, the intensification of the traditional main business competition led to a decline in performance, so that Xinhaiyi began to think about transformation. Just from the current situation, the transformation of Xinhaiyi seems to have been devoted to the hot spots of the market.

On August 10, Xinhaiyi issued a notice entitled “Feasibility Study Report on the Use of Funds Raised by the Company”. According to the announcement, Xinhaiyi proposed to raise funds of no more than 480 million yuan, and invested in four projects. Among them, the investment amount of the construction project of the 4G production base of Xinhaiyi traditional business communication equipment is only 84.035 million yuan.

The most investment is the high-efficiency energy-saving semiconductor lighting integrated light source project, with a total investment of 173 million yuan. The project is implemented by the company's controlling subsidiary Suzhou Xinnajing Optoelectronics Co., Ltd. (hereinafter referred to as “Xinnajing”). Among them, 130 million yuan was used to purchase production equipment, 2.75 million yuan was used for supporting projects, 300 million yuan was used to purchase software systems, 2.18 million yuan was used for technology development fees, 3,095,600 yuan was used as basic reserve fees, and 15.42 million yuan was used as bottoming flows. funds.

Xinhaiyi explained that the development of the LED lighting industry is an important part of the energy conservation and environmental protection industry planning. Its development level and popularity are of great significance for China to achieve energy conservation and emission reduction targets and achieve sustainable development. At the beginning of August this year, it was the period of market speculation LED concept.

More representative is the pursuit of the game concept. Since the beginning of this year, the A-share market has been unparalleled in its pursuit of games. At the beginning of July this year, the news of the recruitment of game talents by Shenzhen Yisibo Software Technology Co., Ltd. (hereinafter referred to as “Easy Bo Software”), a subsidiary of Xinhaiyi Holdings, was reported. On August 14th, Xinhaiyi announced that Yisibo Software intends to set up a company called Chengdu Xinglian Star Network Technology Co., Ltd., whose business scope is game software development, game product operation (including virtual currency issuance), Game works Internet publishing business, network information service.

On the 25th, Xinhaiyi announced again that Yisibo Software intends to invest RMB 5 million to increase capital and expand shares of Shanghai Zhuowei Information Technology Co., Ltd. (hereinafter referred to as “Zhuo Wei Information”), of which RMB 670,000 is included in the actual capital. 4.33 million yuan was included in its capital reserve. After this investment, Yi Sibo will hold 40% of the registered capital of Zhuowei Information, and is the largest shareholder of Zhuo Wei, the natural person shareholder of Zhuowei Information.

According to the information, Zhuowei Information adheres to the concept of boutique games, is committed to the promotion and operation of mobile games at home and abroad, and at the same time acts as a representative of a series of overseas well-known mobile games in China, and will establish a relatively complete overseas marketing distribution channel. At present, Zhuo Wei Information has signed a contract game that includes "Sister Paper Forward" and "The Holy Spirit Contract". As soon as the news came out, Xin Haiyi staged a linear pull yesterday afternoon.

It was only a straight rise and failed to continue. As of the close, Xinhaiyi only rose by 2.51%. In this regard, some analysts told reporters that Xinhaiyi’s announcement of the news about online games can indeed stimulate the short-term rise of the stock price, but a closer look reveals that the company’s so-called online game companies that are not already forming a relatively stable cash flow, “The market will return to calm soon after a short period of stimuli.” The source said, “The two industries, LED and online games, are undoubtedly hotspots in the current market, but can truly become the real profit direction of the transformation of the new Haiyi. Where it takes, it will take time to test."

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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