The future is highly emotional

"Product is the core, marketing is the means" Any marketing that leaves the product will not last long. Even under the most popular "Internet thinking", it is based on "products" and "products" are always the foundation of a company. If we say that the kings of the lighting industry belonged to the channel ten years ago, it must be the product of the king in the rapid development of information today.

The success of Apple, Xiaomi, Tesla, and WeChat is not to make the product “extremely”. With the advent of the Internet age today, it is no longer the enterprise that dominates, but consumers. It is no longer possible for a company to succeed with a poor product. Even if it succeeds, it will not last long. Today, high-quality products can win. For example, the distance between the product and the user is minimal, a poor product will receive a very low rating, the user raises his hand down, comment on your product and share it with his friends. Such a powerful influence and communication force pose a great challenge to enterprises and products.

Shi Fu Fore believes that the products recognized by users almost have the innovative idea of ​​subverting traditional products, and “innovation” is the only way to make the company stay young.

Heiner Baichuan--focus on the most creative young people

Shifuduo Product Center has always been based on "innovation" as the basic concept of product design. Heiner River, recruiting the most innovative young people to join the team. The R&D team of more than 100 people, with an average age of about 30 years old, is a product person who combines knowledge, expertise, and creativity. They are free to think, fearless, and brave to try and not be constrained by traditional lighting designs. The youthful vitality is the source of the continuous development and progress of Ford.

In 2009, the Shifu Ford R&D team broke the tradition of integrated LED lighting light source cavity design, modularized the LED light source cavity, won the China Lighting Association's product innovation award that year, and represented the LED industry in the 2009 Chinese government. The energy-saving emission reduction expo led the direction of LED streetlamp modularization.

In 2010, Shifu Ford's R&D team boldly innovated to design LED light bulbs to distribute light sources and create a world-renowned "Magnolia Lamp" series. The products won the National Semiconductor Industry Alliance Gold Award in 2011 and also won the Chinese Lighting Society. The Product Innovation Award, the current history of Ford LED Magnolia Lantern has been exported to all over the world, the global customer recognition.

Of course, the history of the history of Ford's product innovation has never stopped, in the subsequent development have also created a cost-effective protection level to IP54 pressure film edge of the film lamp, the next series of light-emitting COB diamond LED candle light bulbs, will breathe LED cyclone bulbs and other distinctive and grounded gas products. The current history of Ford's innovative product sales accounted for more than 80% of total sales, fully demonstrates the impact of innovation on sales.

Uniqueness--Leading Idea Differentiation Competition

Shi Ming, director of outdoor products Cai Ming believes that new product development is not simply to imitate, follow up competitors' products, improve existing products. More attention should be paid to the difference of product design: First, what kind of products do customers really want, and whether new products can really impress customers instead of designers? Second, they must establish corresponding teams, an innovative team of thoughts and a team of rich managers. Is very important. Third, we must have a systematic new product development strategy to identify product lines suitable for the development of enterprises. Each company has its own strengths and weaknesses, not every product has the ability to achieve the ultimate, which is mainly determined by the company’s The ability to integrate in the middle and lower reaches is just like the reason why many LED companies investing in non-lighting industries eventually fail. Funds alone are far from enough.

The last point is also very important. Product R&D personnel must have passion and love for LED products. Without these sources of motivation, R&D designers will not go one step further and will only be satisfied with the status quo. The future belongs to people with high emotional ability. They are people who are creative, empathetic, can observe trends, and can give meaning to things.

The industry-leading R&D concept forms the unique innovation mechanism of SFT. The company has obtained nearly 300 domestic and foreign patents, including nearly 20 international invention patents. In addition, Shifu Ford is the organizer of the two “863 Projects” of the National Torch Program and the National “Development of Domestic LED Chip Lighting System”, and is also the “12th Five-Year” National Science and Technology Support Plan “indoor large space, high luminous flux LED. The development of lighting fixtures". These achievements depend on Shi Fu Ford's constant pursuit of research and development, spare no effort to invest huge sums of money and the technical refinement.

Shifu Ford is always on the road to product development and product innovation.