[IT168 News] On November 21st, Lenovo idea elite exchange (hereinafter referred to as "Elite") the 5th "Elite Academy" event was officially launched for colleges and universities across the country. Shen Chen, the founder of Panda Media Group’s Chairman Panda Self Media Alliance, Yin Zhongyu, General Manager of Lenovo’s North China Region, Elite Huisman’s Yang Shuwen, Murray Fu and elite heroes Zhao Rongxiang all attended the ceremony to jointly launch the Elite Academy. Several guests shared their experiences of growing up with their classmates, as well as their entrepreneurial stories. They also had interesting interactions with undergraduate students. Lenovo idea elite exchange development has been more than seven years, tens of thousands of dynamic, creative, actionable, love of marketing college students to join them.


â–² Lenovo North China General Manager Yin Zhongyu

Big coffee gathered, elite Hui hit a combination of punches

Lenovo idea elite exchanges together with national youth leaders and celebrities in different fields to organize "elite college" activities for national university students, and the key words are "youth and growth". Through eminent personalities, they talk about their own growth experiences, share the experience they had entered into the workplace through elite exchanges, share their understanding of youth and their understanding of life, and inspire more Chinese youth to think about growth and give them nourishment. In addition to Shen Chen, who is present at the launching station, there are Hao Lei, Li Wei, Tang Bo, and Gao Xiaopan who enjoy super popularity among college students. They will appear in the subsequent “elite Academy” activities and bring their own. The story and college students think about the taste of youth and fully explore and interact with each other.

This time along with the “Elite Academy”, there was the national collection of “The Dream is the Horse” by the elite bank MV. The activities are also launched for students from all over the country. They will choose the best film, the best photography, the best male and female protagonists, and seek out the most creative and most revealing performances to create an Oscar on campus. This also fully reflects that Lenovo idea elite exchange encourages college students to do interesting people and do creative ideas.


â–² Panda Media Group Chairman Panda Self Media Alliance Founder Shen Chen

Seven years of precipitation, elite exchange complete transformation

Why does the “elite academy” attract so many big coffee visitors to the platform? It has to start with the originator of the event, Lenovo idea elite exchange itself.

Elite Exchange is an important part of Lenovo's layout of the college student market. In the past seven years, Lenovo has learned the ideas of young people through elite exchange and applied it to product design and marketing. At the same time, it has also provided internship opportunities and platforms for tens of thousands of college students. This also made it stand out in the competition for brands to chase the college students market, firmly locking in Lenovo's market share in the college student market.

Back to the “elite meeting”, it is not the first university student association supported by enterprises, nor is it the largest number of the largest community. However, it stands in the second place of university students’ reputation in the latest market research data. In the seven years from 2009 to the present, Elite Exchange has gradually grown from a small community founded by several individuals to tens of thousands of members, covering the carrier-class organizations of 240 colleges and universities across the country. Growth is not just an expansion of scale. After seven years of precipitation, elite exchanges have become more than just the “society that will play the most marketing”. More and more young people who understand products and like entrepreneurship have joined in the establishment of the “elite elite”. Xia team. Their understanding of electronic products and their outstanding sales capabilities together with the association to build a campus C2C road, brought more high-quality products and perfect services to college students, and became a real "computer steward" on campus.


â–²Shen Chen talks with Yang Shuwen, Murray Fu, and Zhao Rongxiang about entrepreneurial stories and workplace experiences


â–²Guests interact with college students

Insight + output, a community shakes the market of college students

Some people may say that neither the "elite academy" nor the "elite heroes" can jump into the category of community activities, and it is difficult to become a climate at the strategic level of the market. However, past facts have proved that in the face of college students, the strategic output of high-household construction is not applicable, but it can only hit a wall. Only by going as close as possible to the way of thinking of college students, thinking about their pain points and needs, and using “funny” as the starting point of action, can they shake up the market of college students. In the opposite sense, this is also the significance of Lenovo idea elite exchange.

Lenovo idea elite exchange is a bridge connecting Lenovo and college students. More precisely, Lenovo uses the elite exchange platform as a medium to constantly explore the dynamics of the university student market, and also uses the unique method of elite exchange to continuously export to college students. Market strategy. Like every big event that was born in the ideal elite exchange, the hidden behind the “elite academy” activity is Lenovo’s careful analysis and layout of the college students’ market. It is also a powerful output of Lenovo’s market strategy. lack. It would be more appropriate to use a catchphrase, "Muffled, Done," to describe it.

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