Recently, Lenovo Group announced that Qiao Jian, who was responsible for human resources work, succeeded Chen Xudong as the president of Lenovo Mobile Business Group and Chen Xudong took up a new position. Lenovo Group CEO Yang Yuanqing told Lenovo on the change of Lenovo Mobile in the second quarter of Lenovo's 2016 second quarter results. "We need to greatly enhance our marketing capabilities in the Chinese market. Qiao Jian is Lenovo's earliest marketing work. The person in charge." Last year, Chen Xudong transferred from the Magic Factory FireWire to the mobile business group to replace Liu Jun. Yang Yuanqing criticized the employees of the mobile business group in internal letters. "You are too slow, and you can't wake up with the hammer." Why is Qiao Jian? "The biggest problem for Lenovo Mobile is not the product, but the rationalization of the human structure after the acquisition of Moto, and the coordination of internal relations." Communication industry observer Xiang Ligang commented on this personnel change, "Qiao Jian because of Responsible for human resources work, when I acquired the IBM personal computer business, I also have the experience of integrating external teams. I think she is here to solve these problems." Xiang Ligang believes that Lenovo Mobile does not lack talents at present, and Qiao Jian’s mission should be to build A suitable environment allows the talents of Chang Cheng and others and the Moto team to have more room for display. Turning on the resume of Lenovo Mobile's new head, Qiao Jian, his experience in marketing and international team integration is very prominent. In 2005, shortly after the merger of Lenovo and IBM, Qiao Jian, who was in charge of human resources work, went to the United States to carry out team integration work. He has been at the center of various vortexes caused by mergers and acquisitions: salary, employee retention policy, bonus system, rank title, The expatriate policy, a series of thorny issues caused by mergers and acquisitions must be completed by Qiao Jian and colleagues. “I have mastered the skills of communicating with Western colleagues during this time. The difference in cognition between Chinese and Western people is very large. We need to spend a lot of thoughts to understand what the real meaning behind the surface words is.†Qiao Jian himself Recalling this work experience. From the low morale in the IBM personal computer business base at the time of the merger, to the final completion of the team integration work, Qiao Jian successfully completed the mission. This experience has laid the groundwork for her new job. Lenovo Mobile began to turn losses Since the acquisition of Moto, Lenovo Mobile Business Group has been “doing bad luckâ€. In fiscal 2015, Lenovo’s annual loss was US$128 million. Lenovo’s acquisition of Moto was constantly questioned by the outside world. The smartphone business is considered to be the “culprit†of annual losses. In April 2015, after Chen Xudong “Lightning†succeeded Liu Jun, Yang Yuanqing personally accompanied him to the United States and reported to the Moto team that was acquired shortly. Chen Xudong immediately began to integrate Moto. However, in March of this year, while Lenovo announced the reorganization of the four major groups, Chen Xudong's position was adjusted to be the co-president of the mobile business group, and the other co-president is Amar? Lenquisean. Lenovo officially stated the division of labor between the two co-presidents as "Chen Xudong will be responsible for end-to-end product, sales and marketing in the Chinese market. Amar will lead the business outside of MBG China, including R&D, products, supply chain and global regions. The operation (Asia Pacific, North America, Latin America, Europe, Middle East and Africa), that is to say, Chen Xudong has lost control of overseas business since March this year. One after another personnel changes, Lenovo Mobile's integration work on the Moto team has received much attention. "The so-called loss of Lenovo Mobile is actually that Moto has been losing money because the cost cannot be reduced. Until now, Moto's marketing system is independent of Lenovo." Xiang Ligang told the China Economic Weekly reporter. On the one hand, the Lenovo team is not very thorough in researching the mobile phone itself. Moto has a lot of technology accumulation, and Lenovo is not very good at commanding others. On the other hand, Moto has not acquired itself, nor is it itself. Have the meaning of independence. "Integrating Moto is a 'big surgery' that must be done. Qiao Jian is sent to this position because of such experience and ability." Xiang Ligang said. Just as Qiao Jian was announced to succeed Chen Xudong, Lenovo released its second quarter of fiscal 2016, which shows that it is slowly recovering after a loss: turnover of 11.2 billion US dollars, up 12% from the first quarter, tax The former profit reached US$168 million, a loss of 842 million USD compared with the same period last year. The smartphone and server markets have seen a slight increase compared to the continued decline in PCs and tablets. This seems to be a rare good news for Lenovo Mobile and Qiao Jian, who is just new. Has the ZUK brand been abandoned? "After Qiao Jian came, all our work is still the same, and there is no big turmoil." An internal employee of Lenovo Mobile told China Economic Weekly. The employee said that although Qiao Jian had no previous working experience in the mobile business, he had been responsible for Lenovo's marketing work in the early days. After joining Lenovo Mobile, she will definitely strengthen the market, brand and channel. Regarding the continued integration of the Moto team, the employee said that Qiao Jian does have some experience in integrating the work of a diverse team, which is an appointment that facilitates the integration of foreign teams with Lenovo. “However, perhaps more crucial is Qiao Jian’s experience in marketing. Chen Xudong proposed three strategies for products, brands and channels. Our products are good enough. Now we need to strengthen channels, brands and so on. The strength of this is Qiao Jian’s mission." On the day of the announcement of Qiao Jian's succession of Chen Xudong, Lenovo Group CEO Yang Yuanqing said at the media communication meeting: "Future brand integration will be further strengthened, Moto will be the only brand of our future smartphone." That is to say, Qiao Jian next The task is not only to integrate external teams, but also to integrate Lenovo's own ZUK, Music, T-series and other smart phone brands into Moto. This means that the brand structure of Lenovo Mobile, which was just planned last year, "Moto's main high-end market, ZUK's main mid-market, and Leme's main market for cost-effective requirements" was once again broken. The most surprising thing is that the ZUK brand, which was once strong, was abandoned in less than two years after being recalled by Lenovo for only half a year. "China Economic Weekly" reporter asked a Lenovo mobile insider to prove that "some models of music and ZUK may not be abandoned, but integrated into a series under the Moto brand, but specific The plan has not yet come out.†The person said that brand integration is to concentrate on superior strength. Lenovo believes that the only brands that can concentrate on market recognition are Moto, not their own brands. “In addition to integrating external teams, Qiao Jian’s arrival It will also accelerate the integration of the brand and marketing system. These are her specialties." Lenovo Mobile three personnel adjustments in two years April 2015 Chen Xudong, CEO of Lenovo Magic Workshop, replaced Liu Jun as the president of Lenovo Mobile Business Group. Liu Jun served as Yang Special Service's special adviser on mobile business for a period of time. Since then, Yang Yuanqing's series of internal letters have drawn the attention of the outside world: "You are too slow, you can't wake up with a hammer!" "This personnel adjustment has nothing to do with responsibility, but about opportunities!" March 2016 Chen Xudong’s position was adjusted to be the co-president of Lenovo Mobile, responsible for the Chinese market. The authority of the overseas market is being shared by another co-president, Amar? Owned by Aymar de Lencquesaing. November 2016 Yang Yuanqing announced that Qiao Jian, who is in charge of human resources work, replaced Chen Xudong. Chen Xudong took over the retired Wang Xiaoyan from charge of global service work. He also announced that Lenovo Mobile will further strengthen brand integration, and Moto will become the sole brand of smart phones. Car Phone Holder,Mobile Holder For Cars,Mobile Phone Holder For Dashboard,Mobile Phone Holder For Car Dashboard Ningbo Luke Automotive Supplies Ltd. , https://www.nbluke.com