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On June 16th, the LeTV Super Mobile Max conference with the theme of "Limit" was held in Beijing. Levi's vice president of strategy, Alibı Mumu, said at the meeting that the LeTV super mobile phone has true ecological support, LeTV’s strong links among ecological aspects, mutual help and mutual promotion, self-circulation, self-incubation, self-evolution Self-innovation. Open ecology and external resources are symbiotic, shared, and win-win, creating new product experiences and higher user value. At the same time, Xiaomi answered the questions to LeTV by answering several "small questions".


LeTV responded to Xiaomi's question: You are a "pseudo-ecological"

Feng Xing also announced at the press conference that the top-selling LeTV super mobile Max production machine will continue to be priced by users. For every 1 million increase in user subscriptions, Le Max's price will fall by 100 yuan, until it reaches the limit of production cost. At present, the dynamic pricing for LeMax is Silver Edition 32G for 3299 yuan, 64G Edition for 3499 yuan, Gold Edition 64G for 3599 yuan, and 128G for 3999 yuan. The Max Production Machine opened an appointment on June 16 and was opened for purchase on July 7.

Feng Xing, Senior Vice President of LeTV Holdings and President of LeTV Mobile, responded positively to the overt provocation by a certain friend. Feng Xing believes that the friend proposed that the LeTV broadcast control platform be suspected of violating the regulations and that the TV may be stopped at any time. This is either not knowing the law or misleading the public with ulterior motives.


LeTV responded to Xiaomi's question: You are a "pseudo-ecological"

In response to the alleged contention of friendly traders as the first and free content as high as 82%, Feng Xing also positively responded to this statement at the press conference. Feng Xing stated that Xiaomi’s video content alliance is only a matter of putting people’s homes On Xiaomi TV, in a fundamental sense, the video content is still home to others, and at the same time, it also questions Xiaomi’s all-free content.

Before Xiaomi Wangchuan asked LeTV three questions:

1. Is LeTV a violation? (meaning that there is no video licensee's authorization)

2. Does LeTV have less TV content than Xiaomi TV?

3. Does LeTV charge the annual fee?

Question 1: The broadcast control platform is suspected of violating the regulations and does not have the license of the video licensee.

Response: Not knowing the law, or ulterior motives, misleading the public

LeTV responded to Xiaomi's question: You are a "pseudo-ecological"

LeTV said that it is currently cooperating with China International Broadcasting Station (CIBN) to rectify Internet TV terminals, and has reported to the regulatory authorities and met the policy requirements. It is okay to wait for approval to end.

Before Millet launched a bombardment of LeTV broadcast license plate licenses, LeTV's response to the popular simpler statement was: Immediately. At the same time, LeTV stated that Xiaomi was misleading the public because the Radio 181 document supervised the contents of the broadcast control platform and the broadcast control platform instead of supervising the sales of TV hardware.

Question 2: Friends of the business content is twice as much as music content, free content up to 82%.

Responsiveness: Taking others' content as their own has become a mockery; many of the free content is a piece of tea. It is purely a joke.


LeTV responded to Xiaomi's question: You are a "pseudo-ecological"

Millet TV's $1 billion "Video Content Alliance" has enriched its video content. At the same time, it claims that the number of video content is the industry's largest. LeTV's response is: Content is not their own, free video is mostly a film.

Question 3: Bundled Annual Fees and Continuing User Renewals as a Scam

Response: Hardware price + service fee price = hardware production cost (an annual fee is a gift); after the service expires, the user can choose whether or not to renew.


LeTV responded to Xiaomi's question: You are a "pseudo-ecological"

Super TV S40Air is priced at 999 yuan +980 yuan (two years of music as full-screen film and television members), the total price of 1979 yuan, the so-called "bundled" annual fee, in fact, is a free gift.

Feng Xing pointed out that LeTV's annual service fee for full-screen film and television members can be exchanged between Super TV and super mobile phones. The annual fee for super-mobile phones for each additional year of purchase will be lowered by 300 yuan, making the user's threshold for use the lowest. After the service fee of Super TV expires, users can choose whether to renew their fees or not, and users can still enjoy as much content and services as Xiaomi.

LeTV's 490-year fee can watch all high-definition video content, including 4K, 3D, Dolby, etc. Compared with the monolithic charging mode of the millet TV, Millet claims there are 18051 video content, 82% free, that charge The content is 18%. It can be seen that the number of single-chip charge is 3249, and that by single-chip 5 yuan, it costs 16246 yuan to read these movies.


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