In order to ensure that the mobile phone is “full of blood” during the working hours, it is convenient to connect the customer's phone. Zhao Jingwen, the entrepreneurial woman, often charges the mobile phone at the bedside before going to bed; in order to show her most beautiful and clean side to the company employees, she often inserts in the middle of the night. Power on the water heater so that you can take a shower after getting up early the next morning. This demand made her the first time to become a smart socket user. However, at present, the red-and-purple smart home products are gradually subverting the traditional way of home, and there is also a certain degree of "satisfaction". How can smart homes grasp the “pain point” of consumers' needs? Under the pattern of multi-party competition, what strategic layout will there be in the future?

Manufacturers are more enthusiastic than users

"In order to solve the problem that the office water dispenser repeatedly boils water and forgets to turn off work after work, I use the human body sensor of Xiaomi smart home set and Xiaomi smart socket to set up the smart scene in the Xiaomi smart home app. Some people open the socket, no one is closed for 10 minutes. Socket. Do you think this scene is practical?” Gao Ziguang, head of Xiaomi’s smart home, recently interacted with netizens on his private Weibo.

It is not difficult to find that Zhao Jingwen and Gao Ziguang are not only interested in smart homes. The smart TV automatically plays the channel you often watch. The air conditioner automatically adjusts the temperature and direction according to the room temperature and your body temperature adaptability. The air purifier adjusts according to the indoor air quality in an appropriate amount, moderately and timely... and with Xiaomi “hand in hand” Midea pushes smart air conditioners, Meizu announces a marriage with Haier and Alibaba to jointly build a smart home ecosystem, and smart homes are gradually moving towards you and me.

In fact, smart homes are also called smart homes. In the 1970s, foreign scholars proposed this concept. However, it was not until 1984 that United Technologies Corporation integrated the construction equipment and the concept of informationization. The intelligent building has opened the curtain for the global construction of smart homes. According to the academic definition, smart home is based on family homes, using network communication technology, integrated wiring technology, security technology, automatic control technology, audio and video technology to integrate home life related facilities, and build efficient residential facilities and family schedules. Management system to enhance home safety, comfort, convenience and artistry.

However, in the eyes of many insiders, the smart socket used by Zhao Jingwen is not really a smart home in the strict sense. Zhang Xiaojun, the person in charge of Nanjing IOT Sensing Technology Co., Ltd. believes that most of the smart products currently on the market are dealing with the interaction between “people” and “things”, and they need to rely on “people” to control and realize “ The information interaction and intelligent linkage between the object and the object is the real charm of the smart home.

"Smart homes must be integrated with people's lives, so that people can be freed from home management, rather than being overwhelmed by them. It is necessary to realize the trust of equipment and family management." Zhang Xiaojun said that if there is gas in the kitchen. Accidents such as leakage, when the window is automatically opened, will also give the owner of the work to the police in time; in addition, the gas leakage end, the multi-directional sensor end and the range hood are combined, automatically according to the needs of the owner and the size of the room, Comprehensive, intelligent, and rapid judgments on the severity of gas leaks and effective implementation of tasks.

“With a variety of intelligent electronic devices such as multi-directional sensors, wireless cameras, smart switches and color LED bulbs, Smart Home provides users with safe, comfortable, energy-saving and colorful life and consumption experience.” LifeSmart founder And CEO Dong Weiru said that the smart home smart is basically based on the "people-oriented" logic, the future smart home, in the cloud will design a "brain" similar to software equipment, through the collection of various households in the home The data of the home equipment, and in real-time tracking the behavior, hobbies, fitness and other personalization of the owner at home, sorting out the simulation "logical thinking" in line with the owner's personality and behavior, and automatically performing the task arrangement.

Is smart, but IQ is a bit low

While smart home products are gradually subverting the traditional way of home, there is also a certain degree of "satisfaction". Many consumers bluntly said: "Although the appearance of most smart homes is bright and beautiful, and the publicity effect is good, most of them stay in our WeChat circle of friends and Weibo. The people who really buy smart homes are still a minority. ""

Smart home

Lv Benfu, a professor at the School of Management of the Chinese Academy of Sciences and deputy director of the Enterprise Innovation Research Center of the Graduate School, said in an interview that there are four main reasons for his “hit and scream”. Because smart home is not the rigid demand of ordinary people, the price is relatively high. At present, for most ordinary people in China, smart home can only be regarded as “the icing on the cake” and not the “snow in the snow”. It is still in version 1.0. At the development stage, there is no real "pain point" and killer application; smart home and cloud computing are not completely integrated, just logically driven, not really "smart" drivers, and there is no need to call versions 3.0 and 4.0.

"In terms of using the interface, further consideration is needed. At present, the user experience at the level of sound and gesture has a large room for improvement, especially for groups such as the elderly and children who are relatively slow to accept emerging products and things. It is not very convenient to use.” Lu Benfu also said that the “face value” and brand loyalty of electronic consumer products are very important. At present, some domestic smart home brand awareness is not strong.

In fact, smart homes are not as "smart" as the advertisements, and the meaning of some home concept speculations is far from drowning the value of actual applications. Many industry insiders frankly, at present, many products on the market with "smart" home flag often deviate from the actual needs of users, add a few immature sensors, and even an interface with incomplete interface design, give one The feeling of "smart is not 'smart'".

"In addition, there are many smart home enterprises that produce products that are not designed to meet the needs of consumers, but simply to compete." Chen Shiru, director of Founder Technology R&D Center, said that the smart home industry should be a interconnection between various home brand products. Interoperable and interactive platforms provide a bridge of communication for the compatibility of devices between brands to ensure that there is an unobstructed “conversation” between different brands of homes. However, at present, each brand is still in a state of “unconnected”. Only a few smart homes can connect their own software applications to other home products with different brands and different functions, and cannot create new ones. Wisdom family superior experience.

Beware of hacking

In fact, smart home products can only get the user's approval by grasping the user's demand "pain point" and solve the problem of "satisfaction." In Chen Shiru's view, smart homes want to be popularized in China. First of all, they must become the necessities of ordinary consumers. The functional level does not need to be too "fancy". Only by solving the actual needs of users and being close to the user's psychological and behavioral habits can they be consumed. The person thinks it is “reliable product” and “reliable product”.

At the same time, it is imperative to solve the security problem of the product system. With the development of the home Internet concept, more and more businesses are making smart TVs, smart routers and smart air conditioners, refrigerators, etc., and these intelligent hardware need to be connected via WIFI. "On the one hand, WIFI is currently playing a strong role in the four-screen area, but the control of white furniture such as washing machines, kitchen utensils, refrigerators, air conditioners, curtains, and access control is relatively weak; on the other hand, unstable WIFI is also Will bring trouble to the smart home, sometimes the signal is intermittent, can not provide a reliable network guarantee for the normal operation of the smart home." Dong Wei said frankly.

"In terms of safety, the most important thing is the safety of family members." Lu Benfu told reporters that safety is always the most important part of smart home use. Although most smart homes have embedded systems installed, this does not prevent hackers from invading devices through WIFI. Imagine if the important equipment such as smart door locks and smart cameras in the home were damaged and attacked, the privacy of the user's family information and personal activities could not be guaranteed, and even threatened by people with ulterior motives, smart home The usage rate will drop suddenly and the purchase rate will be very low.

However, Zhang Xiaojun believes that compared with the WIFI protocol, the ZigBee protocol is more stable and has a higher safety factor. It can realize coordinated communication between thousands of tiny multi-directional sensors, which brings certain security for smart homes.

In order to "sell and call", merchants should put the word "integrity" in an important position. Chen Shiru believes that after many ordinary products and the word "smart", the price has doubled in an instant, but it does not really reflect the true meaning of "smart" home. In order to make consumers feel that the price is not high, the product function is reliable and reliable, the merchant should always maintain integrity.

A single smart product is not a smart home, and a complete solution and operation solution is essential for smart homes. “The fragmented single smart product is not the consumer's appeal. Based on the effective linkage of multiple scenarios such as home security, gas valve control, and lighting control, it is possible to obtain a diversified and intelligent design home product that satisfies consumers.” Zhang Xiaojun believes that intelligence If the home wants to seize the consumer's "pain point" and seek strategic layout, it should reflect the transition from simply selling products to providing big data services and management for consumers, highlighting the huge transformation of the smart home industry from "selling products" to "selling services." In order to obtain huge profits, smart home enterprises must not rely solely on their own enterprises to “single soldier combat”, but provide consumers with good services through the smart home integration platform.

In addition, the establishment of effective industry norms and standards is especially critical. “Unified industry norms and standards can bring greater benefits to both consumers and enterprises; the establishment of a smart home unified and open system platform will enable the domestic smart home sector to have more say and promote industry hardware and software products. Mature.” Dong Wei said that the establishment of the industry ecosystem will become the “emphasis” of the development of smart home industry this year, strengthen industrial cooperation, strengthen and reinvent the industry ecosystem, and share the “Internet +” and “Broadband China” strategies. Opportunities and bonuses.

Recorder Speaker:

 

Recorder speaker is a kind of micro speaker unit which uses a diaphragm made of Mylar material. Mylar speakers are of ultrathin design and lightweight and clear voice. It is widely used in education industry (storyteller, voice E-book, repeater, reading pen-).

 

There are two types of Mylar speakers from the shapes:

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FAQ

Q1. What is the MOQ?
XDEC: 2000pcs for one model.
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Shenzhen Xuanda Electronics Co., Ltd. , https://www.xdecspeaker.com