Tencent Digital (Compiled by Guti) In the era of virtual reality, augmented reality and various virtual devices, there was hardly any real so-called toys that could attract the attention of technology enthusiasts. Perhaps fanatics like Star Wars movies are also interested in toys, but the most popular should be Jedi Knights, who are also evil villains. Of course, in addition to the Jedi Knights, there is also a Star Wars character that is gradually getting fired. That's right, I'm talking about the BB-8 robot. Sphero's BB-8 intelligent robot has also become a smart toy that has been hot this year. The price of a single BB-8 is 79.99 US dollars (about 550 yuan), while the wristband suit is priced at 199.99 US dollars (about 1383 yuan). The first generation of Sphero BB-8 debuted last year, and now we can use a special watch to control it in addition to the smart phone. This watch allows us to use this BB-8 robot at any time to make the process even more fun and more convenient. According to Adam Wilson, co-founder of Sphero, it's not easy to bring a robot character that is popular with Star Wars fans. In fact, at the beginning, Sphero didn't think of turning his smart ball toy into a Star Wars BB-8 robot, and everything was fortunate enough to make BB-8 popular. Before BB-8 In fact, BB-8 is not Sphero's first smart toy ball, or even the second paragraph. In the past there have been a lot of products, initially Wilson and his partner Ian Bernstein want to create something completely different and can work with smart phones. "We have this idea that can change people's perception of robots. At the same time, the previous robots were very large and very inconvenient to manipulate," said Wilson. "So we decided to give the robot control to the smartphone, and initially we showed our thoughts at the 2011 CES Consumer Electronics Show." With the help of the developer Ollie, Sphero's robotic ball began to be accepted by more developers, teachers and students. But Sphero and Wilson are wondering, how can we let it carry more characters, let people put more emotions, not just a small ball? Hand in Disney In 2014, Wilson, Bernstein and Sphero's CEO Paul Berberian joined Disney's Accelerator Incubation project. Four months later, their team became one of 10 teams and began to Disney CEO Bob Iger. Explain your own ideas. "After listening to us about the introduction of Sphero, and after reading the photos, Iger said something to tell us." Then he introduced us to the famous JJ Abrames and his interesting BB-8 in "Star Wars." robot. Iger said: "This is the most wonderful robot image, and you should try to turn it into a toy." From this point on, Wilson and Sphero started their own "history moments," and the BB-8 was born like this. Above the ball, a cute "head" was added. The first toy that was co-created with Disney made BB-8 popular among fans, interpreting what is a combination of film and technology, and it is not only the future. BB-8 meets Force Band Although the BB-8 can be controlled with a smartphone, the best remote starts the Force Band. After all, Wilson's team recognized this reality: In addition to smart phones, why not transfer more control methods to the user's wrist? You know, although there are many fans in BB-8, most of them are still bought by parents for their children. So as a child's toy, it is clear that iPhone or Android system smartphones are not always suitable. Not all children have smart phones, so creating a special control device is very interesting. If you use a combination of Smart Watch + App, it really does not make much sense. For a developer, things that are too complex don't make sense, and it takes a lot of time and effort to develop a cross-platform device, which is very meaningful to children. “We now have technology, but after all, iPhones or Android smart phones are still too complicated for kids. Kids do not understand programming, and new controls make them happier.†"We know everything about the BB-8. Imagine controlling and communicating through the control of wristbands. It seems to be more fun and cool, and the two interesting things are combined together and have great appeal," said Wilson. Force Band Design After all the ideas in Sui Shun, Sphero began to create a simple wearable device, and will not affect the BB-8 programming platform. However, designing a new toy to meet the standards of Disney and Lucas is not a simple matter. Obviously not only the functions and features, but also in the design and style, also meet the "Star Wars" standards. “You can't let yourself imagine that Lucas's standards are high, so in addition to performance, they must meet the standards in artistic design. Therefore, BB-8, as a popular character, cannot break the rules. Obviously, the design of the Force Band cannot be as eye-catching as the lightsaber, so we have made cool designs that are fully in line with the style of the BB-8, and even the chargers are in this style,†said Wilson. Sphero designed 20 to 30 different combinations of options and chose the current style, and the future will also be sold in this style. With the release of the follow-up "Star Wars" movie, Wilson said that more applications will be updated, but given the popularity of BB-8, it is believed that Disney will not give up on the potential development of BB-8. Source: kickstarter
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