As a representative of Zhongshan Lighting's advantageous industry, Mulinsen successfully bid for Osram and became the best case for local companies to achieve industrial extension and strength growth through mergers and acquisitions. Last year, OSRAM, one of the global LED lighting industry giants, selected its optoelectronic semiconductors, automotive lighting and specialty lighting, as well as lighting, lighting systems and solutions as its core business in the future. The traditional general lighting business was included in the spin-off plan. . At the same time, as a domestic LED chip, packaging and other industries in the midstream, Mu Linsen, who has a unique advantage, is beginning to target the upstream and downstream of the LED industry chain. I heard that the news of the separation of Osram's general lighting business made Lin Jiliang, the general manager, very happy. “Mu Linsen’s 80% main business comes from Lamp LED (in-line LED) and SMD LED (surface-mounted LED). The company’s gross profit margin exceeds 20%.†Lin Jiliang said that the current total output value of Mulinsen is about 4 billion yuan. The OSRAM lighting business is about 14 billion yuan. Once Mulinsen completes the integration, Mulinsen is likely to double its size in a short period of time. At the same time, Lin Jiliang believes that once the Osram general lighting business is taken, Mulinsen will have the opportunity to become the world's top three LED lighting factories and get involved in the LED industry upstream wafer supply chain. “By M&A, Mulinsen will receive Osram's sales channels and brand access rights in 150 countries around the world, which will not only improve the profit level of the company, but also open up overseas markets.†According to a person familiar with the high-ranking Mu Linsen, the current financial strength of Mu Linsen can actually complete the bidding alone. However, in order to reasonably avoid the current complicated and complicated review process of the CSRC similar overseas M&A projects, Mu Linsen decided In cooperation with the well-known international capital IDG, in this acquisition project, the acquisition was conducted in the form of joint bidding. From the announcement issued by OSRAM on July 27 this year, the bidding consortium formed by Mu Linsen and the international capital IDG and the Yiwu State-owned Capital Operation Center has successfully completed the acquisition of LEDVANCE, the OSRAM light source business. In the subsequent announcement issued by Mulinsen, the acquisition amount exceeded 400 million euros. Both Mulinsen and Osram expressed their satisfaction with the successful combination. Osram CEO believes that regardless of geographical coverage or product structure, the success of M&A projects has formed a good complement to both parties. After the split and handover, OSRAM will further expand into the high-tech level of the lighting industry. For Lin Jiliang, brand advantage and market expansion are just the recent positives brought by mergers and acquisitions. “Next, we will also take advantage of the advanced technology R&D team from the Osram side of the acquisition to get involved in the LED upstream wafer supply chain. Open up the domestic LED industry chain." This article was transferred from the Nanfang Daily, the original title: "Mu Linsen: Leveraging overseas mergers and acquisitions to open the entire industry chain" Heavy Duty Connector Cable Glands
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