Facebook is still mired in the whirlpool of fake news events.

The day before the US presidential election, "Hillary's serious illness will soon be born" and "People's support for Trump" became the hottest topic on the social media. The next day, the unpopular candidate Trump was elected president of the United States.

The angry Hilary delegation subsequently spent money, and the speeches and topics on social software seriously interfered with the results of the election, causing irreparable consequences. Remarks like "Facebook helped Trump win the presidential election" began to spread across the country.

Although the official subsequently responded that the result of the election was blamed on social media is to find a scapegoat, but its head Zuckerberg clearly felt: the pressure from the outside world and public opinion is growing.

Recently, Zuckerberg responded again to the fake news incident. He said that the problem is very complicated both from a technical point of view and a philosophical point of view. We believe in free speech and hope that people can share what they want to share. We must be extremely careful not to stop people from sharing ideas and erroneously restrict the spread of real information. We don't want to act as an arbiter of content authenticity, but we want to rely on our user community and trusted third parties to achieve this. ”

In a word, the social media itself can do very limited things.

There are similar encounters with Google. On the day of the announcement of the US election results, many screencasters searched for Google, hoping to get the final number of votes and other information, but they stumbled into a fake website, which showed Trump's addition. In addition to the electoral votes, the number of voters is also leading. But in fact, Hillary surpassed Trump in terms of voter final votes.

Both bugs are almost a series of problems exposed by the widespread use of artificial intelligence algorithms.

As everyone knows, nowadays, everyone is admiring artificial intelligence, relying on computer intelligence to recommend reading, has long been regarded as a guest by the world's technology giants. Recently, Zuckerberg said in a public statement: "Facebook is a technology company and will not become a media."

This sentence is a bit familiar. In fact, the same words have also come out of the mouth of today's headline founder Zhang Yiming. He once said that we are not a media company, but a technology company.

A closer comparison shows that the two companies have too many similarities except for differences in media attributes. For example, technology companies that are all media, for example, they all praise artificial intelligence.

Just last month, Facebook opened all the manual editors and turned over the editing, recommendation and ranking of hot topics to machine algorithms. Only a new news review team was launched.

Under the artificial intelligence, the purely physical editing team has almost no voice. They can only be called the tame trainer of the algorithm machine, not the real gatekeeper of the Internet information. The machine recommends the hotspot to the audit team. The audit team sees the number of participants, and the heat is high. The authenticity of the information source has hardly been measured.

According to a survey by Pew Research Center, 44% of American adults currently receive some news from Facebook.

Domestically, Zhang Yiming revealed at the 2016 World Internet Conference that as of the end of last month, today's headlines have accumulated 600 million active users, 140 million active users, and 76 minutes per user per day.

It is undeniable that artificial intelligence has indeed played a major role in the construction of the media ecology. For example, through chat tools, to simulate the dialogue between people, greatly saving labor costs; for example, accurately positioning the crowd to maximize the interests of advertisers; or producing customized news, and pushing it to different audiences .

All of the above, if operated through the artificial market, is not only time-consuming and labor-intensive, but also unsatisfactory. However, back to the proposition itself, the tools are only tools. If they are above human beings, the consequences will be unimaginable. Human beings create artificial intelligence, not to replace themselves, but to work hard and intelligently to control these tools for their own use. .

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