On November 14th, 2017 BOE IPC 2017 was kicked off in Wuhan, Jiangcheng. The “Let Art enters the public - BOE painting night†became the most watched event in this IPC conference. One of the highlight units. Yao Xiangjun, Senior Vice President and Co-Chief Operating Officer of the BOE Technology Group and Chief Executive Officer of the Smart Systems Group; Xiao Junfeng, COO of the BOE Technology Group; Xiao Junfeng, Chief Operating Officer of the Smart Retail Group; and Lu Jigang, General Manager of the Digital Arts Division, shared "BOE Screen Ecology" Professor Zhao Li from the Central Academy of Fine Arts, well-known figures from the Chinese famous oil painter Leng Jun and representatives from strategic partners from all over the country attended the grand ceremony night of art collision technology. After the ceremony, on the issues of thinking and mode of “BOE painting ecologyâ€, the YORK reporter and Yao Xiangjun, Xiao Junfeng, Lu Jigang and Leng Jun conducted in-depth exchanges. Breaking the painting tradition into an opportunity for "BOE painting ecology" From pottery painting to paper painting, people’s thinking patterns and art appreciation methods are constantly changing. Therefore, the habit of painting on the screen is believed to be accepted by people after a certain period of time. Mr. Yao Xiangjun stated that the pattern of painting is changed. It may take a while, so BOE first started with a change in the way it sees pictures, and it promotes the evolution of the painting habits of human beings for thousands of years through science and technology. As an internet of things enterprise, BOE is famous for its display technology. The more outstanding itself is to use technology to create a beautiful visual experience for users. Mr. Yao Xiangjun told reporters that through extensive research and analysis of the Chinese market, art can perfectly integrate with technology and express the most aesthetically pleasing paintings through digital creative methods. This is exactly what BOE is currently trying to do. The core of BOE's doing this is to let art enter the public and spread it. Yao Xiangjun even more hopes that art can be shared by the general public. From the perspective of business models, art appreciation is just a necessity for the general public. Every family will buy new pictures, calendars, or visit galleries, exhibitions, etc. This is a pursuit of art; on the other hand, Today's artists rarely have excellent platforms and opportunities to promote themselves. Mr. Lu Jigang said that BOE provided a platform for the public and artists to allow the public to easily appreciate the arts and allow artists to show their beloved artworks to more people. This is exactly the original intention of the BOE painting. Fine Art provides more customized services BOE has provided users and artists with a platform to display paintings and appreciation. It is only necessary to register to open exhibitions and tastings. The platform provides a very complete service, and of course, some value-added services. Mr. Lu Jigang said that currently value-added services are divided into two parts. One is to achieve online and offline connections through the screen. User-customized content pushes customized art content in the background. Currently, BOE has set up an exhibition in Beijing. Of course, BOE will build more digital art galleries across the country, and the user's home screen will receive increasingly rich artistic content. The second is a customized service. The user can customize the required content through the platform. In the past, many users tended to purchase traditional albums, but according to investigations, the sales volume of the albums is now falling sharply. This also verifies the user's dissatisfaction with traditional albums. More and more people are more willing to browse the arts through mobile devices such as mobile phones. The painting screen solves the problems of art browsing, appreciation, decoration, and enlightenment, and is a perfect digital solution. Deeply dig user positioning BOE painting market In many cases, artworks have been rewarded by artists, and the appearance of paintings is to allow more people to appreciate arts! Mr. Xiao Junfeng stated that no product can meet the needs of all users at the same time. BOE painting is no exception. What BOE has done is to enable more and more people to experience art and taste art in a more economical and convenient way. At the beginning of the BOE painting design, users have already explored the deep requirements of users. A BOE painting screen is a digital art museum and an art object network. BOE has created a brand new category. At present, digital art shows that the country has not yet set standards. It is learned that the Ministry of Culture will work with BOE to jointly research and promote the display of digital art standards. This is also an affirmation of BOE's screen. Technology is the most solid guarantee for art Technology is the driving force behind the development of BOE's screen. Mr. Lu Jigang said that among the products on display, you will find it very suitable for displaying the texture of oil paintings and Chinese paintings. This is due to the fact that the BOE painting screen has a lossless gamma technology, anti-reflection and visual resistance. The unique design of fatigue and texture treatment technology close to paper. In addition, the reason why the BOE painting can restore the texture of the original painting is also attributed to the collection of content. The digital acquisition is more clear in a specific environment, and the convex and concave textures are collected. BOE has a very high-end display technology and can restore the convex and concave textures. This realizes the digital perfect reproduction, and the art is perfectly displayed through technology. . Does not matter about 2C, 2B BOE only does meaningful things In the era of the Internet of Things, it has become impossible to define the business model through pure 2C and 2B. Mr. Yao Xiangjun said that BOE's screen only hopes to change everyone’s life through good technologies and methods. At present, BOE has cooperated with the China Art Museum. Mr. Yao Xiangjun said that the museum has a great demand for content dissemination. Although things are good, they cannot be distributed nationwide. The digital branch can break the restrictions of time and space. Of course, this also verifies from the side, whether it is 2C or 2B, as long as the focus of the user's pain points to solve, it will win more and more users' final recognition. Presenting the perfect picture quality BOE painting brings art to the public As a well-known artist, Leng Jun’s teacher has the most say in the effects of the BOE painting screen. The Leng teacher said that artists will often gather together to appreciate each other’s works. In the past, they needed to carry their works with them. It was extremely inconvenient. Now that they have a BOE painting screen, they just need to recall it when they want to see it. The quality of the painting almost restores the original painting, and for the oil painting, there are also thickness and texture paintings. It's amazing how well it can be presented. Leng teacher also said that the launch of the BOE painting screen is definitely a gospel for the artist and is also a gospel for the public. He is very much looking forward to BOE being able to bring them a more complete picture ecology and make art more accessible to the public. At the end of the interview, Mr. Yao Xiangjun expressed his hope that in the future, BOE Screening will have a great contribution in terms of technology and business model. BOE Painting wants to be a leader in digital visual arts. In this regard, Yao Xiangjun is very confident to achieve it. He also revealed that the 2.0 version of the painting platform will be launched soon. In terms of platform content, BOE will continue to work with the Central Academy of Fine Arts, the National Art Museum of China, the Winter Palace, the National Museum of the Netherlands, and other artists and young artists such as Leng Jun teacher and Zhao Li teacher. In-depth cooperation will continue to improve the content and bring better art experience to users. As a company with a sense of mission and responsibility, BOE also regards the promotion of artistic and aesthetic education as the corporate social responsibility, vigorously responds to the country’s support for the development of digital art display industry, and builds an art display and appreciation with the original concept of digital art ecology. Spreading and trading in one ecological platform promotes the development of the digital art industry, bringing science and technology to millions of households, and letting the light of science and technology and the beauty of art enter the public. We also expect that BOE can add sparks to the collision of art and technology!
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The beauty of art lies in the appreciation of human beings for beauty. The painting works are the perfect interpretation of beauty for human beings. How can we allow more people to appreciate the beauty? On November 14th, a wonderful collision of art and technology was staged in Wuhan, Jiangcheng!