Integrate into the Internet? CCBN tells you how to develop radio and television

Interconnection is imminent

Due to geographically dispersed operations, radio and television network companies operate on their own account and it is difficult to enjoy the benefits of economies of scale. At the same time, the radio and television system has been divided and developed. The radio and television network has systematic but lacks overall planning, and it is difficult to enjoy the dividends of mutual assistance and structural integration.

In order to adapt to the new situation in the development of information networks, radio and television network transmission should be transformed into two-way, IP, broadband, and intelligent transformation; in terms of service, the transition from fixed network to mobile network should be made, and services should be simplified from simple to sophisticated. , intensive, convenient and fast on the transition; network security, we must ensure that cross-network interconnection, logical isolation but also ensure reliable, manageable and controllable. Radio and television network interconnection is imminent. At the same time, the development of the broadcast television network itself also proves that the whole network interconnection is the essential requirement of the information network, and the integration of the broadcast television network is imperative.

In order to effectively solve a series of problems such as the interconnection of radio and television networks, China Radio and Television Network Co., Ltd. was established last year. Although some people claim that China Radio and TV Network Co., Ltd. may become the “fourth largest operator” after China Mobile, China Unicom, and China Telecom, its chairman Zhao Jingchun emphasized that “China Radio and Television Network Co., Ltd. Differentiation to engage in product competition for existing market cakes, but using market mechanisms to optimize the allocation of radio and television network resources, and ultimately realize the broadcast TV network industry, industrialization, industrial scale, intensification; In the Red Sea, the competition for consuming food is to open up the blue ocean market that belongs to the broadcasting and television network enterprises. Instead of carrying out the property rights competition for big fish and small fish and fast fish to eat slow fish, it builds a new mechanism for the development of provincial television network companies. Provincial television network companies, China Radio and Television Network Co., Ltd. and upgrade network companies have integrated their broadcast through the Internet to form a development pattern of convergence, sharing, and mutual benefit."

In 2015, China Radio and Television Network Co., Ltd. will use the form of integrated media development and triple play to realize resource integration and interconnection to achieve a key breakthrough in the broadcast television network and qualitative development.

Prospects for network integration can be expected

Although network integration is overwhelming, the tasks faced by radio and television network integration are still extremely arduous. The unlimited and diverse information on the Internet dilutes the value of radio and television network content, and it is urgent for broadcast and television systems to redefine the business and purpose, and reconstruct content as the logic of the king.

The network integration should transform content advantages into development advantages based on the characteristics of the largest number of household users in the broadcast television network and the media relationship from the user. The key is the closed singleness of the front-end platform of the broadcast television network, which is open and pluralistic, professional production and Users participate in interactive communion.

According to Zhao Jingchun, the first stage project of the nationwide radio and television network interconnection and interoperability platform built by China Radio and Television Network Co., Ltd. includes IP exchange, radio and television cloud, big data center, content distribution network, and integrated service integration service platform. Phase II and III. The project has been in the demonstration and planning, the core elements are multi-phase delivery, integrated bearing, intellisense and scheduling as well as cross-network, cross-media and cross-terminal.

The integration of radio and television networks will truly realize the nationwide network, a new type of integrated network, and the establishment of a unified plan.

One is the whole network interconnection and intercommunication, and on this basis, all-IP evolution;

Second, to achieve the commonality of technology and standard unity;

Third, dismantle market barriers at the provincial-level administrative division borders, expand the national market, and support large industries with large markets.

Fourthly, it will open up a new realm of network operations in terms of personalization and personalization on scale, as well as mobility, cloud services, social sharing, audience customization, and business customization.

Fifth, explore changes in business models. Sixth, implement integration growth strategies, rely on mergers and acquisitions and restructuring, and establish strategic alliances to enhance network integration and achieve interconnection and interoperability with telecommunication networks and the Internet.

Wisdom, radio and television will become "new normal"

In the face of the new wave of wisdom, "Smart TV" has become an important goal for the transformation and upgrading of broadcasting and TV. According to Nie Chenxi, deputy director of the State Administration of Press, Publication, Radio, Film and Television, “Building smart radio and television and upgrading from “functional radio and television” to “smart radio” is a new trend in the development of radio and television and will also become the new normal.”

Smart Broadcasting and Television contains many aspects. The first is the platform's intelligence. “The broadcast and film and television industry must transform from a radio and television network to an interconnected IT architecture, and upgrade from a pure content production machine to an intelligent platform for content production, operation, and distribution.” Nie Chenxi Indicated. Followed by the production of intelligence, broadcasting, film and television "take, edit, broadcast, storage, use" process should be intensive, digital, intelligent transformation. In the end, it is communication intelligence. Nie Chenxi believes: “Broadcasting and filming must change the phenomenon of “re-emphasizing the end of re-issuance and not covering heavy audiences” and make full use of advanced technologies such as data analysis and situational awareness to form 'on-demand and Change the way it is disseminated, provide precise content, and meet individual needs."

In order to create ubiquitous and digital smart Wisdom Radio and TV Nie Chenshi made four suggestions:

First, speed up network interconnection and interoperability and intelligent coordination coverage;

Second, promote the upgrade of radio and television network service capabilities, make the future radio and television network become the core bearer network of the “Internet of things” and “smart city”, establish network data centers and smart distribution networks, provide information cloud services, and form a “multiple screen for multiple clouds”. "Multi-screen interactive" communication system to better meet the needs of interactive business and all-media business development.

Third, we must adhere to the people’s supremacy, provide full-service high-quality services with audiovisual as its core, and build a digital service life brand for smart broadcasting and television.

Fourth, to expand the content of services while ensuring that the broadcasting and TV convergence network is safe and reliable, and to improve the modern regulatory system. In order to create smart radio and television, the broadcasting and TV system will inevitably need to re-examine its own business model, insist on integrating innovation, and optimize service ecology. Accelerate the promotion of the intelligent management level of the radio and television network.

"2014 China Radio and TV Top Ten Key Technology Keyword" was also released at the CCBN2015 Keynote Session. They are broadband access, 4K ultra high definition, cloud platform, national broadcast television network, media integration, information security, mobile Internet, smart TV operating system (TVOS), big data, and smart terminals. They will affect the development of broadcasting and television fields for a long time, and promote the transformation of broadcasting and television to intelligent.