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Xiao Bian also put together a bit of this tear before and after the process:
June 10: Xiaomi Media Communication: Xiaomi TV content is twice as much as “friendsâ€.
June 11: Jia Yueting: The millet's loose coalition can't stand it.
June 11: 18:34, Xiaomi Wang Chuan posted a notary certificate.
June 11: 19:35, Super Phone: Notary data is fake.
June 11: 20:48, Xiaomi Spokesperson: Bundling annual fees, non-compliance, is the biggest lie.
June 11: 21:12, Wang Chuan: What is “ecological anti-†and what is “open closed-loop� Jia Yueting explained to me.
June 12: 12:41. Wang Chuan called Yajiating in Twitter on Weibo. Three questions were asked: 1. Is LeTV a violation? 2. Does LeTV have less TV content than Xiaomi TV? 3. Is LeTV a compulsory annual fee?
June 12: At 14:00, Wang Chuan once again called LeTV and called securities media reporters, fund managers and analysts to participate in the Xiaomi television conference, to show Xiaomi TV and answer questions from the media.
June 12: 19:27, Wang Chuan: Comparing the full content of Xiaomi TV's free content and your friends.
June 12: 20:04, LeTV: LeTV as the first Taobao sales, rolling other brands.
June 12th: 20:22, Xiaomi TV: False (Jia) Open! Don't take a minute!
June 15: Xiaomi Television Communication, Wang Chuan responded to LeTV's three questions. The music TV is defined as "bundling", "perfect", "scam."
June 16: LeTV held a "limit" conference to clarify the facts.
The so-called soldier's approach is based on people-centeredness, and when it comes to time and place, it helps. Let's analyze the action taken by millet LeTV in time of day, location, person and aspect.
Renhe: The two armies engage in battles, and they will
What happened next? Xiaomi Lei Jun relegated to the second line, sent a good deed to Wang Chuan, as the head of the millet TV - Wang Chuan showed an orderly and powerful counterattack. Its "three questions" is even more straightforward as LeTV's weakness. It is a perfect lore!
Let's take a look at LeTV, because Xiaomi preemptively, LeTV is in a passive state, in addition to Jia Yueting exposed in the LeTV network investor exchange, only the @ super cell phone and @ Super TV to send a superficial microblogging outside the no When he uttered his voice and was finally forced back by Xiaomi, Feng Shixing, Vice President of LeTV, was sent.
This is why LeTV missed the positive and positive image of the media and the consumer. There was no high-priority official who took part in the fight. It was a sign that LeTV was not serious enough to treat this torturous manner.
Time: Speeding
On June 11th every other day, LeTV did not have enough strength to fight back. However, Xiaomi Wangchuan and Xiaomi Company spokesperson in the afternoon said that the “quick certificate†was “non-compliance is the biggest lie†and “ecological reactionâ€. "Open closed loop" fired several times. Afterwards, LeTV did not accept the move.
On June 12, Xiaomi Wangchuan asked Jia Yueting to ask three questions. And summoned the media to participate in the millet communication meeting. However, LeTV did not respond positively.
On June 15th, Xiaomi TV communication meeting, Wang Chuan responded to the three questions in an orderly manner.
June 16, LeTV held a press conference to clarify.
From the point of view of time alone, Xiaomi’s attack is very orderly and rapid, and every time he chooses to make a move, he must respond quickly. What about music? In the 4 days after Wang Chuan asked three questions, Le Shi officially came forward to clarify. Xiao Bian can not help asking, music as your reflection arc is not a bit long, all 4 days, and you have to respond to an egg!
Geographical position: Knowing that you can fight or not, you can win.
Xiao Bian categorizes the arguments and arguments of this tortuous party as geographical location. Let's take a look at the battlefield layout of the two sides.
Xiaomi: Hard work, knife knife poisoning, perfect blocking
1. The content of millet is twice that of your friends: In order to show the truth and accuracy of the data, it is notarized by the Beijing Fangyuan Notary Office.
Xiao Bian has something to say: A card in hand, I have the world.
Attack Index: 8 points
2. Bundling of annual fees and non-compliance is the biggest lie: Xiaomi invested $1 billion to create a video alliance. In addition, there are two broadcast and control platforms for the future of television and India and the Internet, which are legally compliant. It is also a fact that your business partner bundles an annual fee.
Xiao Bian has something to say: Lawlessness is not afraid to travel all over the world.
Attack Index: 6 points
3, three questions:
1) Which broadcast control platform is music TV connected to, is it illegal or not? → LeTV didn’t go through the legal broadcast control platform and violated the regulations outside the chain → violations
2) Is video content on Xiaomi TV more than double that of LeTV? → The data is notarized by the notary office! The site begins to count the number of movies in 2015, TV and LeTV respectively → victory
3) Is LeTV tied up with an annual fee of 490 yuan? → Let's use the 40-inch 40-inch TV with a price of 999 yuan for 10 years as an example, 2079 yuan + 490 yuan 8 = 5999 yuan → scam
Xiao Bian has something to say: These three points are almost equal to LeTV's weakness, knife death! Reasonable evidence, LeTV can break out in the small universe?
Attack Index: 10 points
LeTV: Attacking the front and hitting it, the effort is not good.
1. Millet is a loose coalition: The content of millet is not its own, and LeTV is not in a dimension. It has no direct comparison. Le is considered a closed-loop ecosystem.
Xiao Bian has something to say: People say you have less content, you say that people are loose alliances. Consumers are looking at content and not looking at your system.
Attack Index: 3 points
2. The notarized lie is still a lie: 1. The zero-content library boasts the industry's first; 2. The content is free of charge; 3. LeEco has no ecology and the business does not lead. Too old,too naive,sometimes a liar.
Attack Index: 5 points
3, Super 618 music as a comprehensive leader: Listed data that LeTV in the 618 campaign performance.
Xiao Bian has something to say: Xiaomi has a live ammunition on the other side. You are still bragging about sales, and you have to fight back! Xiao Bian is anxious for you.
Attack Index: 1 point
4, LeTV positive response to three questions:
1) The broadcast control platform is suspected of violating the regulations and TV may be stopped
Responsiveness: It's not that you don't understand the law, it's ulterior motives, misleading
2) The content of millet is twice as much as music content, free content is up to 82%
Responsiveness: Taking others' content as their own has become a mockery; many of the free content is a piece of tea. It is purely a joke.
3) Bundled annual fee, requiring the user to continue renewal
Response: Hardware price + service fee price = hardware production cost (annual fee is really a gift); after the service expires, users can choose whether to renew their fees or not, and users who do not renew their fees can still enjoy as much content and services as their friends. Is this a scam?
Xiao Bian has a saying: LeTV can be considered a positive response. But my trousers are all off, and you let me see this! You can't bite his ear with a right uppercut. To do it should be the above counterattack of the Jedi, LeTV was so missed!
Attack Index: 5 points.
From the intensity of attack by both sides, Xiaomi’s attacking force is full, each argument is almost equal to Vital, and full of lethality. On the other hand, LeTV did not have the best method of shooting and had a counterattack. In terms of left and right, he was skeptical of avoiding weight.
Xiao Bian concludes:
Millet music as the tearing of the car, from this martial arts duel, millet in the moves, routines and adaptability is obviously higher than LeTV, "fast, accurate, ambiguous" is also used as a duck, against LeTV, counterattack time, intensity are Slightly lacking, this torment can be regarded as a typical public relations case of major Internet companies.
What is the hottest thing to ask about the technology circle? Non-millet and music as the singled out this single, it is called a tense hook to the fire, the two forces against each other. Today we do not study the good and bad of Xiaomi and Leshi products for the time being. Simply take a look at the martial arts routines and killings that tore both sides of public relations.
Lei Jun said that at the communication meeting on June 10th, in order to prove that the video content of Xiaomi has jumped to the top of the industry, the content was said to be twice as much as that of “friends.†In order to show the truth and accuracy of the data, it was notarized by Beijing Fangyuan Notary Office. It triggered the "dissatisfaction of friendly traders" and became the trigger for this torment.
On June 10, Xiaomi launched an attack.
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