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On April 3rd, LeTV released the industry's first LeTV Super TV White Paper, which for the first time systematically put forward the key links of "produce, publish, sell, experience, distribute, and use" six super TV big screen marketing. Big-screen marketing rules put pressure on latecomers. Obviously, this move is LeTV’s intention and it is a battle against Konka’s recent launch of Super TV’s snaking of discourse power. 
However, in the final analysis, the reason why Super TV is super is not how advanced the hardware is. The key lies in the content. How to market big-screen TVs? LeTV mentioned in the white paper the brand marketing, cross-border conference, co-branded pre-sale, shop theater O2O experience, custom brand exclusive packaging, comprehensive coverage of the use of a number of marketing processes.
LeTV believes that smart big screen marketing is not just simply adding TV content to Internet genes, nor simply translating Internet video content from the PC side to smart TV terminals, but is based on the production of super TVs until the user watches. The entire process of opening each link that may serve the brand.
Whether it is an Internet company such as LeTV or a traditional color TV company, the launch of the “Super TV White Paper†is not only the first time that smart TV large-screen marketing has been sounded in a form of systematic productization in the industry, but also in the era of IOT and big data. In the environment, advertisers, media, and consumers have found a brand-new balance of interests. Since then, the era of wild and intelligent screen marketing has drawn a full stop.
Of course, LeTV is so conscious of the big screen smart TV marketing rules. In 2016, its target sales volume was 8 million units, which is the ambition of LeTV Super TV. However, the powerful marketing system and capabilities of traditional TV companies cannot be ignored. It can be foreseen that the hard-fought battle in the color TV field is already in turmoil. 
On March 18th, the TV smart TV “T60 Super TV†built by the color TV giant Konka in collaboration with GITV and Tencent has just been launched, and it incurs Internet company LeTV’s official TV microblogging three consecutive bombardment: imitating another image is not super. Can not look forward, then turn back! Konka TV officer micro immediately whispered: Turn back, look farther! Look forward, please stand higher! Both sides spluttered, but also triggered a hot netizen The discussion, "Tear the war is imminent."
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