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If at this time last year, I believe no one would have expected that the Chinese smart TV game market will be the current situation. In this age of channel and distribution, which is still king, we can't help but conjecture that the giants will certainly continue to fight for more mobile channels and distribution cooperation with China. In addition, will it be bolder to find new ways? Try Smart TV Games?
The Four Major Advantages of Marriage Between Western Giants and Smart TVs
In fact, when I first thought of this topic, the author refused. This market also has Duang Duang many "hard problems", including the positioning of the box (the main demand for film and television, fewer high-viscosity players), hardware configuration is not high, payment and control inconvenience. However, judging from the positive direction, these large-scale mobile games and domestic smart TV game channels may still have many cooperation points that are “early to meet each otherâ€:
1. Players have more concentrated requirements for TV games. Is it a bit "wasteful" to use a big screen TV to play cool every day? 
2. There is data showing that the demand for iOS/Android controllers for smart TV users is significantly higher. This is a positive factor for the Western mobile game, which is dominated by action/FPS/sports competitions.
3. At present, the smart TV game is relatively inconvenient. The user must take the mobile phone, scan the QR code or install the app. Therefore, the design of the foreign toll collection centers that are more "general" will be more successful.
4. The most critical point: Limited to the current domestic smart TV boutique games, channels are even more than CP. They are far less powerful than the Android mobile channel and are eager to work hard to stimulate the market. 
From the giant's voice, GameLoft executives predict:
After 2 years, the domestic smart TV game market will reach half the size of mobile games
The author interviewed Alix Cloux, Director of OEM Operations at Gameloft China. Mr. Cloux said that this year GameLoft will have a series of actions on the domestic smart TV market. Dungeon Hunter 5, Brothers 3 and other masterpieces will land on the smart TV platform one after another. 
Gameloft adopts a robust strategy that has not been independently developed but is adapted to fit. Image quality is the advantage of Gameloft, which will be more prominent on TV. In terms of operation, the TV version will be as “light as possibleâ€.
One of the more sensitive issues is that TV boxes are more mainstream than smart TVs themselves, but the storage space of the boxes is generally small (4G/8G), and mobile game masterpieces are generally larger than 500mb. Mr. Cloux thinks: Big screen should have higher quality of game and will not sacrifice content in order to force compression. 
Compared to the size of the game pack, Mr. Cloux seems to be more concerned about the payment issue: "In France, smart TV players can pay directly and are managed by TV account operators. However, in mainland China, there are many ways to pay, but it is also very inconvenient. ".
However, in his view, the smart TV game market still has great potential. He predicted that after two years, its market size will be half of mobile games. 
Western giants need to participate in the market "land reclamation"
The appeal of this market to developers is still limited, there are few fine-quality games, and there is an urgent need for a “big shot†of super-magical, high-quality, replayed games. GameLofts come with a big mobile game and will also experience "land reclamation." In this regard, we have three guesses:
1. Strengthen the real-time linkage between TV players and mobile players. A household often has only one box. Guests use the TV, the owner uses the mobile phone, and the linkage play game is an outstanding demand. Although most of the current mobile game stand-alone tendency is obvious.
2. Pay attention to the handle and body. Don't expect television players to use mobile phones/remote controls to fully enjoy them. For the handle, the author thinks: If you want to popularize, still have to tap the function of the control of mobile games, the most basic such as connecting the PC when charging Po. 
3. We must balance hard disk space without sacrificing quality. So, is it possible to imitate the "hard disk version" concept similar to PC stand-alone games? Of course, this is not a simple "not sincere" attempt to castrate levels.
The current smart TV game market is still in a weak position. In terms of soundness, this market may only be a “copy†of giants such as GameLoft, rather than a “mainlineâ€, but it has indeed produced some “land reclamation†driving forces.
Hidden levels: Beware of Microsoft's "black technology"
Fun with Android smart TV, but also against Microsoft. Microsoft has always wanted to “curve the country†through smart TVs and other fields. Three years ago, Zhang Yaqin, chairman of Microsoft's Asia-Pacific Research and Development Group, publicly stated that smart TV is the next five-year major battle in the IT industry. 
His view may not be entirely correct, but Microsoft does. A number of key players in the Windows Phone Circle revealed to the author that the Xbox may be considered as a powerful "set-top box." They said that many of the features have not yet been made public but have been tested internally. It can be said that these are like "black technology" and the impact on the industry will certainly not be less, but it is uncertain whether the price of Xbox will have an impact. 
This reminds me that some masterpieces are not Windows Phone versions. If Microsoft "attacks", the giants will have to respond as soon as possible, do not drop a "yesterday you love me and ignore, today I let you climb high." 
Alix Cloux, OEM Director, Gameloft China
Heavy game games such as GameLoft are often high quality, which is conducive to large screen performance (Photo: Modern Warfare 5)
At present, only Xbox One can be used to perform basic control such as switch station selection for set-top boxes.
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