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Just as the essence of a car is "motivation" and the essence of food is "nutrition", the competition of color TV sets in the world is still "picture quality." This also opened up a "TV watching Hisense" global change in the era of color TV industry, a new outlet.
As China’s home appliance industry embraces the earliest industry in the Internet, in recent years, China’s color TV market has not only attracted the BAT Big Three, but also attracted the entry of video content providers such as LeTV, Xiaoshi, and Storm. However, in just a few years, China Color TV has become a brand-new industry that spans traditional manufacturing industries, modern Internet industries, and video content ecosystems.
Recently, a new generation of Hisense ULED super-quality TVs equipped with ULED3.0 technology has been unveiled. With the ultra-high peak brightness, color gamut, and tens of thousands of dynamic contrasts brought by independent display technology, the highest quality in today's TV industry has been achieved. Level, leading the global color TV industry once again focus on "quality." At present, the four series of ULED super-quality televisions have started to promote sales plans in 67 countries around the world.
In 2016, faced with the new situation in which many enterprises from the traditional industries, the Internet industry, and the video content industry compete on the same stage, the color TV industry has once again attracted more than 20 years in many industries. New air outlet, new highlights? Looking at the highly globalized Chinese color TV industry, what new breakthroughs and changes will be made in this year's global market? 
This year, the global color TV looks at China, and China Color TV sees Hisense!
For the global color TV industry, as China became the world's largest consumer TV consumer market many years ago, in recent years, the world's most forward-looking technological innovation center and the most cutting-edge new consumer trends have begun to shift to the Chinese market and enterprises. As a result, a new era driven by the development of Chinese companies has come.
According to the data released by the market research agency HISTechnology, in 2015, the total market share of South Korean companies represented by Samsung and LG Electronics was 33.6%, down 3.5% year-on-year. The share of Chinese manufacturers represented by Hisense, TCL, Skyworth, Changhong, and Haier reached 27.5%, up 5.7 percentage points year-on-year.
Faced with the strong expansion from Chinese companies, the gap between the sales volume of Chinese and Korean companies in the global TV market has narrowed from 15.3 percentage points in 2014 to 6.1 percentage points in 2015, and fell within 10 percentage points for the first time. Undoubtedly, as China and South Korea begin to play a positive game and occupy the "half of the color TV market", the next one is the development of the global color TV industry. The new development will come: In 2016, the global color TV will depend on China, and China's color TV will need to see the leader, Hisense.
In the past 13 years, Hisense has not only taken the lead in the Chinese market, but has remained at the top of the list. It also replaced Sony in the top three global rankings in 2015. It also leads the development of the global color TV industry in terms of industry changes, technological innovations, and consumer trends.
The hope of the country is leading, and the future of China's color TV is leading!
For a country, it is necessary to rely on innovation to establish a place in the forest of strong countries to achieve strategic leadership. Similarly, for a color TV company, it is more necessary to establish innovative driving and leading under the original technological capabilities in order to be truly invincible in the global market.
In the face of the current global TV industry with strong competitors, the Chinese color TV companies that have been following the Japanese and South Korean companies' technological imitations and competitions in the past decades have yet to complete the "curve overtaking" and achieve counter-attacks in development. According to Liu Hongxin, the president of Hisense Group, in the face of the global division of labor in the global color TV industry, Chinese companies must master the independent technologies that can be established and brands that must establish global influence before they can truly lead the world.
In the past 10 years, Hisense launched an innovative layout called “ULED autonomous display technology†and under pressure from peers such as sarcasm and skepticism, completed the zero breakthrough in independent display technology of the Chinese color TV industry, and realized the same with Japan and South Korea. The company's display technology innovations. The newly introduced super-quality TV adopts the third-generation ULED display technology and the fourth-generation VIDAA intelligent system, inheriting Hisson's consistent self-development path from the display technology, system and content.
Affected by the sluggish world economic situation, the global TV market will have a weak growth, and a new round of brand reshuffle will be completed quickly. Chinese brands with weak market sensitivity and slow response will begin to fall out of control of the core technologies, and Chinese brands with strong innovation capabilities will be among the top players. One of the best brands. Independent research and development and innovation on ULED not only allowed Hisense to succeed in the world's first-line color TV business, but also caused Samsung, TCL, Changhong and other Chinese and foreign counterparts to focus on image quality for technical innovation and iteration to achieve leadership. 
China's color TV industry, a key battle, display technology to be fixed on South Korea
In the past, the global color TV industry has always been the pattern of “Japan, Korea, and China†three countries fighting for hegemony: Japanese and Korean companies rely on technology and brands, and Chinese companies rely on scale and marketing. Today, the global color TV industry is the pattern of "China and South Korea" fighting for hegemony: Chinese companies have replaced Japan with innovative technologies and global brand marketing, and have faced up with South Korea.
In the past two years, Chinese and South Korean companies have been on the "ups and downs" channel in the global market. Behind this is the "road" that Chinese companies have been making before replicating Japanese companies in recent years, including global mergers and acquisitions. Brand expansion, original technology breakthroughs, etc. In the past era of CRT, Sony relied on its unique Trinitron technology to contribute 70% of its profits to the company for seven years, making Sony one of the world's top color TV brands. Today, in the Chinese color TV market, in addition to ULED's own technology, 90% of OLED's cost is in the hands of foreign companies.
In the past few years, Hisense has continuously extended the industry lifetime and market competitiveness of LED display technology through the development and promotion of ULED display technology, thus lagging behind the promotion process of OLED display technology in the global market. Ultimately, it is necessary to complete the rise of Chinese companies in the global market. Hisense laser theater display technology, which was pioneered by Hisense, can be said to be a crucial strategy, involving a major change in the global “color division of the world†color TV industry. In simple terms, it is to take the next generation of China's independent innovation of laser cinema technology to counter or even replace the Korean company-led OLED display technology.
Do not only be the market leader, but also the industry's all-round champion
In the global color TV market, Chinese companies must dare to be the first to market share. They truly dare to compete positively with Korean and Japanese companies in technology, products, markets, and brands in the global market. In particular, through technical competition and brand games, the influence of China's color TV technology and brands in the world has started.
This also requires all Chinese companies to do both singles championships and all-around championships. That is, whether it is in the display technology, or in the effect of product quality, or Internet content and experience, and even the number of user-activated smart ecosystem, etc., we must achieve leadership in the industry.
Taking the picture quality of products as an example, Hisense's ULED ultra-definition Internet TV launched this year has 210 display technology patents, the first realization of 8K display, peak brightness of 1200nit, dynamic contrast ratio of 12 million: 1 and so on, these key technical indicators have reached today's color TV The highest level.
In the same way, the quality and quantity of resources in film, television, sports, education, games and shopping of Hisense ULED ultra-definition internet TV are all in the leading position in the industry. Based on a good product experience, the number of users of Hisense's global smart TVs has reached 18 million, and will increase to 45 million by 2018.
Regardless of the display technology, the picture quality effect, or the content experience, Hisense TV is the best in the industry. Behind this, it also means that Hisense's series of product technology strategies and marketing layout have been widely recognized by consumers. 
No matter where the wind of the times blows, grab the user's aorta
Whether it is the traditional era, the Internet age, or the era of the Internet of Things that is being unveiled, all color TV companies must clearly understand that companies that rely on low-price competition and do not launch a technology that truly promotes industrial advancement and innovation are Continue to choose to promote a new generation of products at a lower price, it must be a disaster for the entire industry, and it is a dead end for enterprises.
Firmly grasping the "first-step" technology first-mover advantage, as well as the "differential layout" of product competition means that all Chinese color TV companies can stand in an undefeated era of magic and chips. In the past few years, from the global premiere of ULED TVs to the complete improvement and layout of ULED TV product lines, to the launch of ULED Super-Diamond products in 67 countries around the world, many colleagues have started to write articles about "Quality". At that time, Hisense had already completed the preemptive layout of "I have no people and I have excellent people."
Similarly, when peers compete in the market to compete with 4K surfaces, Hisense chose to use higher resolution, higher color gamut, higher detail ULED ultra-definition television to promote, detonate, popularize, and even open. The market for laser cinema TVs was detonated. It can be seen that Hisense, in terms of TV hardware, display technology, and smart experience, is undergoing a comprehensive upgrade, continuous iteration, and firmly grasping this rapidly changing aorta: better satisfying the needs of the market and its users.
